DATA DRIVEN
Which of the following stores do you purchase alcoholic beverages from ?
90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % |
81.9 % |
72.9 % |
33.9 % 30.5 % |
18.6 % |
6.2 % 4.5 % 4.5 % |
0 % |
Liquor |
Grocery Store |
Wholesale Club Direct from ( Costco , Sam ’ s , BJs ) Distillery /
Winery / Brewery
Gas Station / Convenience Store
|
Other |
Pharmacy |
Online |
|
|
( Drizly , Minibar , etc .) |
|
What type of alcohol do you buy at each of the retail outlets you selected ?
|
90 %
80 %
70 %
|
82.1 % |
None Beer Wine
Liquor or Spirits
Alternative Beverages ( i . e . low-alc , non-alc , cannabis infused , etc .)
|
60 % |
|
55.6 % |
|
50 %
40 %
30 %
20 %
10 %
0 %
|
42.6 %
28.5 % 27.5 %
1.3 %
Liquor
|
0.4 %
48.1 %
30.5 %
17.2 %
Grocery Store
3.9 %
|
37.7 % 34.9 %
26.4 %
0.9 %
Wholesale Club ( Costco , Sam ’ s , BJs )
|
10.3 %
50.0 %
30.0 %
20.0 %
37.2 % 34.0 %
26.6 %
5.1 % 2.6 % 2.1 %
Gas Station / Convenience Store
Pharmacy
Direct from Distillery / Winery / Brewery
11.1 %
33.3 %
Online ( Drizly , Minibar , etc .)
|
What factors are the most important to you when deciding to purchase alcoholic beverages from a store ? ( Rank from 1 being the most important to 5 being the least important .)
Item Overall Rank
Recommendations from family or friends ................. 1 What ’ s on sale or discounted ........ 2 Reviews or tasting notes listed near products ................... 3 Employee recommendations ........ 4 Advertising you saw recently ......... 5 Eye-catching displays ................... 6
How much do you typically spend when buying alcoholic beverages from a store ? ( i . e . liquor store , grocery store , convenience store , etc .)
9.6 % 15.8 %
Less $ 60 or more than $ 15
12.4 % $ 45 - $ 59
29.9 % $ 30 - $ 44
32.2 % $ 15 - $ 29
How far are you willing to travel to a store to purchase alcoholic beverages ?
8.10 % More than 30 miles
8.10 % 20-29 miles
23.1 % 10-19 miles
60.7 % 1-9 miles
www . cheersonline . com Spring 2023 • 13