www. PowersportsBusiness. com Powersports Business • September 2026 • 35

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and accounts for roughly 24 % of all powersports sales in the New England area.

Now in the business for more than a decade and managing the sale of around 4,000 units a year, Grenier has noticed certain trends coming and leaving the industry. ORVs are growing in popularity, with traditional touring models trending down. Even during the last quarter, Nault’ s UTV sales were the only thing that went up. Everything else went down.

“ The market has definitely shifted. Used ATVs, UTVs, or smaller bikes, like dirt bikes, small quads, you can’ t keep those in stock,” he says.“ But we’ re still a biking community up here, and bikes are still our bread and butter. But we are trying to be passionate about UTVs, because that’ s clearly the direction.”

And as the off-road market trends up, Grenier says he feels the Harley segment and $ 30,000−plus models have been trending down. As a stand-alone Indian dealer, He’ s been seeing a lot of Harley-to-Indian trade-ins, whether that’ s customers trying to get out from under a steep price tag or just abandoning the brand altogether.

“ I have about 40 Harleys on the floor right now, and I can tell you about 28 to 30 of them are from Indian trade-ins,” he says.“ A lot of these guys got buried in these

When GM Curt Grenier first started running Nault’ s four New Hampshire dealerships, the first thing he changed is its approached to fixed operations, like services and P & A.

Harleys between 2020 and 2023— literally $ 10,000, $ 12,000 upside down. They’ re beyond that now and can get out from under them and make that transition.”

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