Powersports Business October 2026 | Motorcycle

Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models

Suzuki is returning a broad group of motorcycles to its 2027 lineup, with new DR-Z4S dual-sport and DR-Z4SM SuperMoto models joining updates to the GSX and V-STROM.  

The company announced the latest 2027 models Sept. 15, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market conditions and dealer feedback. The affected models include the DR-Z lineup, GSX-8S, GSX-8R and GSX-S1000. 

For Suzuki dealers, the expanded lineup provides several new products across the street, dual-sport, adventure and ATV segments, with MSRPs ranging from $3,584 for the QuadSport Z90 to $18,949 for the GSX-S1000GX+. 

DR-Z lineup gets a major update 

The most significant addition is the 2027 DR-Z4S, which marks the next generation of Suzuki’s dual-sport platform. 

The DR-Z4S features an all-new twin-spar steel frame and aluminum subframe, along with a redesigned 398cc engine. The engine now uses electronic fuel injection and a Ride-by-Wire throttle body, giving Suzuki a modernized powertrain for the dual-sport segment. 

A DR-Z4S+ version adds off-road equipment from the factory, including a skid plate, handguards and front and rear brake rotor guards. The package has an MSRP of $8,299, also reflecting a new price adjustment. 

Suzuki is also introducing the 2027 DR-Z4SM SuperMoto. Like the DR-Z4S, the SM uses the new twin-spar steel frame and aluminum subframe and the redesigned 398cc engine with electronic fuel injection and a 42mm Ride-by-Wire throttle body. 

The 2027 DR-Z4SM has an MSRP of $7,999. 

Suzuki’s middleweight push 

The 2027 GSX-8S returns with its 776cc DOHC parallel-twin engine, 270-degree crankshaft timing and Suzuki Cross Balancer technology. 

Standard technology includes a 5-inch full-color TFT display, bidirectional quick shift and traction control. The GSX-8S has an MSRP of $8,749, with Suzuki identifying the model as one of those receiving a new price adjustment. 

The GSX-8R carries the same 776cc parallel-twin platform into a sportbike-oriented package. Suzuki lists the 2027 GSX-8R at $9,199, also with a new price adjustment. 

V-STROM lineup 

Suzuki’s 2027 V-STROM 1050 and V-STROM 1050DE continue to serve the adventure-touring market. The standard V-STROM 1050 uses Suzuki’s 1,037cc V-twin and is positioned as a sport adventure tourer for commuting, touring and long-distance riding. MSRP is $15,699. 

The more off-road-oriented V-STROM 1050DE adds increased ground clearance, a 21-inch front wheel, 17-inch rear wheel, spoke-style wheels, Dunlop Adventure tires and fully adjustable long-travel suspension. The DE also receives an aluminum engine protector and off-road-specific equipment. 

Suzuki carries GSX-S1000 into 2027 

The 2027 GSX-S1000 continues with its GSX-R1000-derived engine, aluminum twin-spar frame, KYB suspension and Brembo front brakes. 

Suzuki has reduced the MSRP to $10,798 as part of the model’s new price adjustment. The motorcycle also features a 5-inch full-color TFT display and Suzuki Intelligent Ride System electronics. 

The GSX-S1000 family also includes the $14,599 GSX-S1000GT+, a sport-touring model equipped with integrated side cases, Smart Cruise Control, bidirectional quick shift, traction control and power modes. 

At the top of the road-oriented lineup is the GSX-S1000GX+, Suzuki’s crossover model. The $18,949 GX+ combines sport-touring performance with longer suspension travel, increased ground clearance, integrated luggage and electronic suspension technology.   


Aston Martin drops its first-ever road-legal motorcycle

Seven years after their initial partnership, British car manufacturer Aston Martin and the “Rolls-Royce of motorcycles” Brough Superior have released the AMB 002, Aston Martin’s first-ever road-legal motorcycle. 

When Aston Martin first partnered with Brough Superior in 2019, the two debuted the turbocharged AMB 001; however, that bike and the 225hp AMB 001 Pro that followed in 2022 were exclusively built for the track. 

At the heart of the AMB 002 is its all-new 1,083cc four-stroke, water-cooled V-twin with 130hp and 81 lb.-ft. of torque. The engine features CNC-machined billet engine cases optimized for weight reduction and structural efficiency. 

