Wine Fast Track Brands

Wine Fast Track Brands

Wine Fast Track Brands

Wine Fast Track Brands

BD: WHAT NEW PRODUCTS DID HEAVEN HILL LAUNCH IN THE LAST YEAR?

KL: Innovation is part of our DNA. This past year, we introduced Deep Eddy Pineapple, the brand’ s first new flavor in several years, and expanded our Elijah Craig line with special Barrel Proof and limited cask finish releases. We also brought new energy to our Heaven Hill Bottled-in-Bond family and introduced Grain to Glass whiskeys that take consumers from heirloom corn in the field to the final pour. The launch of Old Fitzgerald 7−Year brought fresh excitement to one of our most cherished brands, and our partnership with culinary expert Gail Simmons elevated the connection between food, flavor and whiskey. Every launch reflects our balance of honoring tradition while pushing what’ s next.

BD: WHAT MARKETING CAMPAIGNS AND / OR PROMOTIONS WORKED WELL FOR HEAVEN HILL IN THE LAST YEAR?

KL: Several brand campaigns really stood out. Elijah Craig’ s Old Fashioned Week has become a tentpole moment, bringing people together around the number-one classic cocktail while giving back more than half a million dollars to hospitality workers. Lunazul showed up court-side with the NBA, making tequila part of the game-day experience. Tequila Ocho brought its vibrant spirit to life with mural art and cocktail culture, and Deep Eddy leaned into fun, real-fruit storytelling with the launch of Pineapple. Evan Williams continued its American-Made Heroes program, honoring veterans and supporting the causes that matter to them, while also expanding its NCAA partnership through Learfield— launched in 2024 and broadened in 2025. These campaigns worked because they connected our brands to real moments of culture and community.

BD: WHAT’ S NEXT FOR HEAVEN HILL IN THE YEARS AHEAD? KL: We’ re building for generations, not quarters. That means continued investment in American Whiskey leadership, with the opening of our new Heaven Hill Springs Distillery in Bardstown, alongside the growth of our agave portfolio. We’ re also committed to sustainability, reducing our carbon footprint, conserving water and supporting regenerative agriculture. As we mark 90 years, our vision is clear: to remain an admired global supplier of consumer-beloved brands, thriving together as a family-owned company for decades to come.

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