// DATA DRIVEN
BY MELISSA DOWLING
BEER SALES PICK UP ON-PREMISE OUTLOOK OUTSHINES OFF-PREMISE
As part of our ongoing tracking of the industry , the Beverage Information Group surveys our readers quarterly , collecting trends / sentiment data from distributors , on-premise and off-premise operators . For our most recent study , conducted in November 2022 , whiskey sales continued to slow a bit both on and off-premise . Tequila is back on top for bars and restaurants , followed by craft beer and whiskey , while tequila , whiskey , craft and imported beer were on equal footing for the retailers in terms of the categories having the biggest impact on sales .
Off-premise respondents said that declines in sales of domestic beer and sparkling wine were having the biggest impact on business ; for the on-premise operators it was the decreased sales of cordials and liqueurs during the quarter . Sales of sparkling wine and liqueurs tend to pick up during the holiday season , so operators may have started seeing a lift in the categories after the survey was completed .
In rating their satisfaction as an operator / business executive based on current conditions , both on- and off-premise respondents were happier in November compared with the survey conducted this past August . The plurality of retail participants expect that they will likely exceed their sales plan for 2023 , while the majority of bar / restaurant respondents expect they will meet their sale plans .
For more information about our beverage reader surveys and for pricing information about adding questions to upcoming surveys , contact Debbie Rittenberg at drittenberg @ epgacceleration . com .
45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
What category ’ s increase in sales is most impacting your business right now ? ( Top 5 )
5.26 %
Domestic Beer
18 % 16 % 14 % 12 % 10 % 8 % 5.26 %
4 6 % %
0 2 % % Domestic Beer
ON-PREMISE
OFF-PREMISE
Rate your operation ’ s overall beverage alcohol sales for the previous quarter
10.53 %
10.53 %
26.32 %
21.05 %
Craft Beer
15.79 % 15.79 %
Imported Beer
63.16 %
0.00 %
ON-PREMISE
Down Flat Up Don ' t Stock
15.79 %
31.58 %
42.11 %
OFF-PREMISE
26.32 %
52.63 %
10.53 % 10.53 % 10.53 %
Cocktails / Spirits Wine Beer
63.16 %
Craft Beer
26.32 % 26.32 % 26.32 %
0.00 %
5.26 % 5.26 % 5.26 %
Red Wine
White Wine
Sparkling Wine
5.26 % 5.26 % 5.26 %
Red Wine
Sparkling Wine
Down Flat Up Don ' t Stock
42.11 %
5.26 %
10.53 %
15.79 %
42.11 %
31.58 %
Spirits Wine Beer
21.05 %
5.26 %
Whiskey Tequila Brandy / Cognac
15.79 % 15.79 % 15.79 %
Vodka Whiskey Tequila Other
31.58 %
4 Beverage Wholesaler • Winter 2022