by Krystina Skibo
Every year, it seems like more women take on leadership roles in all tiers of the beverage alcohol industry.
It wasn’t easy for many to initially break into a traditionally male-dominated network, but the industry has been more welcoming to female owners and executives. Even so, it can still be challenging for women to navigate corporate cultures and build relationships in the industry, especially when they’re just starting out.
Research has consistently shown that companies with diverse leadership teams tend to outperform their less diverse counterparts. Various perspectives, including those from women, lead to better decision-making, enhanced creativity and a wider range of ideas.
Women are also a significant and growing consumer base for alcoholic beverages, with one survey finding that women now buy two-thirds of the wine sold in the U.S. and consume 70% of it. Women leaders bring a crucial understanding of this key demographic, which can inform product development, marketing strategies and overall business direction.
After reviewing a multitude of entry forms from some of the most influential women in beverage alcohol, we wanted to highlight a select few that stood out from the rest. From CEOs and VPs to partners and department heads, these women play a vital role in all areas of beverage alcohol.
These striking women shared their backgrounds, inspirations, role models and what it means to be a leader today with the Beverage Information Group. Here’s what they had to say.
Jennifer Chaplin Tolkin
Executive Vice President, Managing Director, Campari, Southern Glazer’s Wine & Spirits
How did you first get started in the beverage alcohol industry?
The beverage alcohol industry has been part of my family for generations. My grandfather, Harvey Chaplin, helped build Southern Glazer’s into the company it is today, and my father, Wayne E. Chaplin, has carried that legacy forward through his own leadership.
From an early age, I saw the values of hard work, hospitality and entrepreneurship in action. What began as family legacy quickly became personal passion. I wanted to understand the business from the ground up, so I immersed myself in various roles, from communications to commercial leadership, to learn as much as I could about our operations, people and culture. That foundation deepened my respect for the industry and gave me the perspective I rely on today as I help shape strategy and culture at Southern Glazer’s.
Did you have a mentor in the industry? Have you been a mentor to others?
I’m very grateful to have had incredible mentors throughout my career. People like Brad Vassar (strategic advisor to the CEO), Scott Oppenheimer (commercial sales advisor) and Tim Redell (EVP, managing director, American Liberty Division) all believed in me, challenged me and helped me grow into the leader I am today.
Mentorship is such a powerful gift, and one of the most meaningful parts of my career has been paying that mentorship forward. Five years ago, I founded EmpowHER, a leadership development program designed to give both women and men the space to reflect, strengthen their executive presence and lead with boldness. Nearly 500 participants have graduated from the program since its inception in 2020. I also mentor individuals one-on-one, including a current mentee I connect with monthly. Creating space for mentorship and growth is part of our culture at Southern Glazer’s, and I feel proud to contribute to it.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
Absolutely, but I’ve learned to see those challenges as opportunities to lead differently. Whether it was being the only woman in a room, navigating bias or balancing expectations, each experience helped shape my resilience and leadership style.
That’s why initiatives like our Women in Leadership panels, where I co-moderate discussions with senior leaders in the beverage alcohol industry, are so important. They create space for real conversations about bias, authenticity and belonging. While challenges do exist, I’ve also received tremendous support from male colleagues and mentors – starting with my father, who has always encouraged and championed me.
How has your company benefited from having women at the table making decisions?
I’ve seen firsthand how women leaders drive innovation, collaboration and stronger outcomes. At Southern Glazer’s, having women in decision-making roles has elevated how we think and how we deliver results.
For example, leaders like Amy Kickham, our chief human resources officer, have played a critical role in advancing our people strategy, strengthening our culture and ensuring we can attract and retain the very best talent. When women bring their perspective to the table – whether in HR, operations, strategy or culture – it doesn’t just benefit women, it benefits the entire company and the industry.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
Yes, I do think we’ve made progress. There’s a stronger recognition now that diversity drives results, and we’ve seen more intentional investment in programs to support women. Initiatives like the WSWA Women in Leadership Executive Education Program with Columbia Business School are preparing the next generation of leaders with the skills and confidence to succeed. At the same time, I think we all recognize there’s still more work to do. The progress is encouraging, but the commitment to keep moving forward is what really excites me.
What advice do you have for other women looking to get into the beverage alcohol industry?
Be bold, stay curious and build your community. This industry is full of opportunity, but you have to be willing to step into it. Ask questions, forge relationships and don’t wait for permission to lead – create your own path. One of my favorite reminders is that you only get what you have the courage to ask for. Your perspective is not only valid, it’s needed, and this industry will be stronger because of it.
Cristina Desmond
President, Central U.S. Region, Breakthru Beverage Group
How did you first get started in the beverage alcohol industry?
After I graduated from college, I began selling advertising for a sports radio station and one of my customers was an operator for multiple bars. He mentioned that his wine and spirits territory was open and encouraged me to apply, saying I would be great in the industry. I decided to connect with the VP of the division and eventually interviewed for the role—and the rest is history.
Twenty-three years later, it is important to me that we elevate our industry with college students and recent grads, so I have been glad to support Breakthru’s partnership with the Thurgood Marshall College Fund and other student-facing efforts. The beverage alcohol space offers meaningful work with great people and opportunities to grow in a dynamic and changing landscape, and we need fresh talent and ideas to move our industry forward.
Did you have a mentor in the industry? Have you been a mentor to others?
Over the years, many people have supported and challenged me in my development and helped shape my leadership style, teaching me both how I want to lead and how I do not want to lead. The most impactful mentor I had was a leader I worked for early in my career. As the president of my market, he was one of those leaders who inspires you to deliver at the highest level. He also saw my potential, giving me stretch projects and challenging me to think differently. He drove me crazy in the best way while giving me opportunities for exposure across our organization. He is retired now, and when began leading my own market as Executive Vice President of Breakthru Pennsylvania in 2020, I was deliberate in thanking him for his role in my career and my life.
I have mentored others as well and hope to impact them as meaningfully as my mentor did for me—but that is their story to tell.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
Inclusion in our industry has definitely improved. I love to see the female regional, commercial and operational leadership at Breakthru and across the distributor tier. Our supplier partners also have strong female representation in roles of influence and leadership. Anecdotally, I recently attended an industry conference and there were lines for the women’s restroom—a first for me! We are making progress.
Beyond gender, the key is supporting representation of varying perspectives, which bring different approaches to the business. This is critical to the evolution of our industry.
