Stein , Marketing Consultant , Reach Local Are your digital marketing efforts keeping up with the rapidaly changing rules of the Internet ? Innovations in marketing over recent years have changed the game with breakthroughs in search engine optimization and the increasing role of social media in attracting new business and selling more to existing customers . However , despite this seismic shift , nearly half of organizations do not have a clearly defined digital marketing strategy . In this session , we ’ ll cover the impact of digital marketing initiatives and where to begin when creating a digital marketing strategy .
DROWNING IN DATA ? HOW TO MAKE CRITICAL DECISIONS USING KEY METRICS AND SIGNIFICANTLY REDUCE PAPERWORK Mike Shilts , Vice President Marketing , K & K Management Solutions | Energy-Force Having too much information is often worse than having too little . Why ? Because decision-makers simply do not have the time to read and analyze multiple reports from disparate and often unrelated sources . This session will include real-world examples illustrating how paperwork and be reduced by 90 % but still have key metrics and dashboards to make critical decisions to ensure long-term success . Participants will receive a booklet , presentation outline , and templates to insert data for maximum take-home value .
ENGAGING RESIDENTIAL DECISION MAKERS IN NEW CONSTRUCTION AND FACTORY-BUILT HOUSING Rich Buckholz , President , Waypoint Construction Services , LLC ; and Jesse Marcus , Director of Residential & Commercial Business Development , PERC
Understanding what ’ s important to decision-making professionals in residential construction and the markets they serve is imperative to offering viable solutions to meet their needs . Join two long-time building veterans , to discuss processes , paradigms , and strategies to consider for gaining new business and forming new relationships . Remember , if you see the “ coming-soon ” sign on the side of the road , you are too late .
REAL ACCIDENTS : HOW THEY HAPPEN AND STEPS TO PREVENT THE INCIDENT OR PROTECT THE COMPANY John Hansen , Partner , McCoy Leavitt Laskey LLC and Eric Leskinen , Executive Vice President , P3 Propane Safety This interactive discussion helps the audience understand how accidents occurred , what mistakes were made , the impact of the accidents , and what could have been done to prevent them or protect the company . Expect specific recommendations for documenting non-routine calls to help provide legal protection , learn the importance of documentation and how company specific policies and procedures form the basis for action and understand how critical it is to have a comprehensive process to review documentation for accuracy and completion .
IT ’ S TIME FOR A FINANCIAL PHYSICAL ! Steven Abbate , President , Cetane Associates The price of steel is up , CDL drivers are scarce and wages are increasing . A new set of tax laws is in place and understanding your income statement has never been more important . Expanding revenue , managing expenses , and investing in high return on investment technologies all lead to a growing , more profitable propane business . We will share easy methods to improve your financial health and the resulting value of your business .
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