JESSICA SHINE Owner , Brands that Shine Jessica started her business in 2017 after years of working on the dealer side of things , then for a manufacturer . She worked three jobs while launching her marketing agency and , persistent and determined after a lifealtering motorcycle accident , she was able to focus solely on the company in mid−2018 . Her business is now recognized as one of the most dealer focused brand building agencies

Maria Tornatore

in the industry , according to her nominator . She continues to build on the momentum that she has gained .

JESSICA SMITH Desk Assistant , Sound Harley Davidson Jessica is an experienced desk assistant who contributed significantly to a prominent PNW dealership , nationally ranked in the top 10 for Harley-Davidson sales for three consecutive years . She has nearly a decade

of experience in the motorsports industry and has held diverse roles in apparel , licensing and marketing .

Jessica is recognized for her organizational skills and speed in constructing deals at the sales desk . As the dealership ’ s first sales desk assistant , she has streamlined processes for fit specialists and sales managers , increasing overall efficiency .

Beyond her desk duties , Jessica is known for her customer-centric approach , readily assisting with greetings and paperwork . Formerly an event coordinator and Motorclothes associate , Jessica now oversees the sales desk and floor , earning the title of the “ mom of the sales crew .” Colleagues praise her as an invaluable asset to the sales department and the dealership .

MARGARET STEVENS Parts Manager , ARS Powersports Margaret has overseen major improvements in the parts department such as establishing an Amazon storefront and initiating a wholesale program . These initiatives have led to a 20 percent year-over-year profit increase . Under her leadership , the dealership has maintained a customer retention rate of over 38 percent for over four years . Margaret has worked at two different dealerships and has over eight years of valuable industry expertise .

MARIA TORNATORE Project Manager , Yamaha Marine Group Maria played a pivotal role in the launch of the brand ’ s new innovation center and has also helped cultivate its employee culture . She has created a vibrant and exciting new work environment for the company ’ s development team .

Margaret Stevens

Maria is positive , and her enthusiasm rubs off on everyone she works with . She is driven by a strong determination to succeed , and she actively fosters a culture that embraces new ideas and thinking outside of the box . She brings creativity into all aspects of her work .

Maria is a strong leader who excels at coordinating . She demonstrated her capabilities during an open house event , orchestrating various crucial elements for the event with many different people . Maria is young and has many creative and innovative ideas , which she brings to action . She is a role model for women in the industry and a vital contributor to her team .

AMY TYLER Fit Specialist , Sound Harley-Davidson Amy started at the dealership in February of 2023 and has since sold over 70 motorcycles . She is a top five performer every month for all five of the dealer group ’ s locations . Her CXI is always at 100 percent , and she has earned many five-star reviews .

She has helped build a strong team , she knows products well and is an excellent teacher of the sales process . She is a mentor and leads by example . She brings personality and a high energy into the dealership and is described as a bright light who keeps others motivated .

Amy has completed all required HDU training and is master certified through Harley-Davidson in motorcycle sales , A & L sales , parts sales and service sales . She works hard to reach her monthly goals .

Her dedication is shown by the commitment of her customers who travel a great distance to work with her . She strives to consistently improve her skills , gain knowledge , and learn the history of Harley-Davidson .