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Powersports Business • September 2024 • 9

EagleRider Motorcycle Rental and Tours has appointed Sebastian Schoepe as its new chief executive officer . Schoepe , originally from Germany , launched his distinguished career in hospitality and experiential travel with global attractions powerhouse Merlin Entertainments .

After a successful tenure at Merlin , Schoepe held executive roles at RSG Group , a global fitness and lifestyle company . In 2020 , following RSG Group ’ s acquisition of Gold ’ s Gym , Schoepe was appointed as its Global CEO . His innovative strategy successfully repositioned Gold ’ s Gym , attracting a younger audience and revitalizing the brand across 75 U . S . locations and over 500 global franchise locations .

“ We could not be more excited to help Sebastian write the next chapter in the 32−year success story of EagleRider ,” says Chris McIntyre , co-founder of EagleRider . “ EagleRider has evolved from a rental company to a motorcycle and powersports experience company , with everything from high-end guided tours to monthly motorcycle subscriptions and membership . We love Sebastian ’ s experience and passion and are excited to see him take EagleRider to a new level of success .”

Schoepe will lead EagleRider ’ s next growth stage in global rentals , tours , membership , and peer-to-peer services , focusing on making the company the ultimate destination for adventure and once-in-a-lifetime experiences .

“ My journey with EagleRider began as a passionate rider and rental customer , and now I have the privilege and opportunity to be its leader . I ’ m truly humbled to be part of this iconic legacy brand ,” Schoepe says .

This expansion is a milestone in EagleRider ’ s growth strategy , strengthening its presence on the East Coast and providing more options for its global customer base . The rental company also announced that it will offer Harley-Davidson CVOs for its rental customers . With rates starting from $ 259 , riders can experience the pinnacle of H-D engineering from August 15 through October 31 , 2024 .

Boston Harley-Davidson is located less than six miles from Boston Logan Airport . The new EagleRider location offers easy access for local riders and tourists looking to explore the Northeast on two wheels .

Photo courtesy of Boston Harley-Davidson

EXPANSION IN BOSTON EagleRider has opened its newest rental location within the Boston Harley-Davidson dealership . Opened in July , motorcycle enthusiasts can now rent a diverse selection of Harley- Davidson motorcycles from this prime East Coast location .

Boston Harley-Davidson is located less than six miles from Boston Logan Airport , allowing the new EagleRider location to offer easy access for local riders and tourists looking to explore the Northeast on two wheels .

“ We ’ re thrilled to partner with Boston Harley-Davidson to bring EagleRider ’ s services to this vibrant market ,” Schoepe says . “ This location not only serves as a great starting point for local rides but also for cross-country adventures . The Northeast offers some of the most scenic routes in the country , from the historic streets of Downtown Boston to the picturesque coastlines of Cape Cod .”

Boston Harley-Davidson , known for its award-winning service and commitment to the riding community , also offers Riding Academy , providing instruction for both new and experienced riders .

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