14 • October 2026 • Powersports Business

BRP is launching its own branded retail financing program in the U. S., giving dealers another tool to support sales and customers a financing experience designed specifically around BRP products.

BRP Financial Services officially launched at the end of August and is being developed and administered through a long-standing relationship with fintech company Octane. The program will provide financing for new and used vehicles through BRP’ s U. S. dealer network under the BRP Financial Services name.

The move marks a significant expansion of the companies’ relationship, which dates back 10 years. Octane will provide the technology, underwriting, funding and loanservicing infrastructure behind the program through its Captive-as-a-Service platform. Octane’ s in-house lender, Roadrunner Financial, will originate the loans, while Roadrunner Account Services will handle loan servicing.

For BRP dealers, the new program is intended to provide greater credit flexibility and a more integrated financing process at the point of sale.

“ Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us,” says David Baker, vice president and general manager, Powersports North America at BRP.“ BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships.”

The program is also positioned as a strategic initiative for BRP, rather than simply a new financing option. Benoit Chevrier, BRP vice president, finance and treasurer, said the branded finance operation is expected to improve operational efficiency while allowing the company to capitalize on opportunities within the powersports market.

“ The launch of BRP Financial Services represents an important milestone for our business,” Chevrier adds.“ It aligns with our long-term strategic objectives and positions the Company to capitalize on untapped opportunities within our industry.”

For BRP dealers, the

CAPTIVE-STYLE FINANCING new program is intended Octane’ s Captive-as-a-Service to provide greater credit platform allows BRP to operate a flexibility and a more integrated financing process at the point of sale. out having to build and manage a

branded financing program with-

( File image: BRP) traditional captive finance company from the ground up.

The platform combines technology, underwriting, loan processing and servicing, compliance and capital-markets execution. Octane also provides sales and marketing support designed to maintain a consistent BRP-branded experience throughout the financing and ownership process.

“ This launch is the next evolution of our long-standing relationship with BRP,” says Jason Guss, Octane CEO and co-founder.“ By combining our purpose-built technology platform and strong underwriting and capital markets track record, Captive-as-a-Service allows us to offer even more innovative and tailored solutions for our partners.”

Octane said the program will offer financing for both new and used vehicles, with flexible terms and promotions intended to support customer acquisition, repeat purchases and customer loyalty.

The company said it has surpassed $ 9 billion in aggregate loan originations and has issued more than $ 5 billion in asset-backed securities. Octane also has sold or secured commitments to sell $ 4.9 billion in loans through 13 whole-loan sales and forward-flow agreements.

Octane’ s Captive-as-a-Service platform also has partners in the recreational vehicle, outdoor power equipment and automotive industries.

WHAT IT MEANS FOR DEALERS The launch gives BRP dealers access to a financing program carrying the OEM’ s own branding, potentially creating a more unified customer experience from vehicle selection through financing and ownership.

BRP ORV

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the company’ s focus on growing Can-Am’ s position in the North American ORV market.

For dealers, the second-quarter results point to a two-speed powersports market: strong demand for utility-oriented ORVs and current-model-year products, contrasted with softer PWC demand and continued pressure from tariffs and transportation costs.

BRP’ s response is to increase production where dealers are seeing demand, limit shipments where inventory is becoming a concern, and use new products and financing tools to support retail.