www. PowersportsBusiness. com

Powersports Business • October 2025 • 3

Denago Powersports has reached a major milestone, signing its 100th dealer just two years after entering the U. S. market. The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.

“ For Denago to have surpassed 100 dealers in a short amount of time is a testament to the value our vehicles deliver and the experience of our veteran powersports team,” according to Denago General Manager David Garibyan.

The 100th dealership is RideNow Chandler, part of the RideNow Group’ s network of 54 stores nationwide. The 130,000−square-foot Arizona showroom features major OEMs, including BMW, Can- Am, Honda, KTM, Polaris, and Yamaha.

“ It’ s fantastic to have Denago vehicles as an option for our customers,” says Ride-

Left: Denago’ s 100th dealership is RideNow Chandler, part of the RideNow Group’ s network of 54 stores nationwide. Right: Denago’ s current lineup includes seven ATVs and four MX dirt bikes, with two new 4WD ATVs and a redesigned dirt bike platform on the way.( Photos: Denago Powersports)

Windy City Motorcycle Company, the Midwest’ s largest Harley-Davidson dealership group, has been acquired by industry veterans Marc Ingwersen and Jerry Carillo of the Legendary Harley-Davidson Dealer Group. The deal represents one of the most significant Harley-Davidson and powersports transactions in recent years, expanding the group’ s footprint into the Chicagoland market.

Founded in 2000 by Ozzie and Jill Giglio, Windy City grew from a single Harley-Davidson dealership in Villa Park into a multi-brand, multilocation network representing Harley- Davidson, KTM, and Triumph. Over the past 25 years, the company has established a reputation for strong sales, expert service, and community engagement through dealership events and organized rides to destinations such as Sturgis, Daytona, and Route 66.

“[ We ] are grateful to the tens of thousands of riders we’ ve met along the way,” says founder Ozzie Giglio.“ Marc and Jerry share our passion for riding and the community, and we’ re confident they’ ll take the Windy City legacy to the next level.”

Ingwersen and Carillo bring decades of dealership leadership experience, with a track record of customer-focused operations and recognition through Harley-Davidson’ s Bar & Shield and Premiere Service Awards. Their Legendary Harley-Davidson Dealer Group currently includes Buckeye Harley-Davidson( Dayton, OH), CinCity Harley-Davidson( Cincinnati, OH), High Stakes Harley-Davidson( Florence, KY), and Lucky Peach Harley- Davidson( Atlanta, GA).

Ozzie Giglio sells Windy City Motorcycle Company to industry veterans Marc Ingwersen and Jerry Carillo of the Legendary Harley-Davidson Dealer Group.( Photo: Windy City)

“ Windy City is an iconic name in the Midwest with a loyal customer base and a strong team,” says Ingwersen.“ We’ re excited to build on that foundation and expand opportunities for riders in this region.”

The acquisition includes Wild Fire Harley- Davidson, Illinois Harley-Davidson, Woodstock Harley-Davidson, Woodstock KTM & Triumph, Lake Shore Harley-Davidson, Starved Rock Harley-Davidson, and Starved Rock KTM. Current employees are expected to remain in their current positions, with a focus on maintaining continuity of service and community involvement.

For dealers, the move underscores the trend of larger dealer groups expanding their regional presence through acquisition, bringing new resources and strategies to established markets.

Windy City Motorcycle Company: From one store to regional powerhouse

• 2000 – Founded by Ozzie and Jill Giglio

Yamaha Motor University( YMU) recently announced its latest effort to grow the next generation of powersports enthusiasts, creating a series of custom-built circuit boards that replicate the starting systems found on modern Yamaha motorcycles.

Working in collaboration with the Barber Vintage Motorcycle Museum, these interactive electrical systems allow for hands-on exploration and testing of concepts required when diagnosing real-world electrical problems, while

illustrating lessons from the dealer training program, the Yamaha Technical Academy.

Through a combination of school field trips and the Barber Design Camp, the museum’ s education program engages students of all ages with experiential learning opportunities that connect the thrills of motorsports with the world of science, technology, engineering, math, art, and design.

YMU says the electrical system boards are modeled after the YZF-R3 motorcycle’ s

Now Chandler GM Jon Lester.“ Only quality products make it into our showroom, and Denago delivers premium performance without the premium price.”

Denago’ s current lineup includes seven ATVs and four MX dirt bikes, with two new 4WD ATVs and a redesigned dirt bike platform on the way. The company also confirmed it will enter the UTV market in 2026.

Dealers and customers will be able to preview the lineup at upcoming events, including the Big East Powersports Show, Oct. 3−4 in Syracuse, New York, and AIMExpo, held Jan. 7−9, 2026 in Anaheim, California.

with a single Harley-Davidson dealership in Villa Park, Illinois.

• 2000s – 2010s – Expanded into multiple Harley-Davidson locations across Chicagoland.

• 2010s – 2020s – Added KTM and Triumph franchises, evolving into a multibrand, multi-dealership network.

• Community impact – Hosted organized rides to Sturgis, Daytona, Route 66, Bikes & BBQ, and the Great Lakes.

• 2025 – Acquired by Marc Ingwersen and Jerry Carillo’ s Legendary Harley-Davidson Dealer Group, marking a new chapter for the Midwest market.

Legendary Harley-Davidson Dealer Group: Building on community and growth

• Leadership – Founded and led by longtime industry veterans Marc Ingwersen and Jerry Carillo.

• Dealership network – Operates Buckeye Harley-Davidson, CinCity Harley-Davidson, High Stakes Harley-Davidson, and Lucky Peach Harley-Davidson.

• Recognition – Multiple Bar & Shield Awards and Premiere Service Awards for customer care and operational excellence.

• Community focus – Known for largescale dealership events, charity rides, and partnerships that strengthen ties with riders.

• 2025 expansion – The acquisition of Windy City Motorcycle Company dealerships adds seven Midwest locations, establishing a strong presence in the Chicagoland area.

The interactive electrical system is designed to replicate the starting system of a Yamaha YZF-R3 motorcycle.( Photos: Joe Avila / Barber Vintage Motorsports Museum)

starting system, with the hope of providing students a way to learn about electrical circuits using a real-world motorsports application.

The two partners said both are uniquely positioned to blend history with up-to-date OEM learning, engaging with and strengthening the next generation of leaders and visionaries.

4 Dealer buys fourth H-D store 4 MIC rallies against tariffs 5 Pa. dealership closes 5 BRP gives dealer awards 7 FIN expands operations 8 H-D appoints directors

8 Dealer financial snapshot 9 BRP Q2 results 10 SmartBank expands floor plan program 11 Motto Morini accelerates sales

12 EVs: Opportunity or bust?

13 Dealers: Don’ t ignore local SEO 14 Ep. 4: The Turn Around Project 15 Boost morale during tough quarters

16 Yamaha’ s PWC with a walking deck

18 Can-Am ATV is electric 18 Honda updates the Pioneer 700 19 Off-road growth market

20 Deadline extended for PSB Awards nominations

22 Simply Ride voted No. 1 dealer in Minnesota

23 Sonic sales boom at Sturgis 24 Kymco’ s new super touring scooter 25 Industry icon dies at 100 25 Triumph takes on cross-country

26 Solid-state battery demoed on a Ducati

27 Cat unveils EPS-equipped sled at Hay Days

28 All Balls at Hay Days 29 Maxxis expands dealer incentives 30 Hot Products