What advice do you have for other women looking to get into the beverage alcohol industry?
I have been asked a version of this question before, and much of my advice is applicable to anyone looking to succeed in our industry:
• Know who your stakeholders are and what is important to them. Bring value, build relationships and over-deliver on expectations.
• Take every opportunity that presents itself—whether that be a special project, a lateral move that will bring new experiences or a promotion. Each is an opportunity to learn, make connections and demonstrate your value and capabilities.
My advice specifically for women ultimately is to be yourself:
• Lean into your strengths. For me, that means being collaborative and bringing people together to solve problems, and I pride myself on being able to recognize when to bring others in for their perspective and expertise. Define your skills and use them to your advantage.
• Be authentic and seek real connections with others. This is a traditionally male dominated industry, but I don’t try to fit in with the boys in a way that’s not true to who I am. (I can talk about Philly sports but beyond that, forget about it!) I try to find common ground in topics we can all appreciate, like family, hobbies and business experience.
• Share yourself and your expertise. If you have made it into the room, use your voice and contribute to the meeting. Don’t forget, you’re there for a reason.
Founder and CEO, Women of the Vine & Spirits
How did you first get started in the beverage alcohol industry?
Most of my career had been spent working in the traditionally male-dominated industry of high-end technology where women had to fight adversity and conquer gender stereotypes with very few role models and male sponsors. After 20 years in the tech industry, I took a trip to Napa and Sonoma and discovered that many women in the wine industry were incredibly accomplished but under-recognized. Compelled to tell the stories of these women and tapping into my love of research and journalism, I authored a bestselling collection of profiles, Women of the Vine: Inside the World of Women Who Make, Taste and Enjoy Wine, which Wine Spectator named a Critical Read of 2007.
After meeting these amazing women, I was inspired to enter the wine business myself, releasing wine from a first-of-its-kind collective of seven artisan women winemakers from Napa, Sonoma and Paso Robles. Ultimately, however, the wine brand was not profitable, which led me to dissolve the brand and to create the inaugural Women of the Vine & Spirits Global Symposium one year later, which was a sold-out hit.
In 2015, Women of the Vine & Spirits evolved into a membership organization, and I am so proud that we are celebrating our 10th anniversary this year. We are a mission-driven global organization comprised of women and men committed to empowering and advancing women in the beverage alcohol industry.
Did you have a mentor in the industry? Have you been a mentor to others?
Mentorship has been so formative throughout my career, and I have been fortunate to connect with professionals in the industry who have provided not only mentorship, but also sponsorship. Steve Slater and Mel Dick at Southern Glazer’s Wine & Spirits are two male allies who have been incredibly supportive of my career and the mission of WOTVS, offering guidance and advice as I launched new companies, programs and initiatives.
I have also received outstanding mentorship from Cynthia Lohr of J. Lohr Vineyards, Béatrice Cointreau of byBC Ventures and Maggie Henriquez of Krug Champagne. Having these mentors as part of my own personal “board of directors” has had an immense impact on my career trajectory and success as an entrepreneur.
Equally, being a mentor to others has been one of the most rewarding aspects of my journey. I have learned that mentorship is a two-way street: while I may provide guidance and support, I often gain fresh perspectives, renewed inspiration and deeper understanding of the evolving needs of the next generation of leaders.
Have you faced challenges as a woman in a leadership position in what’s still a
male-dominated industry?
Throughout my career I have often been the only woman in the room. This was true both in my tech days and in the beverage alcohol industry. In both industries, I experienced being overlooked, spoken over and dismissed. These experiences were what initially motivated me to leave the tech industry and transition to wine, so I was disappointed when the realities of representation were not totally different in beverage alcohol.
While I was disillusioned, this time I was determined to change it from the inside out. I was reinvigorated to take action, creating Women of the Vine & Spirits and the Women of the Vine & Spirits Foundation. Over the last 15+ years as a social entrepreneur I have witnessed incredible progress, though we still have a long way to go. I am so proud to be part of the change.
How has your company benefited from having women at the table making decisions?
When women are part of decision-making, the conversation shifts. You see more collaboration, more creativity and a broader perspective that mirrors the diverse consumers we serve. For us, having women at the table isn’t just representation—it’s a business advantage.
Research continues to show that companies with more women in leadership roles outperform those without. Women bring unique insights, approaches and lived experiences that drive innovation and long-term success. I am proud to work alongside such an inspiring group of women who lift each other up and push boundaries together.
At Women of the Vine & Spirits, our team partners closely with our WOTVS Strategic Council, comprised of both women and men who represent the beverage alcohol industry’s leading corporations. These powerful discussions provide critical guidance to our internal team on key initiatives, future strategy and programming for our members, and ultimately the industry at-large.
What advice do you have for other women looking to get into the beverage alcohol industry?
Don’t wait for permission, your voice and perspective are needed. Build your network, seek out mentors and allies, and lean into opportunities even if you don’t feel ready. The industry is evolving, and there has never been a better time for women to step in and lead.
Growth comes from curiosity, collaboration and community. That’s exactly why I created Women of the Vine & Spirits: to provide a platform where women and male allies can have candid conversations, share resources and support one another in advancing their careers.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
I do think the beverage alcohol industry has made progress in the past five years when it comes to women and gender inclusion, though there is still work ahead. We are seeing more women step into leadership roles, serve on boards and be recognized for their contributions at every level of the business. The conversation has also shifted — companies are not only talking about gender equity, but they are taking measurable actions to lower the gender gap in their workplaces, from recruitment and retention strategies to flexible work policies and mentorship programs.
At the same time, challenges remain. Women are still underrepresented in executive positions, and we continue to see barriers when it comes to career advancement, visibility and access to opportunities. That’s why the work we do at Women of the Vine & Spirits is so critical—we are creating pathways, providing resources and building networks that help women not only enter the industry, but thrive and lead.
Jaci Flug
Partner, Greenspoon Marder LLP
How did you first get started in the beverage alcohol industry?
My journey in the beverage alcohol industry began in 2012 as general counsel at the New York State Liquor Authority. In this role, I guided the Board on disciplinary, licensing and trade practice matters. It was just when e-commerce was impacting alcohol.
Did you have a mentor in the industry? Have you been a mentor to others?
