meeting customers ’ wants and needs while maintaining profit margins and growing the business . In 2022 , the total F & I gross revenue increased by 11.3 percent year over year and the profit per motorcycle rose by an impressive 32.6 percent compared to 2021 .

Erica is active in her community and knows most customers by their first name . She is conscious of the market , interest rates and motorcycle profit margins . She has a knack for finding the perfect motorcycle for each customer , especially when credit challenged .

With over 18 years in the industry , her fairness , honesty and genuine care for her employees shines through . She encourages them to step outside of their comfort zone and acknowledges their achievements . She stays as long as a customer is in the store and assists when needed . She builds lasting connections with customers and is described as a true asset to the dealership who adds a spark to each day and is a joy to work with .

DIANA ORDOÑEZ Sales Operations Manager , Octane Lending , Inc . In 2022 , Diana grew organizations in her territory by 76 percent year-over-year , despite the challenging national lending landscape during the onset of Covid−19 . Her efforts resulted in the company ’ s growth in originations and expanded market share in her territory without resorting to paying any reserve , according to her nominator .

Diana builds trust with dealers and adapts her role within the dealership from a sales-centric to a consultative approach . This flexibility allows her to effectively educate dealers on profit maximization and manage various relationship aspects , including AMR collection , buy-backs and fraud prevention .

Taking a leadership role in 2022 , Diana collaborated with the company ’ s operations and servicing teams to enable the sales team to gain visibility and effectively manage dealership-facing operational tasks , particularly in AMR collection and titling .

Leveraging her process management skills , Diana successfully worked with other regional sales managers to expand their roles to include portfolio management activities . Since joining the company in 2017 , Diana

has consistently grown her territory by more than 1.5 times each year , apart from 2020 . Diana works impressively with independent dealers and is directly responsible for growth in three of the company ’ s top 10 independent dealerships .

JODY PEREWITZ General Manager , Perewitz Cycle Fabrication Jody has made a significant impact through her involvement in the All Kids Bike program . Her efforts have resulted in six elementary schools receiving bikes , fostering a love for two-wheelers among kindergartners and creating new riders . Jody runs a custom shop alongside her father . She was raised in the motorcycle world and has given her riding life her own polish and character .

Jody ’ s positive and enthusiastic approach to motorcycling shines . She has ridden in notable events such as Sons of Speed , the Kyle Petty Ride and various Cannonballs . She is an ambassador for motorcycling and serves as a stellar role model for women riders and is highly visible within the enthusiast community . During the pandemic , she and her dad launched the weekly show “ Chopper History ,” showcasing the stories of riders , builders and creators . Jody ’ s genuine love for the motorcycle industry is apparent in every endeavor she does .

STACEY PRAY Senior Director of Business Development , Consumer , Octane Lending , Inc . Stacey ’ s impactful leadership at the company has contributed to the success and growth of its soft pull prequalification tools . Under her guidance , the company had a 150 percent increase in application volume from Q1 2022 to Q1 2023 , accompanied by rising dealer retention rates . Stacey played a key role in launching the company ’ s ecommerce tools , overseeing digital marketing , strategy , operations and process enhancements . Her dedication to customer needs and continuous improvement led to a doubling of the average closing ratio for one soft pull tool , from 32 percent to 72 percent .

Stacey ’ s leadership style , characterized by care for her team , market understanding

Diana Ordoñez

Stacey Pray

and humility , sets her apart from others . She fosters an open-minded and solutionoriented approach , always available to listen to and support her team ’ s growth . With a background in powersports , RV dealerships and owning an auto dealership , coupled with over 15 years in dealer software , Stacey brings a unique blend of industry understanding and technological expertise to drive innovation in product delivery .

KELSEY RUNGE Senior Designer , KLIM Kelsey serves as the company ’ s dedicated female motorcycle designer focused on creating gear tailored for women . She introduced the industry ’ s first women ’ s adventure jacket and addresses unique challenges in women ’ s riding gear with her innovative designs . She actively contributes to expanding women ridership by teaching other females how to ride .

Her impact extends both inside and outside the company , where she ’ s a role model known for her leadership , energetic spirit and forwardthinking passion for perfection . She actively seeks global feedback about her designs .

She volunteers as one of the company ’ s ambassadors for Polaris ’ Women Leaders in

Abby Sayo

Powersports group . In 2018 , Women ADV Riders hailed her as “ KLIM ’ s secret weapon .” Recently , she organized a female-specific motorcycle training course for the company ’ s female employees during the 17th annual International Female Ride Day , highlighting her commitment to empowering women in the powersports industry .

ABBY SAYO Finance Manager , Broward Motorsports Abby has made significant contributions to the finance department and has an unparalleled level of hospitality . Her nominator praised her for consistently guiding visitors to their intended department , avoiding the conventional methods of pointing or paging .

As the sole female finance manager on the team , Abby aspires to support and mentor other women within the corporation . Her nominator shares that she is a single mother to a teenage son and made a bold move from California to Florida solely relying on faith and ability . Despite facing challenges , Abby remains steadfast in her ambition to move up the ranks at Broward Motorsports , showcasing resilience and determination in her professional journey .