The new V-twin sits within a titanium frame that’s milled from a solid billet, forming a structural spine. It weighs a fraction of a conventional design — just over 11 lb. — and Brough says the AMB 002’s frame is key to achieving a perfect 50:50 weight distribution. 

Brough also claims the bike sits at an exceptionally low center of gravity — thanks to carbon fiber body panels and fuel tank. Combined with its lightweight build of 420 lb. and low- and mid-range torque, the AMB 002 blends muscle performance with nimble athleticism. 

Another unique feature Brough claims is the distinctive double-wishbone front suspension. Avoiding the compromises of conventional telescopic forks, the unique design separates steering and braking forces while maintaining control of the front-end geometry. 

Pricing and availability 

Only 300 models will be available, with initial orders now being taken for the hand-built, strictly limited AMB 002, with deliveries starting in late 2027. Visit the Brough Superior website for ordering information. 

Although no MSRP was released, considering the previous track-only models went for about $120,000 at the time, a realistic guess for the limited-edition AMB 002 would be well into the six-figure range.    

Spec sheet 

Model: Aston Martin x Brough Superior AMB 002 Roadster 

Engine: 1,083cc water-cooled DOHC 88-degree V-twin 

Power: 130 HP 

Torque: 81 lb.-ft 

Transmission: 6-speed cassette-type gearbox 

Frame: CNC-machined billet titanium; aluminum rear subframe 

Front Suspension: Fior-type double-wishbone, 4-inch travel 

Rear Suspension: CNC aluminum swingarm, adjustable monoshock, 4.9-inch travel 

Weight: 419 lb. 

Seat Height: 33.6 inches 

Limited Edition: 300 units 

First Deliveries: Q3 2027   


Moto Guzzi opens new manufacturing facility, museum as the OEM celebrates 105 years

Italian motorcycle manufacturer Moto Guzzi is celebrating its 105th anniversary with the grand opening of a completely redeveloped factory and brand new museum, both located in the town of Mandello del Lario, where Moto Guzzi was founded in 1921. 

The new manufacturing site goes beyond basic motorcycle production. Moto Guzzi says its state-of-the-art factory will set a new global benchmark for the motorcycling industry. 

Designed with a hyper-focus on environmental sustainability, the facility features 59,200 square feet of new industrial buildings and totals 409,000 square feet of factory space. It also includes 4,000 square feet of offices, and features brand-new automated engine assembly lines with the latest technology. 

The final motorcycle assembly line is connected to the engine workshop by a fully robotized convey. At the end of the production line, the bikes are collected by Kilo robots — designed and built by Piaggio Group subsidiary PFF — before being sent for final testing. 

Moto Guzzi Museum 

Adjacent to the factory is the new home of the Moto Guzzi Museum. The 32,300-square-foot building is inspired by the visual language of Moto Guzzi motorcycles, and the light-filled exhibition areas echo the details that characterize bikes themselves, the company says. The unique design of the exhibition spaces and the contemporary layout are set to offer visitors a fresh perspective on the brand’s history, evolution, and the social and economic impact it has had on the region. 

Visitors can explore the history of motorcycling by viewing more than 160 restored bikes, including the classic G.P., the OEM’s latest range, and racing bikes that have won 14 world titles in the MotoGP World Championship. 

The new facilities also include 45,200 sq.ft. of outdoor space, with 115-foot trees along a walkway that offers views of the factory in full production. The facility also features a Motoplex store, cafe, areas for workshops and events, and a new auditorium.  The new factory and museum opened Sept. 3, and tickets for touring the facility are available through Moto Guzzi’s ticketing portal.  


Yamaha updates the WR450F, its ‘ultimate enduro machine’

Yamaha recently announced the return of its off-road WR lineup, highlighted by significant updates to the 2027 WR450F engine, chassis, and suspension. 

Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of both fun rides and fast races. 

“The new WR450F has undergone significant changes to refine its power and handling characteristics,” says Dan Rivito, Yamaha Motorsports motorcycle business manager. “The result is a machine that sets the standard for being easy to ride on both fast-flowing trails as well as tight, technical singletrack. Because easy to ride means easy to ride fast.” 

