Powersports Business March 2026 | Page 26

26 • March 2026 • Powersports Business

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Stark Future reports 200 % January growth, expands R & D push after $ 124M 2025

Stark Future is carrying significant momentum into 2026, reporting more than 200 % year-over-year sales growth in January following a breakout 2025 that saw the company reach € 115 million(~$ 124 million USD) in annual revenue.
The Barcelona-based electric motorcycle manufacturer said January sales tripled compared to the same month last year— a notable result given what it described as softer overall market conditions. Company officials pointed to sustained consumer demand and growing confidence among dealers, suppliers and financial partners as key drivers.
While Stark does not publicly disclose unit sales, its € 115 million in 2025 revenue suggests volume in the range of roughly 9,000 – 10,000 motorcycles for the year, based on estimated blended average retail pricing around € 12,000(~$ 13,000) per unit. The figure positions Stark as one of the few electric motorcycle startups generating meaningful scale— and profitability— in the current market cycle.
CEO and founder Anton Wass said the company is entering a more mature phase operationally.
“ January’ s result of 3X growth YoY reflects healthy demand and the performance we’ ve built into operations,” Wass says.“ In 2026, we’ re focused on controlled growth, operational excellence and long-term platform innovation.”
FROM DISRUPTOR TO CONTENDER Known initially for its high-performance VARG electric motocross platform, Stark
The Barcelona-based electric motorcycle manufacturer said January sales tripled compared to the same month last year— a notable result given what it described as softer overall market conditions.( Photo: Stark Future)
appears intent on broadening its footprint well beyond off-road.
The company has approved a € 36 million(~$ 39 million) capital expenditure program for motorcycle R & D in 2026, with a primary focus on expanding into larger street motorcycle categories. A significant portion of that investment will go toward next-generation high-performance electric powertrains and the test-and-measurement infrastructure required to move from prototype to series production.
Stark says it continues refining its battery cell formats and pack architecture to improve performance, range and cost competitiveness— critical factors as it moves into highervolume segments.
For dealers, that signals a brand preparing to compete more directly in mainstream street categories rather than remaining a niche electric motocross player.
DISCIPLINE AND MARGIN FOCUS Operationally, Stark says it has tightened execution across manufacturing and supply chain operations over the past several months. Recent investments include:
• Line balancing initiatives to improve assembly efficiency
• End-of-line test automation
• App-enabled service diagnostics tools aimed at improving first-fix rates
• Multisourcing strategies for key components to improve supply resilience

Zero caps 2025 with impressive sales surge and dealer expansion

The company also adjusted logistics and sourcing strategies to navigate evolving global trade conditions while maintaining quality and compliance standards. These steps are designed to improve throughput, stabilize delivery timelines and strengthen margins as production volumes increase.
Stark also pointed to recent international racing podium finishes as validation of the performance and reliability of its electric platform under top-level competition conditions— an important brand-building tool as it expands into more traditional street segments.
WHAT IT MEANS For dealers evaluating electric inventory strategy, Stark’ s early 2026 growth and expanded R & D commitment suggest a company aiming for long-term platform development rather than short-term volume grabs.
The combination of triple-digit January growth, nine-figure annual revenue and continued investment in street platforms indicates Stark intends to scale— with increased production capacity and operational discipline— while positioning itself as a serious player in larger global motorcycle categories.
If the company can maintain margin control and supply predictability while expanding into street segments, it could become one of the first electric motorcycle brands to transition from startup disruptor to sustainable manufacturer.
For now, the message to the market is clear: Stark is not slowing down.
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining traction with more accessible electric models— all signals powersports dealers are watching closely as electrification continues to evolve.
The electric motorcycle manufacturer reported an 89 % year-over-year increase in North American retail sales for 2025, along with a 17 % gain across Europe and the rest of the world. Growth was driven by steady demand in core markets and the introduction of Zero’ s newer, more approachable XB and XE models.
Across its full-size motorcycle lineup, Zero said retail sales increased 28 % compared to 2024. The company’ s X Line played an outsized role in that performance, accounting for more than 30 % of total North American sales and 16 % of total sales in EMEA and APAC regions. Designed to lower the barrier to entry for electric motorcycles, the X Line has helped Zero attract new riders while broadening its reach globally.
Dealer expansion was another major contributor to the brand’ s 2025 results. Zero increased its North American dealership count by 40 % during the year, bringing its
total global retail network to more than 250 locations. The company said improving customer access to sales and service remains central to its long-term growth strategy.
Momentum accelerated late in the year, with Zero reporting a 491 % increase in North American retail sales in December 2025 compared to the same month in 2024.
“ 2025 was a defining year for Zero Motorcycles,” Pierre-Martin Bos, the company’ s CEO, shares.“ We expanded our global footprint, grew sales and welcomed more riders into electric mobility than ever before— clear proof that our products and vision continue to resonate worldwide.”
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining traction with more accessible electric models.( Photo: Zero Motorcycles)
Looking ahead, Zero said it will remain focused on disciplined growth in 2026, continued dealer expansion, and increasing access to electric two-wheel transportation as it positions itself for the next phase of sustainable mobility.

Massimo Group debuts fully enclosed, HVAC golf cars at PGA show

Massimo Group continues its 2026 powersports vehicle release with the debut of its second-generation MVR HVAC Pro Series, which the company unveiled at the 2026 PGA Show.
The MVR HVAC Pro Series includes the MVR HVAC Pro, designed for golf course and neighborhood electric vehicle applications, and the MVR HVAC Cargo Max Pro, a utilityfocused model engineered for grounds maintenance and commercial fleet use. Both models feature fully enclosed cabins with integrated heating and air-conditioning systems, reflecting Massimo’ s continued investment in highervalue, all-weather electric vehicle platforms.
The fully enclosed, HVAC golf cars and utility-focused model release comes on the heels of Massimo unveiling a HVACequipped UTV set to hit the market Q1 2026.
“ The second-generation MVR HVAC Pro Series reflects the progress we are making as we expand into more advanced, higher-value electric platforms,” says David Shan, CEO of Massimo Group.“ By addressing weather-related limitations and operational inefficiencies, we believe this product line has the potential to enhance course utilization, fleet productivity, and overall user experience.”
SEASONAL LIMITATIONS Traditional open-air golf carts and utility vehicles are often constrained by extreme heat, cold, rain, and humidity— conditions that can shorten golf seasons, reduce productivity, and limit year-round utilization. The MVR HVAC Pro Series is designed to address these challenges.
Massimo believes that the current global golf cart and electric utility vehicle market provides a meaningful long-term opportunity for differentiated, all-weather electric platforms that address the operational and seasonal limitations of traditional open-air vehicles.
The MVR HVAC Pro is designed for golf course and neighborhood electric vehicle applications, and the MVR HVAC Cargo Max Pro is a utility-focused model made for grounds maintenance and commercial use.( Photo: Massimo)