16 • March 2026 • Powersports Business

Dorna Sports, which is the exclusive commercial rights holder of MotoGP, announced that the company will officially be known as MotoGP Sports Entertainment Group, reflecting the ongoing growth of the organization, which has served as the exclusive commercial and broadcast rights holder of MotoGP since 1992.

The new company name represents a clear vision for the future of MotoGP, reflecting the evolution of the sport from a premier racing championship into a global sports entertainment platform.

The renaming follows the $ 5 billion acquisition of Dorna Sports by Liberty Media— best known in motorsports for its ownership of Formula 1— in July 2025. The move was made to springboard MotoGP’ s global fan engagement, commercial growth, and crossover exposure between F1 and MotoGP audiences.

“ The company name change is much more than a new identity— it’ s a statement of intent. MotoGP has grown far beyond just a championship; it has become a global entertainment property followed passionately around

the world,” says Carmelo Ezpeleta, CEO of MotoGP Sports Entertainment Group.

The transition aligns with long-term strategic initiatives designed to strengthen MotoGP’ s reach across continents, broaden its appeal to younger and more diverse audiences, and elevate the fan experience on and off the track.

The group will continue to lead the commercial, sporting, and developing fan engagement with MotoGP, Moto2, Moto3, the Road to MotoGP programs, the World Superbike Championship, and the newly created Harley- Davidson Bagger World Cup.

The Benelli Tornado 550 delivers unmistakable sport styling and everyday rideability. Now available at a special introductory price for a limited time.

Triumph Motorcycles has unveiled the Speed Twin 1200 Cafe Racer Edition— a limitedrun model inspired by the original British cafe racers of the 1960s.

Limited to just 800 units worldwide, this exclusive model is based on the Speed Twin 1200 RS, adding clip-on handlebars, deleting the pillion pegs, and featuring a distinctive brown bullet seat with removable cowl, as well as a curated package of styling enhancements.

Each limited-edition motorcycle is supplied with its own certificate of authenticity, ensuring exclusivity.

Accompanying the elegant sports styling is a British racing-inspired color scheme that combines Competition Green and Aluminum Silver paintwork with silver wheels and a color-coded green headlight bowl.

“ The latest Speed Twin 1200 has already struck a chord with riders across Europe and the U. S. who value performance, style, and everyday usability,” says Paul Stroud, chief commercial officer for Triumph.“ The Speed Twin 1200 Cafe Racer Edition will sit at the top of the Speed Twin range, taking inspiration from the British cafe racer scene of the 1960s.”

With a global production of just 800 motorcycles, Triumph says the Cafe Racer Edition should appeal to both collectors and everyday enthusiasts, offering more distinction and exclusivity.

A Bonneville 1200 twin engine powers the Cafe Racer Edition, producing 104 hp at 7,750 rpm with an 8,000−rpm rev limit. The 270−degree firing order, combined with a low-inertia crankshaft, ensures immediate throttle response and power delivery, while strong torque is maintained throughout the rev range, peaking at 83 ft-lbs.

Technology includes Road, Rain, and Sport riding modes, optimized cornering ABS, and traction control. Just like the Speed Twin 1200 RS, the Cafe Racer Edition has shift assist, along with LCD and TFT displays, housed within a circular dial that gives a timeless look.

The Triumph Speed Twin 1200 Café Racer Edition will be available beginning in March, with an MSRP of $ 18,895.