70 %
60 %
WHICH E-MAIL MARKETING PLATFORM DO YOU USE ? ON-PREMISE
62.5 %
DO YOU PLAN ON ANY INVESTMENT TO EITHER UPGRADE OR PURCHASE A POS SYSTEM ?
ON-PREMISE
50 %
40 %
30 %
Yes 23.5 %
|
20 %
10 %
|
12.5 % |
6.3 % |
18.8 % |
No 76.5 % |
0 % Constant Contact MailChimp Other Not applicable
|
25 %
20 %
15 %
|
20.8 % |
12.5 % |
16.7 % |
No 76 % |
10 % 5 % 0 %
4.2 %
ActiveCampaign Constant Contact MailChimp Other Not applicable
WHEN WOULD YOU BE LIKELY TO UPGRADE OR PURCHASE A POS SYSTEM ?
ON-PREMISE
1- 2 years 75 %
6-12 months 25 %
1 -2 years 33.3 %
OFF-PREMISE
0-6 months 16.7 %
6 -12 months 50 %
BRAND ACCELERATION
SURVEY DATA was collected from readers of Beverage Dynamics , Cheers and Beverage Wholesaler in May 2024 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available , visit epgacceleration . com to find out more .
Tech Guide 2024 5