4 • October 2023 • Powersports Business

Freedom Cycle of Concord , New Hampshire , established in 1977 by Rupert Dance , has been acquired by Joel Wheeler . Dance opened the dealership to provide a motorsports destination for the local community , and it has since grown to become a full-service dealership serving central New Hampshire and New England .

After 45 years in business , Dance leaves his legacy to the MOMS dealership group to carry on the dealership ’ s mission of providing the highest degree of product knowledge of motorcycles and snowmobiles to its consumers .

“ I want to personally thank George Chaconas and Courtney Bernhard of Performance Brokerage Services for introducing me and our team at MOMS to acquire Freedom Cycle in Concord , New Hampshire ,” says Joel Wheeler , president of MOMS . “ They were very professional and diligent in helping us buy the multi-line powersports dealership and real estate from long-time retiring owner Rupert Dance . George and Courtney knew Freedom Cycle was a very complimentary and strategic fit for our growing platform of powersports dealerships in New England since 1973 . I look forward to working with George and Courtney again soon .”

MOMS , a leader in New England powersports , has been family-owned and operated since 1973 . The MOMS family has expanded their business across New Hampshire , New York , Massachusetts , Connecticut , and Maine , currently operating 10 locations .

The dealership will remain at its current location at 110 Manchester Street in Concord , New Hampshire . Rupert Dance was represented by Eaton W . Tarbell , III of Tarbell & Brodich , PA located in Concord , New Hampshire . Joel Wheeler was represented by William H . Barry III , Esquire of Barry & Honorow , P . L . L . C . located in Nashua , New Hampshire .

“ I enjoyed getting to know Rupert Dance during the course of the transaction ,” says Bernhard . “ Rupert was very dedicated to his dealership and employees along with his beloved dog Ruby and I know the decision to

exit didn ’ t come lightly .

“ The task to get through the numerous franchise approvals wasn ’ t easy ,” she continues , “ but Rupert along with his General Manager , Andy Galliher , and the team at MOMS made it happen . I would like to thank the team at Morgan Stanley , Paulina Matel and Brad Stanek , as they did a phenomenal job guiding Rupert through the tax planning , which helped ease the transition . I wish much success to Joel Wheeler and his team at MOMS and hope Rupert and his partner Leslie the best as they enjoy retirement .” www . powersportsbusiness . com Editorial and Sales : 763.383.4400 Subscriber Service : 763.383.4492

EDITOR IIN CHIEF : Brendan Baker 763 / 383-4477 ( bbaker @ epgacceleration . com ) ASSOCIATE EDITOR : Madelyn Hubbard 763 / 383-4407 ( mhubbard @ epgacceleration . com )

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RideNow Powersports Chandler has been recognized by BRP as the “ BRP 2023 National Dealer of the Year ” in the U . S . for Can-Am . The distinguished award evaluates dealerships on a myriad of criteria including certification level , market share within the primary market area , retail achievement in comparison to set plans , and growth in Parts , Accessories , and

The RideNow Powersports team and the BRP team celebrate the dealership ’ s recent recognition as the “ BRP 2023 National Dealer of the Year ” for Can-Am . Photo courtesy of RideNow Powersports

Mulholland Harley-Davidson , located in Calabasas , California , has been sold from Rodin Younessi to Bret Irvine .

Younessi , former president of the dealership , grew up professionally racing high-performance vehicles . He started his career as a law school graduate who decided to return to his passion for cars . He began investing in dealerships and currently operates seven Harley-Davidson dealerships .

Following the sale , Younessi commented , “ Another exclusive sell-side deal done with George Chaconas of Performance Brokerage Services . With the help of his partner , Courtney Bernhard , they were successful in the sale of Mulholland Harley-Davison in Calabasas , California . Thank you very much for your professionalism , industry knowledge , perseverance , and tenacity . I have known George for 20 years and have done many dealership transactions with him and would not hesitate to do more as we grow our organization strategically .”

Chaconas explained that when Younessi reached out , he had the perfect buyer in mind . “ Bret was looking for a medium-sized store in California , and I knew he would be excited about Mulholland , an opportunity to own his own Harley-Davidson dealership in Southern California . It was a privilege and an honor to bring these two together and facilitate this transaction . I ’ m very excited to have worked with Bret to help him buy his second Harley- Davidson dealership and to assist Rodin in selling his second Harley-Davidson dealership in the greater Los Angeles area . I wish Bret great

Apparel ( PA & A ). RideNow Powersports Chandler emerged at the pinnacle , demonstrating unparalleled excellence in each category .

“ The recognition is a testament to our relentless dedication to serving our customers with the very best ,” says Lyle Kramper , Sr . VP of National Retail of RideNow Powersports . “ It underscores our team ’ s commitment to ensuring a world-class experience at every touchpoint .”

Amidst this individual recognition , the larger RideNow Powersports group has further reasons to celebrate . Several of its member dealerships have achieved distinct accolades in specific categories :

3WV District Dealers of the Year : RideNow Powersports Austin and RideNow Powersports Ocala .

ATV / SSV District Dealers of the Year : RideNow Powersports Ocala and Ride- Now Powersports Chandler .

Sea-Doo District Dealers of the Year : RideNow Powersports Austin , RideNow Powersports Dallas , and RideNow Powersports Chandler .

BRP , in its congratulatory letter to the dealership , emphasized the significance of the award , stating , “ Being named a National Dealer of the Year is a great accomplishment and is BRP ’ s highest honor for a dealer .” They further extended their gratitude to RideNow Powersports Chandler for embodying the brand ’ s values and delivering unparalleled service .

As RideNow Powersports Chandler revels in this monumental achievement , they remain grounded in their mission of continually enhancing their service offerings and setting new benchmarks in the industry .

Mulholland Harley-Davidson of

Calabasas , California , has been sold from Rodin Younessi to Bret Irvine . Photo courtesy of Mulholland Harley-Davidson

success in his new venture , and I ’ m deeply grateful to have helped facilitate the sale of Mulholland Harley-Davidson .”

The dealership will remain at its current location at 24050 Ventura Boulevard in Calabasas , California .

Rodin Younessi was represented by Keith H . Stolzenberg at Stolzenberg Gelles , Flynn & Arango , LLP , in Coral Gables , Florida . Bret Irvine was represented by Robert A . Bass at Bass Sox Mercer in Tallahassee , Florida .

CEO : Marion Minor SR . VICE PRESIDENT / MARKET DEVELOPMENT : Joanne Juda-Prainito SR . VICE PRESIDENT SALES / GROUP PUBLISHER : David Voll CORPORATE OPERATIONS DIRECTOR : Bernadette Wohlman

DEALER ADVISORY BOARD : Hooksett Kawasaki-Polaris , Jim Whalley ; Hacker ’ s Yamaha & Honda , Rick Hacker ; Honda / Polaris of Lubbock , Morris Baker ; All Action Water Sports , Ray Leps

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