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Powersports Business • June 2024 • 7
Parts Unlimited names newest South Central sales reps
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Parts Unlimited has announced the addition of Joby Windmiller and Anthony Romero to its South Central sales representative team . Windmiller will cover Missouri and Arkansas , and Romero will cover Northeastern Texas .
Windmiller joins Parts Unlimited with several years of powersports industry experience , including sales and marketing at the distributor level . He started riding at a young age and has competed in Motocross , Hare Scrambles and Road Racing . He currently
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enjoys MX track days , woods riding and dual sport adventures , and is a Charter Life Member of the AMA . In his spare time , Windmiller enjoys camping , mountain bike riding and spending time with family .
Romero also joins Parts Unlimited with powersports industry experience in sales and marketing at the distributor level . His riding experience includes dirt bikes , watercraft and Harley Davidson motorcycles . Outside of powersports , Anthony enjoys bass fishing .
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JOBY WINDMILLER |
ANTHONY ROMERO |
Rollick expands into the commercial / industrial industry
Working together , protecting more
Rollick , a provider of marketing technology solutions for the powersports , RV and marine industries , has announced its expansion into the commercial / industrial industry . The move comes after five brands in these sectors ( Fontaine Trailer , Giant , Kioti , MAXX-D and Yanmar Compact Equipment and ASV ) implemented the company ’ s flagship product , Aimbase , in 2023 to enhance their lead management , marketing automation and customer experience measurement capabilities . These brands join Toyota Material Handling as the first batch of commercial / industrial companies in Rollick ’ s client portfolio .
Coinciding with the move , Rollick has announced the addition of Kevin Sabourin as head of sales , Commercial / Industrial . With over 30 years of sales experience across various sectors including construction products , golf , grounds , landscape , rental , bio-waste , recycling and equipment fleet management , Sabourin ’ s industry acumen and experience give the company a deep relationship and knowledge base to build from .
Since its founding in 2017 , Rollick has established itself as a trusted partner for 140 manufacturers , over 3,000 dealers and some of the leading finance and insurance providers . Amidst this success , Rollick began to see increasing commercial and industrial sector companies interested in utilizing its services . While Aimbase and its ancillary product offerings meet the industry ’ s needs , the company is committed to making further investments in its product suite to attract more customers in these areas . The targeted verticals include outdoor power equipment , concrete and construction , general rental , industrial , home construction , HVAC and more .
“ With Rollick ’ s proven track record in delivering seamless customer experiences and driving business success , the synergy between Kevin ’ s expertise and our capabilities promises a compelling value proposition for commercial and industrial stakeholders ,” says Jeff Coffman , SVP of Enterprise Solutions at Rollick . “ Kevin ’ s proficiency in navigating complex sales landscapes and deploying SaaS solutions underscores his capability to drive growth and help Rollick capture these new markets effectively . We are very excited to have him on board .”
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