Powersports Business March 2026 | Page 3

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PWC / MARINE
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ELECTRIC
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AFTERMARKET
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NEWS

Powersports Business • March 2026 • 3

Equip Expo introduces two-city rotation for future trade shows

Equip Exposition, the largest outdoor power equipment trade show in the U. S., recently announced plans for a two-city rotation beginning in 2029.
In 2029, the annual show will be held at the Orlando County Convention Center in Orlando, Florida, Oct. 10−12, with additional shows in Orlando in 2031 and 2033. Equip Expo will be in Louisville, Kentucky, this year, as well as in 2028, 2030, and 2032.
According to the Outdoor Power Equipment Institute( OPEI), which owns and manages the show, the two-city rotation will expand global access with direct international air traffic and new venue choices for attendees and exhibitors, while enhancing outdoor demonstration opportunities in Louisville.
“ This rotation gives our exhibitors and attendees the best of both worlds,” says Kris Kiser, president of OPEI.“ Orlando has space for our members to host dealer meetings, provides additional co-location opportunities, and offers expanded venue choice for exhibitor and attendee programming. The rotation also allows us to work with Louisville on enhancing its unique outdoor demo area— the only venue of its kind in the country.”
Since OPEI assumed full management of Equip Exposition in 2022, the show has grown in attendance, exhibit space, and revenue. The 2025 show expanded to 1.2 million square feet and drew nearly 30,000 registered attendees from all 50 states and 52 countries, marking an attendance and net square footage record for the fourth year in a row.
Equip Expo 2026 will be held from Oct. 20−23 in Louisville. Last year, it debuted a newly expanded UTV test track as part of the 30−acre Outdoor Demo Yard. For

NPA expands leadership team, appoints new Pacific Northwest sales manager

National Powersport Auctions( NPA) is strengthening its leadership and sales organization with two key moves aimed at better supporting dealers nationwide, including the appointment of a new territory sales manager in the Pacific Northwest and the promotion of a longtime executive to chief revenue officer.
NPA announced Feb. 6 that industry veteran Randy Mullinix has joined the company as territory sales manager for the Pacific Northwest, covering Alaska, Idaho, Montana, Oregon and Washington. Mullinix will be based out of NPA’ s Portland, Oregon operations and will work directly with dealers to support pre-owned inventory management across all brands.
Mullinix brings more than 40 years of powersports experience to the role, with a background that spans dealership service, parts and sales, as well as manufacturing and business development roles dating back to 2007. His experience includes time as an account manager, regional manager and business development manager, giving him a broad understanding of dealership operations and remarketing challenges.
“ This industry is built on relationships with like-minded people,” Mullinix says.“ I’ m excited to connect with dealers throughout the Pacific Northwest and help support their inventory needs across all brands.”
2026, OPEI and Equip have already initiated conversations with local partners, including Louisville Tourism and Kentucky Venues,
Left to right: As the new chief revenue officer, Ryan Keefe will oversee dealer sales, institutional sales, RV and marine, DirectBuy, marketing and events. Keefe has been with NPA for 16 years. Randy Mullinix brings more than 40 years of powersports experience to the role as territory sales manager for the Pacific Northwest.( Photo: NPA)
Mike Murray, NPA vice president of sales, said Mullinix’ s experience will help dealers maximize the value of NPA’ s remarketing tools.
“ His experience and strategic insight will help dealers better utilize NPA for managing their pre-owned inventory,” Murray says. Dealers can contact Mullinix at rmullinix @ npauctions. com.
In a separate announcement earlier this year, NPA promoted Ryan Keefe to chief revenue officer, expanding his leadership responsibilities across the company’ s sales about further enhancing the show’ s Outdoor Demo Yard experience at the Kentucky Exposition Center.
Equip Expo 2026 will be held from Oct. 20-23 in Louisville, Kentucky and, for the first time, will take place in Orlando, Florida in 2029, 2031 and 2033.( Photo: Equip Expo / Facebook)
and marketing operations. In the newly created role, Keefe oversees dealer sales, institutional sales, RV and marine, Direct- Buy, marketing and events. Keefe has been with NPA for 16 years, beginning as media manager before advancing through marketing leadership roles, most recently serving as vice president of marketing. His tenure has coincided with significant growth in NPA’ s dealer services and brand footprint.
“ Ryan’ s passion for the powersports industry and his ability to drive results make him the ideal leader to take on this role,” says Jim Woodruff, NPA CEO.“ His strategic vision and commitment to our partners and customers have been instrumental to NPA’ s success.”
A lifelong powersports enthusiast from a multi-generational motorcycling family, Keefe said the new role allows him to further support dealers and industry partners.
“ This industry has always been more than a career for me— it’ s a way of life,” Keefe shares.“ I’ m excited to continue working with such a passionate team and to see how NPA continues to contribute to the future of powersports and recreational vehicles.”
The leadership moves underscore NPA’ s continued investment in dealer-focused services and long-term growth as one of the industry’ s leading powersports remarketing platforms.

Content

NEWS

4 Federal bill looks to reclassify motorcycles
5 Turn 14 names new Central regional sales manager 5 AIMExpo draws huge global crowd

FINANCE

7 Dealer financial snapshot 8 Harley-Davidson post Q4, year-end financials 8 Yamaha, Ducati post financial results

OPINION

10 Is AI about to expose powersports retail? 10 Industry podcasts rundown

SOLUTIONS

11 Shake up your parts department 11 The Dealer Lab: How to lead change 12 Dealer Inventory Coverage explained 13 Maximize recruiting efforts

MOTORCYCLE

14 Texas dealers gather for annual conference
15 Indian pays tribute with
‘ 40s-inspired bike 16 Triumph reveals limited café racer 17 Tariffs eliminated on H-D bikes to India

PWC / MARINE

18 CrossWave named Boating magazine’ s BotY

ACCELERATE

19 Women With Spark winners announced

ATV / UTV

22 West Virginia dealer No. 1 in Massimo sales
23 Honda Talon 1000 returns with upgraded tires 24 Polaris expands UTV range 25 Kawasaki rolls out 2026 ORV lineup

ELECTRIC

26 Stark’ s double-digit growth track 26 Zero ends year on sales surge

SNOW

27 Polaris unveils’ 27 snow lineup 27 Ski-Doo announces snowmobile updates

AFTERMARKET

28 NVP Louisville: products that caught our eye
30 Motorcycle tire trends for 2026