Liquor Authority Dennis Rosen was an instant mentor to me. He was a dedicated public servant who, every day, reminded all agency staff that we were there to make life easier for law-abiding businesses and to establish a level playing field. He led by example, treated everyone with respect and never worried about the political repercussions of doing the right thing.
Additionally, Keven Danow, a seasoned beverage alcohol attorney was (and still is) extremely generous with his time and knowledge to educate me about these beverage alcohol laws that are often hard to understand. Keven taught me not only the spirit of the law but also the practical implications of business practices. He’s simply an expert in the field who has always graciously shared and aided me in any way. He’s the most generous grumpy man I know.
At Drizly, I led the company’s women’s resource group. I officially served as a mentor to some employees and unofficially to others. Drizly created an environment that believed deeply in professional growth. I loved helping younger team members take on challenges professionally or personally. Being a mother of two on the executive team meant a lot to women in the company.
Have you faced challenges as a woman in a leadership position in what’s still a
male-dominated industry?
As general counsel at the Liquor Authority, dealing with industry members, I was often the only woman in the room with men old enough to be my father. They were men not accustomed to hearing no, and I was often the regulator saying no. It was a challenge.
Additionally, in private practice, I now deal with the other end of the spectrum, young male start-up founders. We certainly run in different circles but always find common ground in discussing the business.
How has your company benefited from having women at the table making decisions?
Greenspoon Marder has excelled by empowering women in key decision-making roles. Our firmwide deputy managing partner and four of the five C-Level positions are held by women, alongside numerous female directors, managers and partners leading practice groups such as Litigation, Intellectual Property, and Immigration.
These women bring unique perspectives and innovative strategies that have driven our strategic growth and enhanced client satisfaction. Their leadership fosters a collaborative environment that values diverse viewpoints. This culture not only strengthens our internal dynamics but also resonates with clients who appreciate our commitment to inclusiveness.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
The industry has made great strides in the last five years. You can tell because there is now typically a line at the ladies' room at the industry conference. It wasn’t always that way. Organizations like Women of the Vine & Spirits have certainly helped. That being said, when you look at the C-Suite, you still tend to see women limited to the legal and HR roles.
What advice do you have for other women looking to get into the beverage alcohol industry?
Talk to other women- they will help you. Women help women! Women want to help women! Don’t be shy. There’s an entire network waiting to help you.
Rebecca Maisel
SVP - Legal & Governmental Affairs, Gulf Distributing Holdings, LLC
How did you first get started in the beverage alcohol industry?
Gulf is my family’s company—I’m a third-generation owner-operator. So, I really grew up around the business. After undergrad, I went to law school with the intention of becoming a litigator. But after almost four years of practicing at a law firm in NYC, I moved back south to work for the company. I created our in-house legal department, which now includes myself as well as our General Counsel and Corporate Counsel. We handle all legal, regulatory and compliance matters for the company.
Did you have a mentor in the industry? Have you been a mentor to others?
I have had a lot of strong teachers and leaders in the industry, but far and away my biggest mentor in the industry is my father, Elliot. He always takes the time to share his knowledge, challenge me and encourage me to step into leadership roles. At times when the industry feels overwhelming or when I need guidance navigating big decisions, he is there to help me work through the issue at hand.
Equally important, I’ve tried to pay that forward by mentoring others. Whether it’s helping young professionals find their footing, encouraging more women to step into leadership or simply being a sounding board, I see mentorship as one of the most impactful ways we can shape the future of this industry.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
Certainly, early in my career, I felt I had to work harder to earn the same credibility that many of my male counterparts received automatically. Walking into an association meeting, or a supplier meeting, or an industry event, there were times when I felt the need to prove that I not only belonged in the room but could also lead at the highest level.
How has your company benefited from having women at the table making decisions?
Starting with my grandmother in 1973, Gulf Distributing has always had strong female leadership. Women leaders on our senior team have continued to help us improve communication, strengthen collaboration and connect more authentically with both employees and retail partners.
They’ve also pushed us to think more holistically—balancing financial performance with people, culture and community impact. That balance has made us a stronger company, better positioned to serve our suppliers and retailers alike.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
Yes, I do think the beverage alcohol industry has made progress in the past five years when it comes to women and gender inclusion. We’re seeing more women in sales roles, leadership positions and even ownership—areas where historically there were very few. Industry organizations and suppliers are also making intentional efforts to highlight women leaders, provide mentorship opportunities and create pathways for advancement.
What advice do you have for other women looking to get into the beverage alcohol industry?
1. Do not let the fact that bev-alc has been a male-dominated category discourage you. This is an incredible industry built on relationships, hard work and innovation—and there’s tremendous opportunity for women to thrive.
2. Having a commanding knowledge of products, the regulatory framework and a strong handle on the business side will earn you credibility quickly. Build relationships. This is a relationship-driven industry, and your network will open doors, create opportunities and sustain you when challenges come.
3. And finally, be confident in your seat at the table. Don’t wait to be invited into the conversation; add your voice, your perspective and your leadership. The industry is better when more women step into these roles, and there’s room for you to make a lasting impact.
Janelle Basa
Vice President, Taffer’s Browned Butter Bourbon
How did you first get started in the beverage alcohol industry?
I came from nightlife hospitality and started getting involved in beverage through promotional activations as a side job. I quickly realized this was where I wanted to build my career. I began submitting resume after resume, interview after interview, until I finally got my first shot as a Market Manager.
Did you have a mentor in the industry? Have you been a mentor to others?
I’ve been lucky enough to have a few incredible mentors, some of whom I truly credit with shaping my career. Learning from their leadership made a lasting impact, and mentoring others is something I take to heart. I actively seek out ways to support my team and guide those coming up in the industry.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
I feel blessed to have been surrounded by a network of industry individuals who have supported and encouraged my growth. But I also think that’s a result of choosing to align myself with people and companies that truly value my voice, strategy and contributions. Challenges exist, but building the right network around you makes the difference.
How has your company benefited from having women at the table making decisions?
I do believe diversity in leadership adds balance and perspective. It strengthens collaboration, improves problem-solving and better reflects the diverse consumers we serve. Ultimately, I believe I've been impactful for stronger, more well-rounded business decisions.
Do you think the beverage alcohol industry has improved as far as women and
gender inclusion in the past
five years?