Engine 

Powering the WR450F is a lighter, compact, and high-revving 450cc four-stroke engine that has been tuned for low- to mid-range power to suit off-road riding. Other updates include a revised intake port design and cam timing changes. Moreover, to further improve power delivery — especially when riding flowing third-gear trails — the rear drive sprocket has increased from 50 to 51. 

Chassis 

A new frame design includes a revised front downtube, resulting in an enhanced front-end feel for improved cornering performance. The new frame is matched with a new high-performance KYB rear shock and revised fork settings with more progressive settings to provide better front-end contact, feel, and initial movement comfort. 

Suspension 

The updated shock features a new piston that improves damping force in the lowest-speed range and expands the range of damping adjustments. The shock also has a new hand-operated low-speed compression clicker for simplified trailside adjustments. 

Other updates 

Availability and pricing 

The 2027 WR450F and returning WR250F will be available in dealers in October in Team Yamaha Blue: 

2027 WR450F: $10,499 MSRP 

2027 WR250F: $9,199 MSRP   


Racing legend Dylan Ferrandis announces retirement

Racing legend Dylan Ferrandis announced he will retire from professional racing following the 2026 season, bringing an accomplished Motocross and Supercross career to a close. 

The 2026 season was especially significant for the Troy Lee Designs Red Bull Ducati Factory Racing Team, which made the retirement announcement on Sept. 23. It was its first year competing in Supercross and Pro Motocross. It would also mark the final season of Ferrandis’ professional racing career.  

Ferrandis competed in Supercross and Motocross from 2017 to 2026 and was on the winning French team at the 2014 and 2018 Motocross des Nations. He’s a former 250 Supercross Champion and 450 Motocross Champion, and his accomplishments, professionalism, and experience proved invaluable to Ducati’s first full U.S. premier-class racing campaign. 

“[This] will be my last race as a professional racer, and I will retire from the sport,” says Ferrandis. “I have been riding dirt bikes since I was three years old, all around the world, and this life has been exactly what I wanted. It’s been a great year with the Troy Lee Designs Red Bull Ducati Factory Racing Team, and we will try to finish the season on a high note and enjoy these last few moments of racing.” 

This season, as the team’s lone racer due to injury, Ferrandis secured Ducati’s first top-10 result, followed by its first top-five finish, before delivering the program’s best overall result of the season at Hangtown, where he went 4-6 for fourth overall. The fourth-place overall finish was also his best result of the 2026 season, while his fourth-place Moto 1 finish at Hangtown marked his best individual moto result of the year. 

Ferrandis finished the Supercross championship 11th in points and the Pro Motocross championship seventh, and earned a spot in the SMX Playoffs, as the fourth seed. He has recorded 20 top-10 finishes this year.   


Triumph takes home its first-ever MX2 World Championship 

It didn’t take long before Triumph Motorcycles reached the pinnacle of MX2 racing, after its TF 250-X made a historic first-place finish in the 2026 FIM MX2 Motocross World Championship. 

Just three years after launching the TF 250-X and entering motocross for the first time, rider Guillem Farres took Triumph to victory, with teammate Camden McLellan finishing second. The MX2 class has a rider age restriction of 15 to 23 years old, and can only include two-stroke engines from 100cc up to 125cc, or four-stroke motors from 175cc up to 250cc.  

The Triumph duo of Farres and McLellan achieved 21 moto wins and 26 podium finishes, including eight double podiums and four 1-2 finishes, aboard the Triumph TF 250-X. As a result, the Triumph Factory Racing team has secured Triumph’s place as FIM MX2 Motocross Manufacturers World Champion. 

“To win Triumph’s first FIM World Championship title just three years after entering motocross is a proud and historic moment for everyone involved in the project,” says Nick Bloor, CEO, Triumph Motorcycles 

Championship-winning TF 250-X 

Developed in collaboration with off-road racing legends including Ricky Carmichael and Ivan Cervantes, the TF 250-X delivers 47.3 PS at 13,750 rpm with an ultra-light chassis, offering a power-to-weight ratio that delivers exceptional agility and balance. It features KYB suspension, Brembo brakes, Pro Taper bars, and D.I.D wheels and race-optimised electronics including launch control, traction control, quickshifter, and dual engine maps.