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Powersports Business • October 2023 • 3

2023 marks the last year in Madison for the Parts Unlimited NVP .

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BY BRENDAN BAKER EDITOR IN CHIEF

In August , I was fortunate enough to attend the Parts Unlimited / Drag Specialties North American NVP for the first time , but it was the final time in Madison , Wisconsin . LeMans corp . brought their respective sales teams and dealers back together in Madison for one last hurrah in the college town as the show moves to a new and bigger location next year .

Paul Langley , LeMans Corp . chairman and CEO , declared the 2023 Madison North American NVP " a huge success ," with dealers , reps , and vendors giving him positive feedback throughout the show . It was a full house , according to Langley - maybe too full - so the show will move to the newly renovated convention center in downtown Milwaukee in 2024 .

Don Emde was on hand to sign his book about the legendary Fred Fox .

The NVP , short for National Vendor Presentation , kicked off on Thursday , August 17 , with training for the Parts Unlimited , Drag Specialties , and Parts Canada sales teams . Parts Canada brought their sales team , and some reps from Parts Europe were on hand to participate in training sessions , which extended into Friday .

Saturday and Sunday were for dealers , with several new brands and products being unveiled and ample opportunities to connect with the brand representatives . LeMans made sure that dealers who attended the NVP received discounts and additional incentives to make it worth the trip . And by most accounts , it was a worthwhile event .

Like the spring NVP in Louisville , e-bikes were featured prominently , with new models being rolled out from Intense ( a new cargotype bike ), and another e-bike brand called iGO was introduced to Parts dealers . We stopped by many booths to see what ' s new and introduce ourselves . While it was my first time at the summer NVP , it almost felt like the old V-Twin Show in Cincinnati .

Saturday evening , everyone got together on the rooftop of Monona Terrace for the annual bike show and meet and greet . Following the meet and greet , attendees headed downtown to watch the Boonie Bike Bonanza , an entertaining event that Icon put on .

James Danyluk , president of Parts Canada , said : " The 2023 Madison NVP , in my view , was a complete success . All the Canadian dealers I talked with said it was a fantastic show and well worth coming . It ' s a fitting way to close out the Madison venue .”

Milwaukee will be an excellent backdrop for the next North American NVP . According to show organizers , it will bring more than triple the floor space , allowing for more vendors and larger exhibits . We were told this change of venue will also bring many new twists .

Langley says they ran out of room in Madison , even though the dealers and sales reps all loved the atmosphere of the town and the familiarity of attending year after year . He says the winter show in Louisville , Kentucky ,

The meet and greet on Saturday included a bike show with some unique trophies .

has a much bigger footprint . " We have more vendors and more space there … But Madison was limited . Next year , we move to Milwaukee , where we ' ll have a bigger footprint in the revamped convention center ."

OUT WITH THE OLD In the spring , Langley told dealers in Louisville that getting inventory was a top priority . Those investments included spending on warehouses as well as technology updates . He told attendees the company planned to update its old mainframe computing system to a more modern one to improve operational efficiency . The old system was limited , so it was time for a change .

However , according to Langley , the new system has experienced some glitches and hiccups . Several vendors we spoke with during the expo brought up the issue in our conversations . And Langley also addressed it in our interview .

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