Absolutely. I remember attending my first Women of the Vine symposium, maybe a decade ago, and seeing 700+ women. It felt empowering but also eye-opening: “Are these the only women in the industry?” Fast forward to today, I’ve worked with teams that are predominantly women and sit in meetings with women at the table. It’s encouraging to see how inclusiveness has shaped our industry landscape. And I believe (and hope) this progress will only continue. We can’t move backward now!
What advice do you have for other women looking to get into the beverage alcohol industry?
Perseverance. Don’t give up! It took me a full year of “no’s” to get my first “yes” in the industry. Looking back, I remember thinking I was perfect for roles I didn’t get, but now I understand why those paths didn’t work out. When the right job and company find you, it will all make sense. We’re often conditioned to believe opportunities are scarce, but the world is big, and there’s a place for you. Keep moving through with perseverance and hold on to possibility. When you hold on to that, the possibilities are endless.
Christine Cooney
CEO, Heavenly Spirits LLC
How did you first get started in the beverage alcohol industry?
My answer is a quote from an article recently published in Taste of France magazine: "Heavenly Spirits LLC, officially incorporated in 2008 and based in Massachusetts, had its roots planted long before its formal founding. The spark that eventually led to the creation of this acclaimed importer of fine French spirits can be traced back to the childhood of Christine Foubert Cooney. During her summer vacations in the small village of Saint-Jean-de-Liversay, nestled in the Charentes region of France—part of the Cognac appellation—Christine spent cherished days with her grandparents, Amedée and Marguerite Foubert. Her grandfather, ‘Papy’ Amedée, served as the village mayor and managed a diverse agricultural operation that included livestock, crops and a winery. He also distilled eau de vie on the property."
Did you have a mentor in the industry? Have you been a mentor to others?
I could say that my grandfather was my very first mentor. He is the one who taught me all about wine and spirits, including Armagnac, at a very young age. He also taught me about business as I witnessed him running his wine merchant company.
I don’t think I have had any other specific mentors but did find inspiration from many kindred spirits in the industry, people I felt respect and trust for and from whom I drew industry knowledge, information and tips. Paul Pacult and his wife Sue come to mind. Working with experienced industry professionals on the way up enabled me to acquire a more balanced set of skills that I could apply to growing our import and distribution business.
I’m not sure if I have been a mentor to others, but I would hope my diligence, integrity and passion inspired others by example.
Have you faced challenges as a woman in a leadership position in what’s still a
male-dominated industry?
Of course! From my very first job in this industry almost 40 years ago until now, still.
My first boss (a man), could not fathom why I would not want to remain working as his trilingual export assistant for life, and why I aspired to something bigger in the spirits industry. And today, some people I talk to while traveling and promoting our Heavenly Spirits portfolio seem very surprised to learn that I am an owner of a highly respected import and distribution company. If my husband (and partner) and I walk around a trade show together, my husband would often be the one who is first addressed and given attention.
How has your company benefited from having women at the table making decisions?
In addition to being a woman, I am a university-educated French woman, as well as a former professional ballet dancer and teacher, raised in a large, close-knit, business-minded family. As the eldest sibling of four, I was given a lot of responsibility from an early age, and I have always enjoyed it.
Much like my husband Dan, I was raised and educated in the arts, and always strove to be a creative, analytical problem solver with the goal of finding the best possible solutions, in the most cost-effective way. As a woman, I value clear and transparent communication, and work best with a dedicated and motivated team that includes women.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
I’m not sure about the past “5 years,” but I do believe the situation has gotten better compared with 20 years ago. Since then, I have worked with and witnessed an increasing number of capable women in different aspects of our industry, and it is always gratifying to see.
What advice do you have for other women looking to get into the beverage alcohol industry?
I would advise anyone, especially women, to learn as much as they can about the beverage alcohol industry and to be sure they have a sincere, and professional passion for it before they commit to it as a career. Being a woman in this industry is still a challenge and one needs to be strong and resilient if they want to succeed.
Founder of Greenbar Distillery
How did you first get started in the beverage alcohol industry?
It's quite a convoluted back story!
It all started when I met Melkon Khosrovian, my husband and current business partner, on the first day of journalism graduate school at the University of Southern California. We fell in love over a cup of spilled cafeteria coffee. But we came from different backgrounds and had different life goals. Despite the challenges, he asked me to marry him, and I said “no” twice over the span of a decade. Finally, we got together and enjoyed being together so much that we ditched our formal education and migrated toward a small business that allowed us to work together.
When we started in 2004, “craft distilling” wasn’t even a term. We’d taken a home hobby and weaved a business out of it thinking if we enjoyed drinking spirits made with real ingredients, so would others. And here we are 21 years later with a distillery that makes organic spirits with a California vibe.
Did you have a mentor in the industry? Have you been a mentor to others?
While I didn't have a mentor in the industry, I had a former boss, Leslie Pollock, who taught me to express myself. She encouraged me to have an opinion. She was my manager at Transamerica Insurance, where I was a temporary marketing assistant. I learned so much about creating marketing materials from her. Composition, color, keywords. She was (and still is) a phenomenal cook, which was also an interest of mine. We bonded over our love of flavors. I left to start Greenbar Distillery and Leslie eventually left to become a chef.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
I haven't had a negative experience regarding my role. Most people see me as a small business owner. Of course, they are thrilled when they find out what kind of business it is. However, I don't think the liquor industry is immune from societal norms. Women's roles have been minimized in our industry because that has been the case in many industries. What I absolutely love, as a woman, is owning my own business. That's where it's at, people! You can take control and change your life. I find that to be incredibly powerful.
How has your company benefited from having women at the table making decisions?
In my 21 years as a distillery owner, I have noticed that some of the best ideas to solve problems have come from the women on our staff. Our unique and measured approach to the issues that crop up illustrates that as a society, we’re missing out when women are not at the front of the table.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
This is a hard question to answer, as within those five years, we've had a pandemic catastrophe that killed 1.5 million Americans, where many businesses, including distilleries, went out of business. And today, given the harsh economic conditions we now face, it is hard to have an accurate picture of women and gender inclusion.
What advice do you have for other women looking to get into the beverage alcohol industry?
I guess my foremost tip is to come into the industry with more funding than you need. Unfortunately, this is not a boot-strap industry. Once you get in, here are my tips, in no particular order, to be a good boss:
• Be sure that you really enjoy what you do. You’ll likely be putting in more hours than you think.
• Treat your employees like the family members you like best. You’ll be spending most of your time with them.
