able to accommodate to just about everybody . We create an atmosphere where the customer has fun in our stores because they can feel that the employees are having fun , and it creates a good environment .”

Mandy Witt explains that while one management style is maintained across all three locations , the owners ensure that the team cultures , unique to each store , are not compromised . “ We weren ’ t buying businesses because they were broken ,” she says , “ we were buying them because they were very successful at what they do , and they know their customer base . Part of the transition was sitting back and listening and learning .” And she explains that the success of the businesses is owed to their employees .

TIKTOK , BLOGGING AND SOCIAL MEDIA

Mandy Witt runs the dealership ’ s blog , using it as a differentiator that allows the dealership to talk to customers in an intentional voice and tone . It also allows the expertise of the dealership ’ s team to be showcased , whether the topic is about how to execute an oil change or where to find the best riding trails .

“ We had a very positive response ,” Mandy Witt says . “ Our website traffic would peak

every time we posted a blog . Once we post a blog , we push it out via social and email . It ’ s about creating something once and then publishing it everywhere .”

The dealership also maintains a monthly newsletter , and Mandy explains that while some businesses believe in the weekly email , she does not . Customers receive emails monthly unless there is an upcoming event or unusual news that needs to be shared . “ People think email is dead , but it isn ’ t ,” she says . “ If you don ’ t have a solid email strategy , you ’ re not doing it right .”

Along with a blog and newsletter , the dealership is also active on Facebook , Instagram , Snapchat , and TikTok . Each location has its own account , but Power Pac , the dealer ’ s first location , acts as the content hub .

Mandy Witt explains that a younger demographic can be reached on TikTok . “ I ’ m not selling pontoons on TikTok ,” she says . “ Really , I ’ m not selling anything on TikTok . I ’ m selling our brand . And I ’ m selling our culture and I ’ m talking to people about who we are as a business and featuring the new , shiny , and sexy stuff .

“ We use TikTok to create videos that go out as a reel on Instagram and Facebook and sometimes Snapchat ,” she continues . “ If

you ’ re making it , you might as well put it out there . There is a time and place to put things on certain platforms , but I don ’ t have the staff to do that .”

STRATEGIC FORESIGHT The owners are currently focused on inventory and building an effective plan to move aged inventory . Josh Witt explains that aged inventory is something that dealers haven ’ t seen for a few years , so their main priority is to ensure they have the right amount of inventory in stock . They are also keeping an eye on interest rates so they can determine who will buy , what they will buy , or if customers are planning to buy .

They are prepared for the demand for electric powersports products . Power Pac is the only dealer in Wisconsin that carries Stark VARG , an all-electric dirt bike manufacturer , and it also carries Volcon . They are excited to see the electric Volcon Stag and the Polaris RANGER XP Kinetic side-bysides hit the market .

“ We did a lot of soul searching before we decided what electric brands to take on ,” Mandy Witt says . “ We wanted to make sure we picked winners , and we feel that with Volcon and Stark VARG we have .”

COMMUNITY ENGAGEMENT

“ One of the ways we ’ re growing in our market and in our area is making sure that the past time stays hot and stays interesting ,” Mandy Witt says . The dealership recently assisted in the legalization process of ATVs and UTVs on public streets .

“ Since we ’ ve started here , we ’ re making sure we ’ re expanding routes ,” she says . “ We worked with our local township , the city of Marshfield , and the town of Lincoln , another neighboring township . All these places have opened their roads and routes to ATV and UTV . This is good for sales but also , our customers are excited about it and they ’ re happy that we lent a hand with signage and things like that to make it happen .”

Josh Witt shares that the dealership is also involved with its community through sponsorships and by providing machines for social events . He is the vice president of Marshfield ’ s local snowmobile club and Mandy Witt is on the chamber board . “ We feel it ’ s necessary to sustain a healthy business and give back to the community , which is one of the reasons we wanted to own our own business ,” he says .

MOTOTV NETWORKS RETURN AS SPONSOR OF ’ 23 ACCELERATE

Familiar dealership partner MOTOTV Networks has re-upped as a Gold-level sponsor of the 2023 Powersports Business Accelerate Conference , which will be held Nov . 5−7 in Dallas , Texas .

As a customizable in-store television designed to sell , MOTOTV streams the freshest content relevant to the brands you sell in your dealership daily . It ’ s customizable with your dealership ’ s own advertisements and announcements for your store only .

Research shows that the most influential way to reach a customer is when they are inside your store and a credit card swipe away from a purchase . Keep them excited , informed , and ready to buy in the coolest and most modern way . MOTOTV targets your customers .

Victor Sedaka , director of sales at MOTOTV , comments , “ We are looking forward to our second year at the Accelerate Conference and meeting more dealers who are ready to upgrade their showroom and service areas with the power of digital signage .”

Brendan Baker , editor-in-chief of Powersports Business , says , “ MOTOTV has been a great partner for our Accelerate Conferences over the years , and we are delighted to have them return as a gold-level sponsor in Dallas . Powersports dealerships rely on MOTOTV to keep their customers entertained while inside the showroom while also being able to add their own promotions to the screen . It ’ s a great way for dealers to educate and inform customers while also adding to the bottom line .”

How can MOTOTV benefit your dealership ? Speak directly to their reps at the Accelerate Conference to learn more .

With the agenda for Accelerate nearly complete , Baker says that this year ’ s event will feature two keynote speakers to kick off the educational tracks on both days .

Sponsors of the 2023 Accelerate Conference to date are as follows : Torque Group – Platinum Synchrony – Platinum Podium – Platinum NPA – Gold MOTOTV – Gold Volcon ePowersports – Gold Speed Leasing – Gold Riders Advantage – Gold Cell Brokerage - Gold 700 Credit – Silver Sheffield Financial – Silver ZiiDMS – Silver Protective Asset Protection – Silver CycleTrader . com – Silver AppOne – Silver Rollick – Silver Morgan Stanley – Silver Performance Brokerage Services – Silver Car Wars – Silver

2023 ACCELERATE CONFERENCE SPEAKERS CONFIRMED

With the 2023 Accelerate speaker lineup being confirmed , PSB is excited to share that this year ’ s conference will feature not one , but two high-level keynote speakers to open Day 2 and Day 3 of the most important training event of the year . We will also be hosting a Dealer / Industry Roundtable to open the conference on Sunday , November 5 . If you would like to be considered for the roundtable , please contact Brendan Baker at bbaker @ epgacceleration . com . The lineup of education seminar speakers include F & I training guru , Rob Greenwald ; Service department trainer , Steve Jones ; NPDA advisor and Woods Cycle Country dealer , Mark Sheffield , and more . Check out www . powersportsbusinessaccelerate . com for updates .

* Rewards may vary .

Dealers and industry members can register for the 2023 Accelerate Conference on the event ’ s website . Accelerate kicks off Nov . 5-7 at the Westin Galleria in Dallas , Texas .

Scan to start earning !