Yamaha Motor Canada and Yamaha Motor Finance Corporation Canada have announced the Yamaha Elite Dealers for 2025 . This year , 43 dealers from across the country have achieved Elite status , with 18 of those dealers recognized for the fourth year in a row .

To achieve Elite status , Yamaha dealers undergo a thorough year-long performance evaluation of all areas of their business , including customer feedback , online presence , showroom , staff , and more . This ensures that Yamaha Elite Dealers provide exceptional experiences to every customer , both online and in-person , from the moment they start their search to when they pick up the keys to their new Yamaha .

THE 2025 YAMAHA ELITE DEALERS ABERFOYLE POWERSPORTS – Puslinch , ON BRACEBRIDGE YAMAHA – Bracebridge , ON CARLETON PLACE MARINE * – Carleton Place , ON DENNIS MOTORS * – Ellerslie , PE DEWILDT MARINE AND POWERSPORTS – Innisfil , ON DUNFORDS POWERSPORTS AND MARINEHAVELOCK – Havelock , ON ÉVASION SPORT * – Laterrière , QC FENELON FALLS MARINA * – Fenelon Falls , ON

G . A . CHECKPOINT – Port Coquitlam , BC GAUTHIER MARINE – Val-d ’ Or , QC GEORGIAN BAY YAMAHA – Victoria Harbour , ON GRÉGOIRE SPORT * – Lourdes-de-Joliette , QC HARRICANA AVENTURES AMOS * – Amos , QC IRWIN SUPPLY ( CORNWALL ) – Cornwall , ON KELLY ’ S CYCLE CENTRE * – Hamilton , ON LIBERTY CC ( The Shack ) – Truro , NS MACLEAN ’ S SPORTS – Fredericton , NB MONTO RENO MARINA – Lefroy , ON MOTOS THIBAULT SHERBROOKE – Sherbrooke , QC MOTOSPORT ST-CÉSAIRE * – St-Césaire , QC MOTOSPORTS ( OF TRENTON ) – Trenton , ON NORTHSIDE MOTORSPORTS – Edson , AB O ’ BRIEN ’ S SALES & SERVICE – L ’ anse au Loup , NL OTTAWA VALLEY YAMAHA MOTORSPORTS & MARINE – Petawawa , ON OUTDOORS ( 1983 ) – Gander , NL P . LABONTÉ & FILS * – Mont-Joli , QC

PARKER MARINE ( COURTENAY )* – Courtenay , BC PERFORMANCE VOYER – St-Raymond , QC PORT BOAT HOUSE * – Port Alberni , BC QUAD EXPERT * – Hammond , ON RIVERSIDE MARINE St . – Albert , AB SCIE ET MARINE FERRON * – Ville-Marie , QC SEAMASTERS SERVICES * – Dartmouth , NS SERPA MOTORSPORTS POWERSPORTS & MARINE – Aurora , ON SOUTHWEST MARINE AND POWERSPORTS – Grand Bend , ON SPORT TARDIF – Vallée Jonction , QC SUDBURY YAMAHA SUPERSTORE – Sudbury , ON TAYLOR ’ S MARINE AND RECREATION – Harbour Grace , NL TERRY ’ S CYCLE * – Weyburn , SK TOMPKINS OUTDOORS * – Emo , ON TRU-NORTH YAMAHA RV & MARINE * – Prince Albert , SK WEST END SPORTS – Beresford , NB WISEMAN ’ S SALES AND SERVICE * – Clarenville , NL

(* Dealers who have earned Elite status for four years in a row )

Yamaha Motor Canada congratulates all 2025 Elite Dealers on their efforts and demonstrated commitment to the customer experience . For more information about the Yamaha Elite Dealer Program , visit the Yamaha Motor Canada website .

BRAND ACCELERATION

CEO : Marion Minor SR . VICE PRESIDENT / MARKET DEVELOPMENT : Joanne Juda-Prainito SR . VICE PRESIDENT SALES / GROUP PUBLISHER : David Voll CORPORATE OPERATIONS DIRECTOR : Bernadette Wohlman

DEALER ADVISORY BOARD : HK Powersports , Jim Whalley ; Family PowerSports , Morris Baker ; All Action Water Sports , Ray Leps

POWERSPORTS BUSINESS ( ISSN # 1522-7944 ) is published monthly . 12 times per year by EPG Brand Acceleration , 7760 France Avenue South , Suite 810 , Bloomington , MN 55435 . The Market Data Book in November is not included in the subscription price . Periodicals postage paid at St . Paul , MN and additional mailing offices .

POSTMASTER : Send address changes to Powersports Business , PO Box 96 , Port Jervis , NY 12771-0096 .

SUBSCRIPTION INFORMATION : Free digital to qualified members of the motorcycle , all-terrain vehicle , snowmobile and personal watercraft industries . Annual print subscription rate is $ 68 per year for U . S residents . All paid subscriptions must be paid in advance and in U . S . funds only .

CUSTOMER SERVICE : Visit www . PowersportsBusiness . com , email customerservice @ epgacceleration . com , call ( 763 ) 383-4492 , fax ( 763 ) 383-4499 or write to Powersports Business , PO Box 96 , Port Jervis , NY 12771 .

The Best Operators Club ( BOC ) recently marked its 37th year in Newport Beach , hosting their 20−Group members a day before the regular tri-annual meeting for a highly anticipated “ Digital Marketing ” seminar . Robert Hintz , BOC ’ s moderator , and Dave Gatti of Canyon Marketing & Media , facilitated the event with a primary focus on enhancing the quantity and quality of prospective customer leads .

Multiple attending dealers , who already utilize Canyon Marketing services , became real-life case studies . The seminar received high ratings , signifying its success and value for the participants .

Following the seminar , BOC kicked off 2025 with its Annual Industry Panel . Brendan Baker , editor-in-chief of Powersports Business ( PSB ), opened the panel discussions with his insights on the upcoming year .

Contributing to the panel were Mike Murray , vice president of sales at National Powersport Auctions , and Ryan Keefe , vice president of marketing . These subject-matter experts provided a fantastic continuum to the group ’ s marketing theme . Joining the panel were Jeff Littlejohn , Dominion Enterprises president , and CJ Pedler , vice president of

See Digital Wave , Page 7

EDITORIAL : All manuscripts , materials , photographs and artwork submitted are at mailer ’ s risk and must include self-addressed envelope with sufficient postage for return . Send editorial materials to EPG Brand Acceleration , 7760 France Avenue South , Suite 810 , Bloomington , MN 55435 , 763 / 383-4400 . No responsibility will be assumed for unsolicited materials . Powersports Business is a registered trademark of EPG Brand Acceleration . © 2025 by EPG Brand Acceleration . All rights reserved . Reproduction in whole or part is prohibited unless expressly authorized by publisher .

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