22 • March 2026 • Powersports Business

Uncharted Adventures has four locations, three in West Virginia, and one in Virginia. The dealership specializes in UTV and ATV sales, and last year was named the No. 1 Massimo dealer in the U. S.

BY CHRIS OFFICER ASSOCIATE EDITOR

Chad Hutchens’ dealership, Uncharted Adventures, was going through its fair share of ups and downs. Selling trailers and campers out of his small West Virginia storefront, Hutchens said a string of struggling sales months had the company preparing to file for bankruptcy.

But instead of folding up shop, Hutchens decided to make some changes. He was exclusively selling trailers and campers, but with sales still slow, he decided to take a gamble that might sound counterintuitive for a struggling business— opening a second location. But the second location would deviate from the trailer and camper business and instead focus on powersports.

He would keep his trailer and camper dealership in operation, and opened a second location inside Mercer Mall in Princeton, West Virginia.

“ I had previous powersports experience working as a general manager for several years, and I thought maybe I needed to get back to my roots,” Hutchens recalls.“ We opened in September 2024 with just a couple of hundred bucks left in the bank and just kind of gambled it all away. But it has really taken off for us.”

Top: From left, Candy Terry, Chad Hutchens, and Derick Eudy from Uncharted Adventures accept their awards at the PSB Honors reception on Jan. 20. Above: Un charted Adventures includes free delivery on any new vehicle purchase.

The 7,000−square-foot space was small, but sales picked up, and almost immediately the dealership started increasing sales, moving around 15 to 20 units a month. By the end of the year, that number grew to 40 units, mostly used ATVs and UTVs. Sales were strong enough to get Unchartered Adventures out of the financial quicksand.

The small operation he launched out of the West Virginia strip mall wasn’ t a big move but Hutchens said it served as a steppingstone to get the business back on its feet, similar to a recovering athlete.

“ You know, these professional [ baseball ] players, when they get hurt, they have to get sent down to Triple-A. I just needed to get my feet wet again, you know, back in the game,” he says.

MID-LEVEL UTV SUCCESS Hutchens has since retired his first dealership location, now uses it as a storage garage, and recently opened his fourth location in Beckley, West Virginia. The dealership still sells trailers and campers, but he says the business has been thriving in ATV and UTV sales. Its current powersports brands include Segway, KYMCO, Aodes, and Moto Morini. But his best-selling OEM has been Massimo and, in 2025, was named the No. 1 Massimo dealer in the U. S, selling more than 200 units last year alone.

“ It was a huge surprise.” Hutchens says.“ It’ s kind of our bread and butter with that price point, which is super hard to beat … But whenever you’ re talking about a machine that you can get out and do what everybody else can do on a Kawasaki or Polaris, but getting it for a lot less— yeah, we’ re doing really well with that.”

The mid-level UTVs have been Uncharted Territories’ bread and butter, Hutchens says, and a major driver of the dealership’ s success. He recalls back in his general manager days, where a $ 40,000 to $ 50,000 UTV was unheard of, and now thinks about how that is kind of the norm.

“ We’ re affordable. I wouldn’ t say cheap, but affordable. It’ s because we don’ t have any of the big OEMs. I think we’ re where the market should always be,” he says.“ But everybody has to have that luxury of heat and air conditioning and roll-down glass windows. It’ s nice, but it’ s not practical for a lot of hard-