2025 WOMEN IN BEVERAGE
really grew up around the business. After undergrad, I went to law school with the intention of becoming a litigator. But after almost four years of practicing at a law firm in NYC, I moved back south to work for the company. I created our in-house legal department, which now includes myself as well as our General Counsel and Corporate Counsel. We handle all legal, regulatory and compliance matters for the company.
Did you have a mentor in the industry? Have you been a mentor to others?
I have had a lot of strong teachers and leaders in the industry, but far and away my biggest mentor in the industry is my father, Elliot. He always takes the time to share his knowledge, challenge me and encourage me to step into leadership roles. At times when the industry feels overwhelming or when I need guidance navigating big decisions, he is there to help me work through the issue at hand.
Equally important, I’ ve tried to pay that forward by mentoring others. Whether it’ s helping young professionals find their footing, encouraging more women to step into leadership or simply being a sounding board, I see mentorship as one of the most impactful ways we can shape the future of this industry.
Have you faced challenges as a woman in a leadership position in what’ s still a male-dominated industry?
Certainly, early in my career, I felt I had to work harder to earn the same credibility that many of my male counterparts received automatically. Walking into an association meeting, or a supplier meeting, or an industry event, there were times when I felt the need to prove that I not only belonged in the room but could also lead at the highest level.
How has your company benefited from having women at the table making decisions?
Starting with my grandmother in 1973, Gulf Distributing has always had strong female leadership. Women leaders on our senior team have continued to help us improve communication, strengthen collaboration and connect more authentically with both employees and retail partners.
They’ ve also pushed us to think more holistically— balancing financial performance with people, culture and community impact. That balance has made us a stronger company, better positioned to serve our suppliers and retailers alike.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past five years?
Yes, I do think the beverage alcohol industry has made progress in the past five years when it comes to women and gender inclusion. We’ re seeing more women in sales roles, leadership positions and even ownership— areas where historically there were very few. Industry organizations and suppliers are also making intentional efforts to highlight women leaders, provide mentorship opportunities and create pathways for advancement.
What advice do you have for other women looking to get into the beverage alcohol industry?
1. Do not let the fact that bev-alc has been a male-dominated category discourage you. This is an incredible industry built on relationships, hard work and innovation— and there’ s tremendous opportunity for women to thrive.
2. Having a commanding knowledge of products, the regulatory framework and a strong handle on the business side will earn you credibility quickly. Build relationships. This is a relationship-driven industry, and your network will open doors, create opportunities and sustain you when challenges come.
3. And finally, be confident in your seat at the table. Don’ t wait to be invited into the conversation; add your voice, your perspective and your leadership. The industry is better when more women step into these roles, and there’ s room for you to make a lasting impact.
JANELLE BASA
Vice President, Taffer’ s Browned Butter Bourbon
How did you first get started in the beverage alcohol industry?
I came from nightlife hospitality and started getting involved in beverage through promotional activations as a side job. I quickly realized this was where I wanted to build my career. I began submitting resume after resume, interview after interview, until I finally got my first shot as a Market Manager.
Did you have a mentor in the industry? Have you been a mentor to others?
I’ ve been lucky enough to have a few incredible mentors, some of whom I truly credit with shaping my career. Learning from their leadership made a lasting impact, and mentoring others is something I take to heart. I actively seek out ways to support my team and guide those coming up in the industry.
12 2025 WOMEN IN BEVERAGE