// EDITOR ’ S NOTE

Beverage Group Vice President Jeremy Nedelka Tel : 763-383-4413 email : jnedelka @ epgacceleration . com

Editor , Off-Premise Kyle Swartz Tel : 763-383-4447 email : kswartz @ epgacceleration . com

Editor , On-Premise Melissa Dowling Tel : 763-383-4442 email : mdowling @ epgacceleration . com

Associate Editor Jamie Stafford Tel : 763-383-4485 email : jstafford @ epgacceleration . com

Contributing Editors Kelly Magyarics

Sales Managers Mark Marcon Tel : 763-383-4456 email : mmarcon @ epgacceleration . com

Debbie Rittenberg Tel : 763-383-4455 email : drittenberg @ epgacceleration . com

Associate Managing Art Director Nicole Siewert

Senior Product Manager , Data & Insights Marina Velez Tel : 763-383-4453 email : mvelez @ epgacceleration . com

LIST RENTAL Kris Grauer email : kgrauer @ npsmediagroup . com Tel : 203-822-7933

REPRINTS For more information on e-prints or reprints from Beverage Wholesaler magazine , visit https :// epgacceleration . com / marketing-services / and contact us today or email us at info @ epgacceleration . com

Sr VP / Audience Development Joanne Juda-Prainito Operations Director Bernadette Wohlman CEO Marion Minor

AS WINTER WINDS blow away the last of fall ’ s leaves , so too do political signs withdraw from our lawns after the polls close . Mercifully , the attack ads that scorched our airways retreat as well . Another Election Day is in the books . We move on . We must .

Regardless of political position , time now drives us forward into shorter , colder days . We all experience winter together : a chill that arrives suddenly and despite the sun , lingering long after the year has changed . Winter with its initial silver frost , riming the roadways , before the weather bursts later into open snowfall . Blizzards that can cover a quarter of the country at once . Roads iced-over , schools canceled , work slowed , gloves and jackets put on and snowblowers started up , chugging gas while clearing driveways in a steady spew . A reminder that so much still unites us , despite how much we ’ re supposed to be driven apart .

We all reflect this time of year — or should . What has happened to you and your business since the last time we changed the calendar ? What have you learned ? What have you lost and gained ? This time in 2021 , my wife was very pregnant . Now we have a 10-month-old daughter , Josephine or Jo Jo , who has two and a half teeth , and has been through more sleep regressions than I care to count . She ’ s also had a hip brace , a helmet , caught Covid , quit sleeping for three months — and is today perfectly healthy , sleeping well , and crawling around our living room like doing laps on a track . For us — Jo Jo ’ s exhausted , overjoyed parents — it ’ s been a year that feels like several .

But it has been a year . Time is constant , regardless of fast or slow it may seem , or how you spend the hours that span the days . So consider how you spent them in 2022 , and what you will do with them in the twelve months ahead . How much will 2023 mirror the year that came before it ? There is always time for change , growth , evolution and new experiences . And that is another constant . Time is what we make of it .

BRAND ACCELERATION

Beverage Wholesaler is published by EPG Brand Acceleration Editorial and executive offices at 10405 6th Ave N , Suite 210 , Minneapolis 55441 Telephone : 763-383-4400 Fax : 763-383-4499

Kyle Swartz Editor , Off-Premise

Correction : Last issue ’ s DEI supplement incorrectly identified Diageo ’ s last two CFOs as women . In fact , the last two CEOs were women .

Winter 2022 • Beverage Wholesaler 3