Powersports Business September 2026 | Page 10

10 • September 2026 • Powersports Business

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Beta USA reports 19.5 % sales growth through the first seven months

Beta USA reported a 19.5 % increase in U. S. sales through the first seven months of 2026 compared with the same period last year, as the Italian off- road motorcycle manufacturer continues to expand its dealer network and U. S. market presence.
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer and customer support as a key driver of growth.
See Beta, Page 13
DEALER FINANCIAL SNAPSHOT
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer and customer support as a key driver of growth.( File photo: Beta USA)

NORTHWEST-1.7 % Parts Department 8.8 % Service Department-5.2 % Major Units-3.4 % Overall

WEST-2 % Parts Department 3.1 % Service Department-5.9 % Major Units-4.4 % Overall

UNITED STATES

0.1 % Parts Department 6.4 % Service Department 0.2 % Major Units 0.8 % Overall

MIDWEST 1.9 % Parts Department 7.5 % Service Department 5.9 % Major Units 5.8 % Overall

SOUTH 0 % Parts Department 5.5 % Service Department 0.5 % Major Units 1 % Overall

NORTHEAST

2 % Parts Department 9.9 % Service Department 0.2 % Major Units 1.3 % Overall
JULY 2026 VS. JULY 2025
Dealers nationwide were down just 0.8 % in combined sales in July compared to the same month last year, according to composite data from more than 1,800 U. S. dealers that use Lightspeed DMS. In major unit sales, the Midwest was the only region with signifi cant increases, up 5.9 %. Both the South and Northeast remained relatively fl at, up 0.5 % and 0.2 %, respectively. In the red for the month were the Northwest, down 5.2 %, and the West, 5.9. In services, the
Northeast nearly saw a double- digit gain, up 9.9 %, followed by gains from the Northwest, 8.8 %, and the Midwest, 7.5 %. The South was up 5.5 %, as was the West, 3.1 %. In parts, the Northeast gained 2 %, followed by the Midwest, up 1.9 %. The South remained fl at, while the West dropped 2 % and the Northwest was down 1.7 %. For combined sales, the Midwest increased 5.8 %, followed by the Northeast, which rose 1.3 %, and the South, up 1 %. Down for the month in combined sales were the West, decreasing 4.4 %, and the Northwest, down 3.4 %.
PARTS SALES Parts revenue was up at 942 dealerships and down at 971.
SERVICE SALES Service revenue was up at 1,103 dealerships and down at 771.
MAJOR UNIT SALES Major unit revenue was up at 808 dealerships and down at 850.
FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data, contact: lightspeeddms. com