www . PowersportsBusiness . com Powersports Business • March 2025 • 23

ABBY SAYO MAGGIE STEVENS

For another brand , she established renewed brand awareness in the off-road world through strategic relationshipbuilding and race support . “ Her ability to join a company and make an immediate impact to brand and revenue growth is unparalleled ,” her nominator said . Coffey is a “ people person ” who leads with compassion , integrity , and a strong work ethic , inspiring others while being both strategic and hands-on . “ She understands that investing in people and empowering staff is of utmost importance ,” her nominator said . “ She is as innovative as she is resilient .”

SUSAN MEDRANO | SVP , GM – SYNCHRONY OUTDOORS | SYNCHRONY

Susan Medrano believes in the power of communications and regularly leads conversations that bring actionable results to the company . Focused on innovation , in 2023 , she introduced new digital transformations for the company ’ s customers . Through her partner-focused mindset , she is always looking forward and searching for new ways to support partners . Medrano ’ s leadership traits create a great work

environment . She genuinely cares for her team and her clients and wants them to succeed . Strong relationships are one of her top priorities . Another is availability . She is always available and when it comes to her team , she is inclusive , supportive , and direct . She drives accountability and develops her team while ensuring they feel supported . Susan is deeply passionate about fostering women ’ s leadership and actively participates in the company ’ s Women ’ s Network .

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