Fuel Oil News April 2019 | Page 32

SATURDAY , APRIL 13 - GROUP C 12:45 - 2:00 PM
BUILDING PARTNERSHIPS WITH COMMUNITY COLLEGES AND VOCATIONAL TECHNICAL SCHOOLS Moderator : Randy Doyle , PERC Councilor Panelists : Jay Carraway , Vice President of Continuing Education , Lenoir Community College ; Mike Davis , President , Davis Propane ; Bridget Kidd , Senior Vice President
Industry Relations , PERC ; and Armistead Mauck , VP / Co-owner , Cherry Energy A frequent issue in our industry is fi nding qualifi ed service technicians and bobtail drivers . In response , PERC and NPGA are working through key propane marketers to develop partnerships with community colleges and vocational-technical schools for adding propane skills to exisiting curriculum . In this session , attendees will hear about lessons learned and the plan to help address these key workforce shortages in the propane industry .
CULTURE & EDUCATION TO AUTOGAS GALLON CAPTURE David Biggs , Executive Director , United Propane Autogas Solutions ( UPAS ) Group Join this pointed discussion on removing the stigma and roadblocks that prevent companies from capturing new and 12-month demand gallon growth — through propane as Autogas .
FROM PROSPECT TO RAVING FAN : UNDERSTANDING THE CUSTOMER JOURNEY Ben Gutkin , Vice President Marketing Services and Olivia Mastromonaco , Social Media Manager , Warm Thoughts Communications To truly understand your customers , you fi rst need to understand how they are being introduced to your company and how they interact with your brand at every touchpoint . In fact , salesforce . com found that it typically takes as many as six to eight touches to turn a consumer into a qualifi ed lead . But what do these touches include ? Attend this session to gain a better understanding of the customer buying journey , improve customer relationships and turn prospects into raving fans .
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