Powersports Business October 2025 | Page 21

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ACCELERATE

CONFERENCE

ACCELERATE

Thomas – Joe Hill’ s Powersports; Caitlyn Williams – Segway Powersports; Carrie Feinen – Torque Group; Erin Houser – Torque Group; Kelly Allain – American Road Group; Denise Kelley – Sporty Parts; Hope Lewis – Adventure Lifestyle Group; Angela Hierominus – Live Oak Dealer Service; Carrie Fodor – Brunswick Corporation; Fabia Ziegler – LeMans Corporation; Abby Sayo – Broward Motorsports; Amy Tyler – Jet City Harley-Davidson; Erika Domingues – Flemington Powersports; Martine Nuera – DX1; Ali Distel – Turn 14 Distribution; Kensey Edwards – Octane; Cyndi Hollock – Leadbelt Powersports; Brittanie Daigle – GN Gonzales;
Marie Rice – Harley-Davidson of Danbury; Nicole Salem – New England Powersports; Alicia Halvorson – Jay’ s Power Center; Jackie Lewis – Torque Group; Jackie Frenzel – Zero Motorcycles; Melissa Coffey – CATCH Strategy; Susan Medrano – Synchrony Outdoors.
BEST IN CLASS DEALERSHIPS Past winners: Powersports of Greenville – F & I; Moritz Sport & Marine – Pre-Owned & New Unit Sales; Stahlman Powersports – F & I; Broward Motorsports of Miami – Employee Satisfaction; Stubbs Harley-Davidson – Riding Academy; Ken’ s
Sports Green Bay – Customer Satisfaction; Get Dirty Dirt Bikes – Marketing; Harley-Davidson of Carroll – Customer Satisfaction; Ducati Newport Beach – Customer Satisfaction; Young Powersports XL Centerville – Service, New Units, Community Service; Jay’ s Power Center – F & I; Hayward Powersports – Customer Satisfaction Lakes Area Powersports – Customer Satisfaction; Simply Ride – Pre-Owned Units; Sky Powersports Sanford – Service Department.
Nominate today! Deadline: November 28, 2025. Self- and peer-nominations are encouraged. Celebrate the people and teams defining the future of powersports!

Accelerate Conference session to spotlight workplace culture

At the upcoming Powersports Business Accelerate Conference, attendees will have the opportunity to sharpen their leadership skills in a session designed to tackle one of today’ s toughest challenges: employee engagement and retention.
On Wednesday, January 20, industry consultant Matt Heller, founder of Performance Optimist Consulting, will lead a general session titled“ Power Up Your Workplace Culture.”
The interactive session will focus on how dealers and managers can:
• Identify traits of strong workplace cultures that drive performance
• Better connect with staff to uncover what motivates them
• Develop innovative approaches that build loyalty beyond paychecks
Heller promises a fun, upbeat, and handson session, using activities and discussion to
On Wednesday, Jan. 20, industry consultant Matt Heller, founder of Performance Optimist Consulting, will lead a general session at Accelerate titled“ Power Up Your Workplace Culture.”
make concepts stick and help dealers apply them immediately in their stores.
WHO IS MATT HELLER? Matt Heller brings over 20 years of leadership and HR experience, including stints at Canobie Lake Park, Cedar Fair, and Universal Orlando Resort. Since launching Performance Optimist Consulting in 2011, he has delivered keynote addresses, workshops, and executive coaching to leaders across various industries. He’ s also the author of“ The Myth of Employee Burnout” and“ ALL CLEAR! A Practical Guide for First Time Leaders” and co-hosts the“ AttractionPros” leadership podcast.
For dealers facing ongoing staffing and retention challenges, this session offers practical takeaways to strengthen workplace culture and keep top talent engaged.
3 KEY REASONS TO ATTEND:
• Boost retention: Learn culture-driven strategies to keep your best employees in a competitive job market.
• Unlock motivation: Discover what truly drives your team beyond a paycheck, fueling higher performance.
• Accelerate growth: A strong culture isn’ t just beneficial for employees; it also directly supports the leadership and growth goals that define the Accelerate Conference.
ABOUT THE ACCELERATE CONFERENCE
The Powersports Business Accelerate Conference is the industry’ s premier dealer-focused event, designed to help powersports retailers grow, lead, and succeed in today’ s evolving marketplace. Through a mix of general sessions, breakout discussions, and networking opportunities, Accelerate delivers actionable strategies on leadership, operations, sales, marketing, and employee development.