The PSB 2025 Women With Spark honorrees were recognized at an awards reception on Jan. 19.

CAROLINE HO SENIOR DIRECTOR OF ENGINEERING, OCTANE

Caroline Ho led key technology improvements in 2024, including the launch of Dealer Portal 2.0 and Prequal Flex, helping dealerships close deals faster, reach more customers, and improve workflow efficiency. Her leadership ensures seamless tech integration and ongoing support for dealers while mentoring junior engineers and driving innovation that strengthens the powersports industry.

CANDY HUNTER OWNER, WOW MOTORCYCLES

Candy Hunter has spent over 30 years building WOW Motorcycles in Marietta, Georgia, into a global hub for motorcycle enthusiasts. From shipping bikes to more than 50 countries to supporting three generations of local riders, Candy has combined entrepreneurial vision with hands-on expertise, cementing her reputation as a longtime trailblazer in powersports.

COLLEEN KLAERS ACCOUNTING, SIMPLY RIDE

In 2024, Colleen Klaers guided Simply Ride

through multiple financial and operational transitions, including system migrations to QuickBooks Online and Lightspeed. Her expertise ensures smooth operations while modeling resilience, accountability, and positivity, making her a steady anchor for the dealership’ s culture and growth.

CHELSEY LADD DIRECTOR OF DEALER SUPPORT, TORQUE GROUP

Chelsey Ladd oversees dealer support operations at Torque Group, implementing programs to improve onboarding, training, and operational efficiency. Her leadership has strengthened dealer networks, streamlined processes, and empowered teams to achieve measurable business results.

DORIS LEE SVP, OUTDOOR MARKETING LEADER, SYNCHRONY

Doris Lee leads Synchrony’ s outdoor marketing initiatives, focusing on expanding brand visibility, fostering customer engagement, and creating innovative campaigns that drive measurable results. Her strategic

Ashley McIntyre, record-setting motorcyclist with Moto El Paso.

approach has strengthened dealer partnerships, increased market share, and elevated the visibility of powersports marketing in an evolving landscape.

JACKIE LEWIS DIRECTOR OF SALES OPERATIONS AND DEALER SUCCESS, TORQUE GROUP

Jackie Lewis provides unparalleled support to dealerships nationwide, sharing her expertise and ensuring dealers achieve operational and financial success. Her long tenure, dedication, and collaborative leadership make her a backbone of the Torque Group and an influential mentor across the industry.

STEPHANIE LUEHMANN ADMINISTRATIVE & EXECUTIVE ASSISTANT, SIMPLY RIDE

Stephanie Luehmann has enhanced

Stephanie Luehmann, administrative and executive assistant at Simply Ride.

operational efficiency at Simply Ride by streamlining executive tasks and fostering cross-team collaboration. Her approachable attitude, proactive support, and leadership through influence make her a rising star with measurable impact on dealership culture and operations.

PAULINA MATEL FINANCIAL ADVISER / VICE PRESIDENT, THE STANEK-HAACK GROUP AT MORGAN STANLEY

Paulina Matel combines financial expertise with strategic insight to guide powersports businesses and individuals in achieving long-term financial goals. Her advisory role strengthens dealer growth strategies, investment planning, and operational sustainability, while her leadership and mentorship inspire confidence in clients and colleagues alike.

Chrystal Banz, business development manager at American Landmaster

Winners and guests celebrated the evening of awards and honors in Disney Springs.

Linda Reinhart, owner and operator of Zdeno Cycle.