22 • March 2025 • Powersports Business www . PowersportsBusiness . com
WOMEN WITH SPARK
ALI DISTAL MARTINE NUERA
Her humility combined with her relentless drive makes her a role model wherever she goes . “ Jackie ’ s positive , go-getter attitude creates a collaborative work environment that fosters creativity and growth ,” her nominator said .
JACKIE FRENZEL | DIRECTOR OF SALES OPERATION & DEALER COMPLIANCE | ZERO MOTORCYCLES
Jackie Frenzel has aligned Sales Operations , Sales , and Manufacturing , resulting in streamlined processes and improved efficiency . She has been instrumental in implementing key business systems , benefiting both internal and external customers .
With 17 years of experience in the powersports industry , Jackie brings deep expertise in network development and sales operations . Her analytical skills allow her to anticipate market trends , while her innovative thinking and collaborative approach foster a culture of cooperation .
Jackie demonstrates strong leadership through effective
communication , mentorship as a leader of the “ Women of Zero ” initiative , and her problem-solving abilities . She is committed to expanding the company into new markets .
MELISSA COFFEY | FOUNDER | CATCH STRATEGY Melissa Coffey launched her business a year ago and has made significant impacts on the companies she has worked with . Her team ’ s work in the EV space has resulted in a 20 % YTD revenue increase , including new accounts with select powersports dealers .
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