32 • October 2026 • Powersports Business www. PowersportsBusiness. com

CONFERENCE

fixed operations, Peake also runs an in-house insurance brokerage, Peake Insurance Agency. And it doesn’ t just deal in auto and powersports products, but also life, home, and even pet insurance. A benefit of having its own insurance brokerage under the same roof as its dealerships, Thad says, is the ability to turn around coverages the same day, even on the weekends. Insurance brokerages are often closed on Saturdays, a prime-time selling day for dealers.

“ We’ re open on Saturdays. Nobody wants to wait [ after the weekend ] to ride this thing that they’ re spending so much money on.”

Another perk Peake offers is a free golf simulator that’ s offered as a courtesy to its customers.

“ We are an E-Z-GO golf cart dealership. What do people do with golf carts? Well, they golf.”

And that’ s what it’ s about at Peake Powersports. It’ s not just about the transaction, but the experience. A Peake experience that the dealership strives for by creating fun and memorable moments, not painstaking transactions you get at need-based businesses like auto dealerships.

“ You’ re selling fun. You might as well walk into a dealership, have a good time, and not feel pressure or obligation to buy something,” he says.“ We sell that feeling. We sell that excitement.”

After a purchase, enthusiasts proudly display the“ I got the Peake experience” sign. Peake Powersports prides itself on its customer service and ability to make each sale a no-pressure situation.

B R O K E R A G E S E R V I C E S

The work behind a sale begins long before a dealership goes to market.

Most dealers navigate a sale only a few times in their careers, making experienced representation especially valuable. At Performance Brokerage Services, we work in the market every day, helping dealership owners plan ahead, evaluate exit and succession options, and make informed decisions from the earliest conversations through closing.

Backed by over 30 years of experience and 900 + transactions, our Harley-Davidson & Powersports Division brings specialized dealership M & A experience to the powersports industry.

Whether you’ re planning ahead or preparing to sell, start with a confidential conversation.