ited release that Polaris says is based on the best-selling and fan favorite from the 1990s. This special edition features premium paint and badging, with exclusive’ 90s-inspired graphics that pay homage to Polaris’ ATV heritage.

The special edition Sportsman 570 Premium carries all the same specs as the 2025 Premium: a 44−horsepower engine; all-wheel drive; 1,350−lb towing capacity; combined 270−lb front and rear rack capacity; Active Descent Control; and multi-select electronic power steering and engine braking system.

New features not included in last year’ s Premium are the custom graphics and 40th anniversary badging, premium Treeline

Green metallic paint, and a 3,5000−lb. winch with a steel cable.

But despite the new badging, color, and winch, the 40th anniversary Sportsman 570 comes with the same price tag as last year’ s Premium, with an MSRP starting at $ 10,199.

“ It should be a really compelling value to customers and something dealers can be excited about,” Willi says.

Willi adds that Polaris is celebrating this anniversary throughout 2026, and the special edition Sportsman is a trim that dealers will have access to all year.

“ This is not a first-come, first-served kind of thing. We wanted to allow dealers and customers the opportunity to be a part

of this celebration,” he says, adding that the vehicle should be available to dealers by late September.

Most of Polaris’ ATVs are still manufactured in its Roseville, Minnesota, plant, but the company also has two manufacturing facilities in Poland and Mexico. Willi says the future of Polaris Off-Road and its ATV segment is to offer vehicles more approachable in price, but with the same high level of quality manufacturing that Polaris has earned its reputation from through the decades.

“ We want to meet people where they’ re at. A lot of our customers are landowners, and we want them to find value in something that is going to last,” Willie explains.“ We have

provided the Sportsman lineup, and it’ s meeting a lot of needs, but we want to continue to be better. Continue to meet our customers.”

Continuing to meet customers’ needs is something the company has prioritized over the last four decades of manufacturing ATVs. And despite new competition, Willie says Polaris is confident that the experience the company has gained over the years will continue to separate it from the pack.

“ Forty years is a cool stamp to have. We’ re starting to see a lot of new-entry OEMs coming into the market, but a lot of them don’ t have the cycles of learning we have, like 40 years of Polaris giving customers a high-quality product.”

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