Powersports Business October 2026 | Page 10

10 • October 2026 • Powersports Business

FINANCE www. PowersportsBusiness. com

BRP Q2: ORV demand drives growth as dealer inventory remains healthy

BRP’ s off-road business continued to gain momentum in the second quarter of fiscal 2027, with strong Can-Am retail performance, market-share gains and healthy dealer inventory helping offset softer demand for personal watercraft.
For the quarter ended July 31, BRP reported revenue of $ 2.24 billion( CAD), up 18.5 % from $ 1.89 billion a year earlier. The company said the increase was driven primarily by higher ORV shipments to support retail demand and a favorable side-by-side mix from
new-model introductions. For North American powersports retailers, the more significant figure was retail sales, which increased 1 % overall during the quarter. ORV market-share gains and continued strength in sideby-sides helped offset weaker seasonal-product sales.
CAN-AM CONTINUES TO TAKE ORV SHARE BRP reported particularly strong results in the North American side-by-side and ATV categories. Side-by-side retail sales increased in the mid-single digits during the
DEALER FINANCIAL SNAPSHOT

NORTHWEST-3.7 % Parts Department-2.1 % Service Department-3.4 % Major Units-3.3 % Overall

WEST-8.3 % Parts Department-3.9 % Service Department-9.3 % Major Units-8.5 % Overall

UNITED STATES-5.6 % Parts Department-1 % Service Department-3.3 % Major Units-3.2 % Overall

MIDWEST-2.4 % Parts Department 1.7 % Service Department-0.5 % Major Units-0.3 % Overall

SOUTH-6.1 % Parts Department-1.7 % Service Department-2.3 % Major Units-2.4 % Overall

NORTHEAST-6 % Parts Department 1 % Service Department-3.2 % Major Units-3 % Overall

A UGUST 2026 VS. AUGUST 2025
Dealership sales were down almost across the board in August compared to the same month last year, according to composite data from more than 1,800 U. S. dealers that use Lightspeed DMS. In major unit sales, every region was in the red, with the West dropping the most,-9.3 %, followed by the Northwest and Northeast, down-3.4 % and-3.2 %, respectively. The South was down-2.3 %, and the Midwest dropped half a percentage point. In service, the West was down
-3.9 %, and both the Northwest,-2.1 %, and the South,-1.7 %, had decreases. However, the Midwest, 1.7 %, and the Northeast, 1 %, saw increases for the month. Part sales were down for all fi ve regions, with the West down-8.3 %, and both the South and Northeast down-6 %. The Northwest dropped-3.7 %, followed by the Midwest, down-2.4 %. For combined sales, the Midwest stayed relatively fl at, down just-0.3 %. The West had the biggest drop at-8.5 %. Both the Northeast and Northwest were down around-3 %, and the South decreased-2.4 %.
PARTS SALES Parts revenue was up at 757 dealerships and down at 1,143
SERVICE SALES Service revenue was up at 907 dealerships and down at 965
MAJOR UNIT SALES Major unit revenue was up at 751 dealerships and down at 915
FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data, contact: lightspeeddms. com