Above : Gregory Innocent , beverage director for Parker Hospitality , parent company of The Hampton Social . Left : The Honey Cove cocktail , with tea-infused bourbon , Giffard apricot liqueur , lemon and honey . brand called Hampton Water that launched in 2018 , and further connected the Hamptons with rosé .
In fact , Hampton Water is one of the most popular rosés at The Hampton Social , says Gregory Innocent , corporate beverage director for parent company Parker Hospitality . Whispering Angel is another guest favorite rosé brand .
How important is rosé to The Hampton Social ? Innocent says that 65 % of the brand ’ s wine sales come from rosé . All eight locations , which stock 28 different rosés , boast a wall of roses and a “ Rosé All Day ” sign that consistently pops up on guests ’ Instagram feeds .
SOCIAL DRINKING Despite the rosé focus , most of The Hampton Social ’ s alcohol sales ( 78 %) comes from liquor and cocktails ; 20 % comes from wine and 2 % from beer . But rosé makes its way into several cocktails , such as the house-made Frosé , with Tito ’ s vodka , rosé wine and peach purée , Innocent says . At press time it was launching a green Frosé to celebrate St . Patrick ’ s Day .
Another popular cocktail is the I Glitterally Can ’ t , with strawberry gin , sparkling rosé , Passoã passion fruit liqueur , lemon and glitter balls . Both drinks are priced at $ 16 .
Other specialty drinks include the Honey Cove ($ 16 ), with tea-infused bourbon , Giffard apricot liqueur , lemon and honey , and the Gardner ’ s Bay Breeze ($ 17 ) with citrus-infused Sneaky Fox vodka , Aperol , spiced strawberry and lemon . The cocktails are also available in large-format scalloped seashell vessels , which serve up to three guests and are priced from $ 42 to $ 51 .
In keeping with current trends and guest preferences , The Hampton Social offers zero-proof drinks , such as a nonal-
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