Beverage Wholesaler Winter 2022 | Page 5

// DATA DRIVEN
80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
Source : The Beverage Information Group
Rate your spirit sales by category for the previous quarter
ON-PREMISE
80 %
70 %
Down
Flat
Up
Don ' t Stock
68.42 %
60 %
57.89 %
50 %
42.11 %
42.11 %
42.11 %
42.11 %
47.37 %
42.11 %
47.37 %
40 %
31.58 %
30 %
21.05 %
26.32 %
21.05 %
21.05 %
26.32 %
20 %
10 %
10.53 %
5.26 %
5.26 %
10.53 %
10.53 %
10.53 %
10.53 %
5.26 %
0.00 %
15.79 %
10.53 %
15.79 %
10.53 %
0 %
Vodka
Whiskey
Rum
Gin
Tequila
Cordials
Brandy / Cognac
90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
OFF-PREMISE
Down
Flat
Up
Don ' t Stock
80 %
70 %
60 %
68.42 %
63.16 %
68.42 %
57.89 %
50 %
42.11 %
47.37 %
42.11 %
40 %
30 %
20 %
10 %
31.58 %
21.05 %
15.79 %
10.53 %
5.26 %
5.26 %
26.32 %
15.79 %
21.05 %
21.05 %
21.05 %
15.79 %
10.53 %
10.53 %
10.53 %
5.26 %
5.26 %
0.00 %
31.58 %
15.79 %
10.53 %
0 %
Vodka
Whiskey
Rum
Gin
Tequila
Cordials
Brandy / Cognac
Rate the impact of these factors on bar / restaurant traffic during the previous quarter
47.37 %
21.05 %
68.42 %
31.58 %
5.26 %
68.42 %
26.32 %
68.42 %
ON-PREMISE
Hurt Demand No Impact Helped Demand
84.21 %
63.16 %
26.32 %
15.79 % 15.79 % 15.79 %
OFF-PREMISE
57.89 %
5.26 %
47.37 %
Weather
Holidays
Economy
Promotions
Beverage
Trends
57.89 % 52.63 %
36.84 %
21.05 %
15.79 %
21.05 %
5.26 %
10.53 %
15.79 %
0.00 %
0.00 %
Weather
Holidays
Economy
Promotions
Beverage
Trends
47.37 %
73.68 %
15.79 %
Covid-19 Pandemic
Hurt Demand No Impact Helped Demand
26.32 % 31.58 %
10.53 %
47.37 % 42.11 %
Covid-19 Pandemic
Rate your satisfaction as an operator / business executive based on current conditons
ON-PREMISE AVERAGE RATING :

55.63

ON-PREMISE AVERAGE RATING :

59.20

At this time , how would you characterize your outlook for sales in 2023 ?
BRAND ACCELERATION
ON-PREMISE
OFF-PREMISE

OFF-PREMISE AVERAGE RATING : 55.15

Rate your satisfaction as an operator / business executive based on 1-2 year outlook
70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
21.05 %
Likely Exceed
42.11 %
Likely Exceed
OFF-PREMISE AVERAGE RATING :

59.57

63.16 %
Likely Meet
31.58 %
Likely Meet
15.79 %
Likely be Below
26.32 %
Likely be Below
SURVEY DATA was collected from the readers of Beverage Dynamics , Cheers and Beverage Wholesaler in November 2022 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available — visit epgacceleration . com to find out more .
Winter 2022 • Beverage Wholesaler 5