• Create a drama-free work environment. There’s so much work to do. Getting it done should be a good experience.
• Lead by example. Show that you spend the company’s money and resources wisely. Clean up as you go. Be conscientious. Be a kind person.
• Take responsibility if (when) things go wrong. You’re the boss.
Nora Ganley-Roper
Co-founder and General Manager at Lost Lantern
How did you first get started in the beverage alcohol industry?
My first role in the industry was as a salesperson at Astor Wines & Spirits in New York City. I was primarily focused on wine when I started but I very quickly was promoted to Sales Manager. In that role I needed to be able to answer all the questions that might be escalated to me, so I had to quickly learn a ton about all types of spirits. It was an amazing crash course on all sides of the industry!
Did you have a mentor in the industry? Have you been a mentor to others?
I have not had a mentor in the industry. I don’t feel like there were a lot of opportunities to find a mentor when I was moving up. That being said, I have a range of people that I go to for different types of advice or feedback. In some ways, I’ve cobbled together a mentor through a range of important relationships!
Right now, I am mentoring in a more informal way than I have in the past. I try to make myself available when someone reaches out for help or advice, but the conversations are usually more ad hoc than structured right now.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
Yes — I have frankly been shocked by the tenor of some negotiations with some potential vendors during my time setting up Lost Lantern. The discrepancy in prices and engagement style between what I experienced and what my co-founder, who is a man, experienced was truly surprising. There was an incorrect assumption that he was the boss and that led to some awkward conversations. Luckily, while there are some bad apples, I have by-and-large had positive experiences.
How has your company benefited from having women at the table making decisions?
Whiskey is still so associated with masculinity so having norm-breaking perspectives at the table is so important. How do you break down stereotypes if you don’t have people to point them out? Having a range of perspectives during decision-making makes us more thoughtful and creative. That can only lead to greater success!
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past five years?
Yes, but there’s still a very long way to go. It feels like the industry is more aware of the problem but it’s one thing to acknowledge a problem and it’s an entirely other thing to actually make real progress at fixing the problem. For what it’s worth, I still regularly get asked if I even like whiskey despite being both Lost Lantern’s general manager and head blender.
What advice do you have for other women looking to get into the beverage alcohol industry?
I think an important place to start is to be honest with yourself about what you can expect from the industry. We’ve got a long way to go. It’s sometimes exciting to think about being part of the change in the industry but your experience will also likely be discouraging along the way. So, go in with your eyes wide open and find your people in the industry. Having a support system even if it’s just a place to vent is so important!
Larissa Arjona
President and Co-founder of Women Leading Rum & Spirits
How did you first get started in the beverage alcohol industry?
When I moved from Panama to Spain, I naturally became a kind of cultural ambassador. Panama is a small country, but our people are full of pride and passion. One of the things that brings Panamanians together—no matter where we are—is our food, our music and our rum.
I began organizing gatherings for the Panamanian community in Madrid, and Ron Abuelo was always at the heart of those celebrations. That was the first time I wasn’t just enjoying Abuelo, I was working with it. That experience sparked a deep connection that has only grown stronger over time.
Today, as president of Women Leading Rum & Spirits, I see how powerful these connections can be. We are building bridges between cultures, brands, and women across the world who are transforming the spirits industry with their leadership and unique perspective.
Did you have a mentor in the industry? Have you been a mentor to others?
I’ve learned so much simply by listening and observing at trade shows, networking events and brand gatherings—there’s inspiration everywhere. Some of the most valuable guidance has come from the collective of incredible women who co-lead Women Leading Rum & Spirits with me, as well as Daniel Fábrega, my boss at Ron Abuelo, and respected industry colleagues like Alexandra Alfaro (Corporate Marketing Director at Licores de Guatemala), Federico Hernández (CEO of The Rum Lab) and Walter Aguilar (Luxury Brand Strategist), and their experience, leadership and passion for the category have helped shape my journey in the world of spirits.
And yes, I say with pride that I’ve become a mentor to others. It’s incredibly rewarding. Through my work with Women Leading Rum & Spirits, which now includes mentoring programs and global conferences, I hope I’m showing others—especially women—that with passion, vision and teamwork, you can go far. Our community thrives on sharing knowledge and lifting each other.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
Of course, challenges exist and interestingly, sometimes the toughest critics have been other women. As for men, yes, some have questioned my expertise in rum or my opinions in strategic conversations. But honestly, I don’t let that get to me. No one knows it all. We’re all learning, always.
I’ve found that respect is reciprocal. I approach people with kindness, humility and professionalism, and that’s what I receive in return. I’m fortunate to be surrounded by supportive men and women who champion one another. I also welcome constructive criticism as it helps me grow.
That’s one of the reasons Women Leading Rum & Spirits exists. We need more spaces where women feel safe, seen and empowered to lead, question and grow with confidence. We are that community.
How has your company benefited from having women at the table making decisions?
Immensely. Having women involved in decision-making brings a more complete, well-rounded perspective whether in tasting, blend development, branding, marketing or strategic planning.
Women naturally bring depth, empathy and vision. We take a seed and help it blossom; we nurture talent, ideas and brands into something bigger and more meaningful. That’s the power of balance and diversity in any leadership room.
This is what we cultivate at Women Leading Rum & Spirits, a culture where women's voices aren’t just heard but are shaping the future of the industry. Our projects, events and partnerships reflect that belief every day.
Do you think the beverage alcohol industry has improved in terms of gender inclusion over the past five years?
Absolutely. We’re seeing more women in leadership roles across all departments from chemistry to sales, marketing and operations. The industry is evolving, and women are playing a critical role in that transformation.
We are well-educated, committed and bringing fresh energy to the table. Inclusion is no longer a trend—it’s becoming the norm, and that’s something to celebrate.
Through Women Leading Rum & Spirits, we amplify these stories of progress and make sure this momentum continues. Our conferences, awards and educational programs are shaping an inclusive future, one woman at a time.
What advice do you have for other women looking to enter the beverage alcohol industry?
• Study
• Stay curious
• Surround yourself with good people and honest brands
• Work with passion
• Practice teamwork and sorority
• Find mentors and one day, be one
With consistency, integrity and heart, you’ll get there. You’ll rise. And when you do, you’ll bring others with you.
And if you’re looking for a place to start, Women Leading Rum & Spirits is here for you. We’re more than a platform, we’re a movement. We offer mentoring, training, recognition, and above all, sisterhood. Join us, we’re building the future together.
