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Powersports Business • March 2025 • 3

If implemented , the 25 percent tariff imposed ( now paused for 30 days ) on Canadian goods applied by the U . S . administration and counter-tariffs by Canada will significantly impact Canada ’ s motorcycle , ATV , and off-road vehicle market , according to Moto Canada .

The Canadian powersports association says it understands and supports a strong Canadian response . However , if enacted , counter-tariffs on motorcycles and parts will significantly impact the industry .

“ We must do everything we can to support the Canadians who work in this industry ,” says Landon French , president and CEO of Moto Canada . “ Canada ’ s motorcycle and recreational vehicle industry plays a critical role in our economy , employing more than 88,000 people and generating more than $ 17.3 billion in annual economic activity .”

French adds , “ Make no mistake , a tariff war on parts and motorcycles , in particular , would affect Canadian dealerships , hindering their ability to buy , sell , repair and service riders , leading to possible job losses .”

Impacts on dealerships , repair shops and manufacturing facilities would leave many of our friends north of the border without jobs and drive up costs for the 2.2 million Canadians who ride motorcycles , ATVs , SxSs and scooters . On the other hand , American factories could simply ship products to other countries .

Moto Canada says the industry depends on an integrated trade system with the United States , Mexico , and many other countries around the world . Tariffs disrupt this system , leaving Canadian businesses vulnerable and making it more difficult to compete . While U . S . manufacturers may find alternative markets , Canada will face a significant void , with dealerships facing a possible downturn and job losses .

“ We want our community to know we are doing everything we can to make sure political leaders understand the impact of these tariffs . We encourage riders to speak up , be prepared , stay in touch with dealers on upcoming orders , and help everyone understand , from connected business leaders to elected officials , what ’ s at stake for our industry ,” says French .

While President Trump has paused the tariffs for 30 days to come up with solutions , Moto Canada urges both governments to reconsider these measures and prioritize preserving jobs and economic stability on both sides of the border .

Moto Canada members represent over 90 % of the powersports industry in Canada , generating $ 17.3 billion in economic activity and over 88,000 Canadian jobs .

Segway Powersports has named Derek Jordahl vice president of sales and aftersales . With over 22 years of experience , he has held leadership positions at four different OEMs and within finance and insurance organizations that support powersports dealers . His experience encompasses various roles , including sales , dealer development , product line sales management , and , most recently , executive leadership .

Jordahl has joined Segway Powersports with specific goals to develop and expand the organization in three key areas that he believes are essential for enhancing the brand . These areas include the U . S . dealer network , the sales team to support this network and the aftersales team , which plays a critical role in providing exceptional service to Segway Powersports dealers and their customers in the areas of parts , service and technical support .

While he has a wealth of experience , Jordahl will bring an open-minded approach to his new role and try new and innovative strategies to help continue the trajectory of Segway ’ s growth in the U . S . powersports market . A historic brand like Segway represents a huge

Segway Powersports has named Derek Jordahl , with over 22 years of experience in the industry , vice president of sales and aftersales . Photo courtesy of Segway

opportunity to make positive changes and push the industry into the next generation by focusing on new technology , new products and new partnerships . “ I am incredibly excited to have the privilege of leading this experienced , passionate and ultra-talented team of likeminded enthusiasts who all share the same drive to win ,” says Jordahl .

BY DAVE MCMAHON EXECUTIVE DIRECTOR OF NPDA

The Texas Motorcycle Dealers Association Annual Conference at the Lone Star Court hotel in Austin brought with it a celebratory mood thanks to the efforts of the NPDA and its full-time lobbyist at the nearby Capitol , Royce Poinsett .

Poinsett and the TMDA Board of Directors worked with the legislature to increase the maximum documentation of up to $ 200 per contract , supplanting the previous maximum of $ 125 . The new fee was enacted in September 2024 . The passage took years to complete , according to TMDA President Trey Sralla of Eddie Hill ’ s Fun Cycle in Wichita Falls . As a benchmark , the new doc fee would equate to an additional $ 7,500 in revenue per 100 units sold .

“ With the title work that ’ s required by the state , all the paperwork , we wanted to get the doc fee raised to where it ’ s a reasonable price , so that dealers are not losing money on the time they were spending doing the paperwork ,” Sralla says . “ So that was one of our huge wins for 2024 . It took a lot of phone calls and a lot of talking to people , and showing them why this was a good piece of legislation or a good rule change . We worked on it for over two years .”

Dealers who gathered for the conference noted that the passage of the doc fee increase was a testament to all dealers being in lockstep with their support of the TMDA and of their strength in numbers .

With that idea of similar support nationwide , the National Powersports

Dealer Association was formed in 2021 . Texas has more NPDA Dealer Members than any other state .

For those states that don ’ t have their own nonprofit state dealer association already set up , Sralla encourages participation in the NPDA ’ s recently launched State Dealer Council meetings . In fact , Sralla is so supportive of the idea that he has attended the Zoom calls and offered insight and perspective on various NPDA State Dealer Council calls .

“ It ’ s massive for us as dealership owners to have the TMDA ,” Sralla says . “ Our businesses are worth more because they are in the State of Texas than in almost any other state . Let that sink in . That ’ s a serious thing . And it ’ s because of the dealer protections ,

The Lone Star Court Hotel in Austin attracted a crowd to the TMDA Annual Conference . Photos courtesy of Dave McMahon

many of which have been generated through the works of the Texas Motorcycle Dealer Association over the years . The Texas Motorcycle Dealer Association has been existence since the late 1960s and has continuously operated . If you don ’ t have a state organization and you ’ re in the business of owning a powersports dealership , get connected with the NPDA and get one started .”

The long-running annual TMDA event included a heavy turnout by dealership owners who are TMDA and NPDA members . Several NPDA partners also had representation at the conference . Fellow TMDA board executives Wade Hoak , vice president ( Family

See TMDA , Page 6

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