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ATV / UTV
Powersports Business • October 2026 • 27
Massimo to unveil latest UTV at Equip Expo, SEMA
Massimo will showcase its latest UTV, the Warrior 1500, at two major upcoming trade shows— Equip Expo in Louisville, Kentucky, and the recently expanded SEMA show in Las Vegas.
Massimo says the Warrior 1500 represents the company’ s expansion into the higher-displacement UTV category and is built around a new 1,499cc inline four-cylinder platform designed to support increased power, capability, and versatility across a broader range of applications.
Beyond the launch of a single model, Massimo is developing the 1,499cc platform as a scalable product architecture that the company believes can support multiple future vehicles across recreational, commercial, fleet and government markets.
Massimo also says it plans to publicly unveil the Warrior 1500 at this year’ s Equip Exposition, running Oct. 20−23 in Louisville, as well as at the SEMA Show, Nov. 3−6 in Las Vegas.
“ The Warrior 1500 is more than an important new model for Massimo; we also believe that it represents a milestone
in the development of a broader product and engineering platform,” says Massimo CEO Quenton Petersen.
“ Our goal is to build scalable vehicle architectures that allow us to serve more customers, enter additional markets, and bring new products to market more efficiently.”
Massimo is also advancing development of its upcoming Sentinel 1500 HVAC Crew UTV, which is expected to utilize the its 1,499cc platform while targeting customers seeking higher power combined with enclosed-cab comfort, heating and air conditioning.
DEALER TAKEAWAY Research shows customers are gravitating to utility SxS vehicles featuring cabs, HVAC, comfort and versatility, while the sport segment remains under pressure. Massimo believes the combination of higher displacement, durability and platform flexibility can create additional opportunities across its dealer network and other sales channels.
The Warrior 1500 is being developed as a rugged, full-size UTV with an allmetal body and a focus on recreational, commercial and demanding offroad applications.( Photo: Massimo Group)
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