The Hampton Social ’ s light , airy spaces with coastal garden flourishes evoke a seaside vacation vibe , and provide plenty of social media photo ops .
THE HAMPTON SOCIAL LEANS INTO LOVE FOR COASTAL LIVING AND PINK WINE
A s a restaurant concept , The Hampton Social taps into several key consumer trends , from coastal cuisine , and the relaxed lifestyle to Instagramready design elements and all things rosé . The brand was inspired by the tony Eastern Long Island towns that wellheeled New Yorkers flock to in the summer , though the first location opened eight years ago in Chicago .
The timing was fortunate in terms of the rosé revival in the U . S .: In 2014 it was widely reported that the Hamptons were running out of rosé as the rich and famous downed copious amounts of the pink drink . It probably didn ’ t hurt that rock star Jon Bon Jovi was part of a French rosé wine
14 • Spring 2023 www . cheersonline . com