Jennifer Chin
Founder and Principal of Strategic Wine Solutions
How did you initially get started in the beverage alcohol industry? What pushed you to join?
In management consulting, you spend a lot of time interacting with senior executives. To avoid handing over the wine list at every business dinner, I began learning about wine – and realized I loved it.
From the beginning, I was surprised by the number of parallels between music and wine. As a classically trained pianist, I equated a musical score to a vineyard, both are fixed compositions that are then interpreted by a performer or in this case, a winemaker. And the metaphors continued: the years of dedicated practice required to become good; and the value placed on transparency of expression in wine and music.
I gave myself a set period to land a job in the wine industry. If it didn’t work out, I’d return to consulting. I cold called anyone and everyone I could and eventually got lucky and landed a hybrid marketing/brand management role.
Did you have a mentor in the industry? Have you been a mentor to others?
Two individuals immediately come to mind.
Liz Willette, who owned and ran Willette Wines, led by example. She was (and is!) kind but direct, action-oriented and that rare combination of great manager and salesperson. Watching her run a business, build relationships with suppliers and raise two young boys was a daily lesson on how one behaves when you’re a serious wine professional.
Martin Gold, co-founder and president of Martin Scott Wines was a gentleman, a wine connoisseur and a savvy business executive. What I particularly appreciated about Marty was his ability to recognize and reward potential. Whilst he was sparse on praise – the more he believed in you, the tougher he was - he gave me one stretch opportunity after another. In hindsight, I see how each project was meant to push me out of my comfort zone and challenge me to grow. Marty believed in learning by doing and his trust gave me the confidence to rise to the occasion.
Something to bear in mind; mentorship isn’t always about formal, or active guidance. Most of the time it’s listening, learning and taking responsibility for your own improvement.
I’m a big believer in leveling the playing field and to that end, Peter Wasserman and I started an educational non-profit called the Godfather Foundation. The purpose of the foundation is to introduce young members of the trade to established collectors over educational tasting dinners. Our home base is NYC and moving forward, we hope to expand our scope to include more cities and other, similar educational activities.
Have you faced challenges as a woman in a leadership position in what’s still a
male-dominated industry?
Yes. Every one of my jobs has been in a male-dominated industry or category.
Early on, I learned the importance of building a support network inside your organization. One rarely can choose your team or manager, so if push comes to shove, having your own network means you’re not entirely reliant on a toxic manager or team member(s).
Equally as important are the networks you establish outside your industry. These connections are important “sanity checks.” Something seemingly normal in your chosen industry could be equally weird in another and having that reference point is important to maintain balance. Further, some of the best ideas on how to change or improve something often come from outside one’s industry.
Communicating in a kind but direct manner is, for most people, a learned skill. Employees and colleagues intrinsically recognize an honest and authentic voice. And whilst the message may not always be appreciated, one cannot gain respect without honesty.
How has your company benefited from having women at the table making decisions?
In my experience, having women at the table enriches not just the outcomes but the process. Nuance is often the differentiating characteristic between a fine wine/spirit versus bulk and I think women are more naturally attuned to nuance. You see it in how we taste, the questions we ask and how we think about and define value.
Whether we’re launching a new brand, positioning a traditional house for a new generation, or building community around a product, our ability to bring diverse perspectives to the table makes the work smarter and more resonant.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past
five years?
Absolutely, and it’s thanks in large part to the women who have put in the work to move the industry forward.
My friend Sarah Bray co-founded Bâtonnage, an extraordinary organization that focuses on education and mentorship for women in wine. Rebecca Hopkins has been a major force for balance and mental health, by creating a forum that supports and fosters the well-being of individuals who work in the beverage industry. Denise Wallace oversees supplier relations and brand management at one of the largest privately held importers in the United States.
Denise, Sarah and Rebecca are so talented and good at what they do that I call them, “The quietly confident.” These are individuals who aren’t loud or arrogant because their actions and accomplishments speak volumes. There are so, so many others I could name, and that’s the point. Whilst there are clearly structural improvements needed, our bench is deeper than ever before.
What advice do you have for other women looking to get into the beverage alcohol industry?
This is not female specific; this is general advice.
I recently conducted interviews and was struck by how many candidates used language like “I want,” “I need,” “I’m looking for...” Those statements are fine, but I would’ve loved meeting someone who'd done the research and showed up with insight: What does the company need? What kind of person would be a great fit here — and why?
Know your value — not just in terms of your needs, but in terms of what you offer. Be the person a company realizes they must hire because you see what they need, and you’ve already begun solving for it.
This is not an easy industry, but it is a rewarding one. The good news is that there are more women than ever in executive level roles. Work hard and claim your seat. In doing so, you’ll find an extraordinary community of like-minded women who will be your champions, allies, cheerleaders and friends.
Marian Leitner -Waldman
Founder and CEO, Archer Roose Wines
How did you first get started in the beverage alcohol industry?
I’ve always had an entrepreneurial spirit – I cleaned out garages as a kid, founded a non-profit in high school, started a print literary magazine in college, all while working as a waitress during that time which was my first intro to hospitality.
That, combined with having always been passionate about wine – I lived in Spain with a winemaking family while studying abroad and always threw dinner parties in my freshman year dorm – led to my husband and I starting a wine company.
We had no industry connections but threw ourselves into the deep end and had to learn from mistakes and mishaps along the way. We wanted to build something that captured that feeling of sitting around a kitchen table swapping stories, sharing laughs and having time-stopping conversations over a glass of wine. We created Archer Roose Wines so we could enjoy a quality glass of luxury wine without having to open a whole bottle – it’s the perfect pour.
Did you have a mentor in the industry? Have you been a mentor to others?
I’ve been lucky enough to have a few different mentors, including an early investor David Lombardo, wine and beverage director of Benchmarc Restaurants by the Food Network’s Marc Murphy, who I met at CNBC Power Pitch. He taught me to think like an operator, because that’s the key to reaching consumers. Without the buy in of these gatekeepers, you won’t get to the end consumer. So I started building a profit and performance case for the brand that positioned Archer Roose Wines as a true value add.
Mallika Montero, executive vice president at Constellation Brands, is another one – she’s such an extraordinary, dynamic woman in the beverage alcohol business and has been a huge guide for me.
