www. PowersportsBusiness. com

Powersports Business • October 2026 • 3

BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17 – 19 in Orlando, Florida.

More than 4,400 participants representing more than 1,200 dealerships from 90 countries attended the threeday event in person and online. In addition to unveiling its 2027 Sea-Doo and Can-Am product lineups, BRP used the event to recognize dealers and distributors for their performance across its global network.

The North American Dealer of the Year awards recognized retailers in Can-Am ATV and SSV, Can-Am 3−Wheel Vehicle, and Sea-Doo PWC and Pontoon categories.

THE 2026 NORTH AMERICAN WINNERS: Can-Am ATV and SSV

• Canada: Half-Way Motors Power Sports, Thunder Bay, Ontario

• U. S.: Lone Star Powersports, Abilene, Texas

Can-Am 3−Wheel Vehicle

• Canada: André Hallé et Fils, Rimouski, Quebec

• U. S.: Brooks Powersports, Grantville, Pennsylvania

Sea-Doo PWC and Pontoon

• Canada: Lake Life Powersports, Lac du Bonnet, Manitoba

• U. S.: Dee’ s Marine, Clinton Township, Michigan

The North American Dealer of the Year awards recognized retailers in Can-Am ATV and SSV, Can-Am 3-Wheel Vehicle, and Sea-Doo PWC and Pontoon categories. Pictured above: PA & A Can- Am National Dealer of the Year, U. S.: SK Northwest from Portland, Oregon.( Photos: BRP)

BRP also introduced a new Dealer of the Year recognition focused specifically on parts, accessories, and apparel( PA & A)

For Can-Am ATV and SSV PA & A, Groupe Contant Repentigny in Repentigny, Quebec, was recognized as the Canadian winner, while SK Northwest in Portland, Oregon, received the U. S. award.

For Sea-Doo PA & A, Bay Marine in Trenton, Ontario, was the Canadian winner, with Mies Outland in Watkins, Minnesota, receiving the U. S. award.

“ We created this award to recognize dealers who deliver outstanding results across Parts, Accessories and Apparel while helping customers get the most out of their ownership experience,” says Michael Long, vice president and general manager, PA & A, Global, BRP.“ I’ d like to congratulate these dealers for their hard work and passion for our brands.”

SK Northwest General Manager Shawn Karambelas said the dealership’ s recognition reflects the importance of PA & A to its customer relationships.

“ We’ re incredibly proud to receive BRP’ s first PA & A Dealer of the Year award,” Karambelas adds.“ For our team, Parts, Accessories and Apparel are an important part of helping customers get the most out of the vehicles they buy.”

4 The world’ s oldest H-D dealer 5 Yamaha sues MOMS 6 U. S.-Canada trade war 8 Sonic’ s Sturgis success 9 NPD deploys AI agents

Among new model announcements at Club BRP was the limited-edition Sea-Doo RXP-X Senna 350, developed in partnership with Senna Brand and powered by the new Rotax ACE 1630 engine producing 350 horsepower. See BRP, Page 5

41 Ski-Doo returns Avalanche Awareness class

42 Polaris releases new military snowmobile