EQUIP EXPO PREVIEW
The ever-popular ZT7000 mower giveaway attracts attendees to the booth. Equip Expo attendees are welcome to stop by the indoor and outdoor Bobcat booths anytime during show hours.
Dealer Spike
Dealer Spike will bring a variety of team members to Equip Expo, including sales managers, digital marketing specialists, and people from sales, product and OEM teams.
They will demonstrate new products and solutions designed to help OPE dealers sell more parts and wholesale units. A new product Dealer Spike will showcase is the Whole Goods eCommerce tool. This helps OPE dealers increase sales opportunities, compete with big-box stores, and meet shopper expectations for easy purchase options, while keeping it simple. Dealers can now sell whole goods directly on their website; previously they could sell only parts.
They will also feature the PartSmart eCatalog Solution recently upgraded with dealer-fueled feature enhancements, and will also be ready with training and support with OPE experts on-site to provide best practices and offer solutions to help dealers overcome the barriers to competing with big-box stores.
Attendees should schedule a personalized demonstration of new and upgraded solutions ahead of the show. Be sure to add Dealer Spike to your agenda.
Echo
Echo’ s product management, sales, engineering and marketing teams, plus executive leadership( CEO, VP of marketing and product, VP of sales) all attend Equip Expo.
The company’ s top priority is getting products into as many hands as possible; hands-on experience is one of the biggest drivers behind a pro’ s decision to invest in equipment. Having Echo product management, engineering, and sales teams on-site gives attendees a unique opportunity to engage directly with the people behind products, from design and functionality to real-world application and where to buy.
Follow Echo on social media( Facebook and Instagram) ahead of the show to get a first look at what it’ s bringing to both indoor and outdoor booths. The manufacturer does not schedule formal appointments, but does provide opportunities to connect with staff, get hands-on with equipment, and explore the latest innovations. Plus, don’ t miss the Social Media Patio, proudly sponsored by Echo, to recharge and network.
Exmark
A variety of Exmark associates, from upper management to customer service and regional sales partners work the Equip Expo show. One notable attendee for Exmark will be the new general manager, Bryant Van Meeteren. Exmark uses this as its opportunity to connect with folks they may only get to see once a year. Regardless how much the green industry grows, it’ s still built on long-standing relationships.
From a product standpoint, Exmark’ s primary goals at Equip Expo 2025 are to introduce new product innovations, and support recently launched products, including the autonomous Turf Tracer with XiQ and redesigned Lazer Z zero-turn mowers. Exmark is also taking time to remind customers of the value of genuine OEM parts to the reliability and longevity of their equipment. Now more than ever, Exmark says, durability is value for its customers.
Indoor and outdoor booths will be fully staffed, so attendees don’ t need to worry about scheduling a meeting to get service. Follow Exmark’ s social media channels for updates, as well as the“ Exmark At a Glance” preview video coming the week prior to the show.
Honda Power Sports & Products
Guests attending Equip Expo can reach out to Honda ahead of time to schedule meetings. There is no set schedule or list of Honda attendees yet. Honda recognizes the importance of Equip Expo and is excited to support with a full team. The manufacturer’ s typical approach is to have members from its sales, service and R & D attend alongside the experiential team.
Honda markets a complete range of outdoor power equipment, including generators, lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and general-purpose engines for
www. OPE-Plus. com July 2025 OPE + 17