The third person is Brad Goldberg. He has built several wine companies and taken them to acquisition. He’s really passionate about wine and has always encouraged me to think differently, dive in and get to know the industry inside and out and had urged me to innovate in a smart way.
As far as being a mentor, I firmly believe in helping others and I would like to think there are those who would refer to me as a mentor. It’s important to make time to reach out and offer to help other women, in particular, because we can all learn from each other.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
When I first started with the idea of Archer Roose Wines, I was pitching to older white men who had a very particular idea about what wine was and, despite me showing that wine drinkers are women, they didn’t understand my product. The ones who got behind me are the ones that took the product home, gave it to their wives or daughters and saw that they loved it. It’s extremely difficult having to overcome that barrier and mindset. Women shouldn’t be overlooked in this industry – especially with wine – but they so often are.
That said, I’ve been in this business for more than 10 years and have seen the industry radically evolving – from buyers to leadership to distributors, women are earning more seats. Slowly but surely, the industry is starting to reflect the consumers it serves, and it will be better off for it.
How has your company benefited from having women at the table making decisions?
Women in wine are a very underserved consumer group. Brands that have existed in this space often talk down to women and not to them. So being able to get into the mind of the consumer by relating to her, because we are her, has been a huge driver for our success.
I have also built a different type of company. Executive coaching has been a part of our DNA since day one for our leadership. Archer Roose Wines has built a remote work culture that allows people to cater to their personal obligations while still delivering for the business at the highest level.
We’re very collaborative. We view ourselves as partners. Women across the world in various industries are known for their ability to build consensus, and that’s what we strive to do with distributors and retail partners. We want to add value but also think and ask constantly, ‘How do we build a wave of true collaboration to get people to buy into the brand?’
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past five years?
I think it’s become a lot more of a conversation. There was an effort to diversify the industry following George Floyd’s death in 2020 and that extended to the promotion of women in the industry. I’ve seen some of those inclusions get pulled back, but the good news is that just because a lot of those formal programs don’t exist to the same degree doesn’t mean they haven’t had an impact.
I do believe the industry is changing slowly. I’m hopeful that people are starting to realize that if you invite women, BIPOC or people who are typically underrepresented in the industry to the table, it doesn’t mean that you’re giving up your seat at the table, you’re growing the table and expanding your piece of the pie of what’s economically possible.
What advice do you have for other women looking to get into the beverage alcohol industry?
Find your tribe. We can’t do this alone. This is an extremely complex industry and building brands in this space is highly demanding. You need to find great, strong people you can rely on and who can be your advocate.
Barbara Wong
Chef/Sommelier at Le Bernardin
How did you first get started in the beverage alcohol industry?
It was a natural process for me. Post-college, I was getting more interested in wine and other beverages and started working in serious dining establishments. I was really gravitating towards the connection that guests and I would have during conversations about any beverage. It's such a special connection for me.
Did you have a mentor in the industry? Have you been a mentor to others?
Aldo Sohm is my mentor in this industry. Not just as a beverage professional, but also how to live a balanced and healthy lifestyle within this industry. Throughout the years, I have also learned by watching and observing others; I think this is one of the best ways to learn anything. I also have the privilege of mentoring others. It's a big responsibility but I love to see people grow.
Have you faced challenges as a woman in a leadership position in what’s still a
male-dominated industry?
Less now. But as I was coming up in this industry about 15 years ago, definitely. I had to work more and be more knowledgeable to other men, just to be considered an equal. I'm glad to see that things are continually changing for the better.
How has your company benefited from having women at the table making decisions?
I think as women, we have the capacity to see the entire picture. Not just seeing a project that is in front of us, but what comes before the project and afterwards. I especially believe in efficiency and organization to increase productivity. I am very in tune with people's inner emotions and the unspoken and I try to be as fair as possible with every member of the team.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past five years?
I definitely think so. We offer a different point of view from men. And the more 'views' are in the pot, the more we can foster an inclusive environment. Overall, the work environment becomes more positive and collaborative.
What advice do you have for other women looking to get into the beverage alcohol industry?
Get noticed for your hard work, first and foremost. Being a woman in this industry is a very special and powerful role. Give yourself and others the opportunity to face any fear with grace and humility.
Dee Robinson
Founder, Good Trouble Bourbon
How did you first get started in the beverage alcohol industry?
In some ways, the industry found me. I’m a restaurant owner, operating restaurants around the country. I love drinking bourbon, but when I attended a tasting one day, my whole world changed because in that moment, I was understanding the complexities of the spirit.
My curiosity sometimes gets me in trouble. I began studying craft distilling and then decided, why not make it? Creating bourbon is a combination of art and science, appealing to both sides of my brain. But I knew that if I was going to do it, I wanted to make great bourbon and I wanted to make it in Kentucky. And that’s how Good Trouble Bourbon started.
Did you have a mentor in the industry? Have you been a mentor to others?
Yes and no. I'm blessed to have so many great relationships. And while most people talk about having a lot of resources, ultimately, I think what it boils down to is a willingness to ask for help. I don't know everything and that's OK.
I wrote the book called “Courage by Design” and how we move from fear to joy. Fulfillment and purpose are learning how to not allow fear to keep us from our dreams. Mentorship is about having people around who are willing to help you and contribute to your success.
On this more recent journey as a bourbon maker, I’ve been incredibly fortunate to have the support of several amazing individuals who’ve stepped up in meaningful ways. Rodney Williams, former CEO of Belvedere and president at Diageo,N.A., has been a true champion. And of course, Chris Swonger, from DISCUS, whose support has been instrumental in helping turn this dream into a reality. These are the mentors and sponsors who’ve guided me in this latest chapter of my professional life.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
Yes. This has not been an easy role. My mom has said this, and I think it's one of the most important lessons that I have probably learned, “No one ever said it would be easy.” So, what I would say to anyone who's like me and fearful of leadership, think about what you're really concerned about and then manage a plan around the risk.
Women’s inclusion only creates more opportunities. I would love to get away from the narrative that there aren’t enough women in the industry. But here's what I say to any woman out there: let them underestimate you. There will be people who will doubt you, but those are their issues, not yours. I don't want women out there who are thinking about pursuing something to allow negative thinking to keep them from their dreams.
How has your company benefited from having women at the table making decisions?
Women bring a level of compassion to the table. We lead with trying to solve problems and don’t let the problem get in our way. We also bring great diversity of thought and empathy to the people that work with us.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past five years?
I would say yes, but there’s room for so much more growth. People don't understand that inclusion can lead to better outcomes. McKinsey did a report many years ago and found that when there is more diversity in your boardrooms and executive levels, it brings more drive to the company.
Be careful who you share your dreams with because people might try to squash them. They may ask, “Why are you doing that? There are all these men and not many women.” We tend to want to believe what can’t happen versus what can.
What advice do you have for other women looking to get into the beverage alcohol industry?
I'm going to say yes you can. Anyone who wants to be in this industry needs to know that it is possible.
As an entrepreneur, I always say yes. We are built to slay dragons. And just remember that the word ‘impossible’ says ‘I’m possible.’ That’s what you need to think about.
Juyoung Kang
Partner and Head of Beverage, Doberman Drawing Room
How did you first get started in the beverage alcohol industry?
I started when I was 19 after answering a newspaper ad with my sister, which led to my first serving job in Philadelphia at a private members-only club.
Did you have a mentor in the industry? Have you been a mentor to others?
I’ve had many great leaders who paved the road for me. I learned valuable lessons about how to become a leader and great bartender. The lessons I’ve learned were so profound and impacted who I am today, and I have been passing them on to whomever wants to listen. I hope those who have learned from me consider me a mentor, but that’s not a title I can bestow upon myself.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
As humans, we face challenges every day in an industry where both good and evil exist. As women, we face these challenges more often, especially when pursuing leadership roles. It comes down to how we defend our seat and respond with grace that sets apart those who truly belong, which is usually undeniable.
I’ve faced challenges where being a woman, and a minority, led others to question whether I could rise to the occasion. Not because of my talent, but about whether I could handle the workload, as women are often thought of as weaker in strength, endurance and loyalty. There was also plenty of mansplaining along the way, but I met it all by working harder, faster, stronger and more effectively.
How has your company benefited from having women at the table making decisions?
Having a perspective from women is crucial. We represent a demographic in consumerism that affects the longevity, adaptability and innovation of products. I believe my company has benefited from having me at the table because I have a viewpoint that transcends the present case. Women are natural planners. We create critical paths, multitask with ease and organize across multiple categories.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past five years?
There has been some improvement, but I don’t think hiring someone because they’re a woman and sitting back to see if she sinks or swims is progress. While some places have given women platforms and guidance to advance, others have set them up with no mentorship or plan for growth. Women leaders also need to do more to create opportunities for other women, while also encouraging and mentoring other women. However, women entering the industry must be proactive and believe they can be taught to advance. Inspiration only works for those open to taking it in.
What advice do you have for other women looking to get into the beverage alcohol industry?
Be open-minded to the pathway presented to you. It may not seem like something in the beginning, but that’s where you gain knowledge and technique, and become well-rounded. Sometimes learning outside your immediate role can later prove to be the exact skill set you need.
Project management helps run a program. Science classes help with creativity and technique. Spin classes help keep you fit but also help with endurance for the day-to-day activities of the bar. It’s about changing your perspective to see how everyday occurrences and interests can be applied to your work. Just because we learned about shapes in kindergarten doesn’t mean we don’t recognize them in the present moment (for example, a demitasse spoon vs. a soup spoon).
Cecile Giraud
Founder and CEO, Hugo Cognac
How did you first get started in the beverage alcohol industry?
I started in my 20's, when I was hired as on-premise manager in the New York market by Raynal & Cie, a family-owned company based in Cognac, France, for the launch of their liqueur “Tao,” a blend of Brandy, Vodka and Citrus flavors.
I learned the hard way, walking up and down Manhattan with (heavy) sample bottles on my shoulder, knocking on every restaurant's door during the day and going back at night to drink my own product and prompt re-orders. I then worked for Specialty Spirits on the launch of their product "Intrigue," a blend of premium French vodka, Cognac and exotic passion fruits, before co-creating ChocoVine in 2011 (French Cabernet sauvignon and Dutch chocolate) with industry veteran Steven Katz, which was one of the faster and biggest success stories in the industry at that time. After 1.5 million cases sold nationwide, our producer, Dekuyper, acquired the brand.
Did you have a mentor in the industry? Have you been a mentor to others?
I did not have a particular mentor but every individual I met in the industry, at EVERY level, from producers, to store owners, bartenders, F&B managers and of course consumers, taught me invaluable lessons.
I strongly believe in firsthand knowledge. Having also experienced pretty much all aspects of brand creation and development, including going door to door, doing tastings, working the markets with sales representatives, attending and participating in trade shows, and so much more provides a robust foundation to create products that are relevant and meaningful.
Have you faced challenges as a woman in a leadership position in what’s still a male-dominated industry?
Every leadership position has challenges. I wouldn’t say that being a woman has made these challenges significantly better or worse. I strongly respect and rely on both women and men’s knowledge and expertise. Gender, in my opinion, is not a key factor. Inclusivity, humility and dedication are.
My favorite motto is "No limits, no excuses." I don't consider my gender as a limitation or justification for any shortcomings, and I want to focus instead on being accountable for my actions and decisions.
How has your company benefited from having women at the table making decisions?
Being a woman is instrumental, especially when our company’s mission is to revolutionize and modernize the Cognac Industry, traditionally dominated by men, to defy stereotypes and broaden its appeal to the discerning woman who enjoys the finer things in life.
A female perspective ensures that our product development, packaging and marketing resonate with both genders and ensures inclusivity. Being a woman also signals that Hugo Bleu's brand values are equity and modern thinking.
Do you think the beverage alcohol industry has improved as far as women and gender inclusion in the past five years?
Yes, definitely. More women are entering key roles, with women now occupying globally around 25-30% of executive positions in the alcohol industry. Even in the beer industry, statistics show that women now comprise about 35% of the workforce. But there is still much room for improvement as the alcohol industry is still predominantly dominated by men and women often must prove their expertise more than their male counterparts to gain credibility.
What advice do you have for other women looking to get into the beverage alcohol industry?
I would tell her to build a deep product knowledge, to network and build connections, especially with other women who have navigated the same challenges, and to enter every situation with an unyielding confidence.
Don’t apologize for being a woman! Instead, earn respect and trust by creating meaningful connections at every level of the industry and especially with consumers. Specialize in something you’re passionate about, support other women and don't forget to prioritize your well-being.