Powersports Business July 2026 | Page 6

6 • July 2026 • Powersports Business

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Two Virginia Harley-Davidson dealerships consolidate

Two Northern Virginia Harley-Davidson dealerships have consolidated and now operate under the name Patriot Harley-Davidson( Photo: PBS)
Performance Brokerage Services announced a strategic consolidation of two Northern Virginia Harley-Davidson dealerships, bringing Bull Run Harley-Davidson in Manassas and Patriot Harley-Davidson in Fairfax under a unified operation led by PVM Enterprises.
As part of the transition, Bull Run Harley-Davidson’ s operations will be integrated into Patriot Harley-Davidson, creating a larger regional footprint and strengthening service for Harley-Davidson riders throughout Northern Virginia.
According to Performance Brokerage Services, the move represents a planned market consolidation designed to combine the strengths of two established dealerships while enhancing operational efficiencies and customer reach.
Lindsay Automotive Group, the previous owners, has been family-owned and operated since 1963. Bull Run Harley-Davidson was established in 2017 following Lindsay’ s acquisition of Whitt’ s Harley-Davidson and has served the Manassas market for nearly a decade.
“ The timing could not have been better,” says Lindsay Automotive Group CFO John Smallwood.“ We engaged George and his team at Performance Brokerage Services to help facilitate this transition with Paul Veracka of Patriot Harley-Davidson, knowing this would be an ideal strategic opportunity to strengthen Harley-Davidson’ s presence in the region and better serve customers across the market.”
Paul Veracka, owner of PVM Enterprises, was introduced to the motorcycle industry at age 4 when his father opened the family’ s first dealership in the late 1970s. After formally joining the family business in 2008, he assumed a leadership role and has since expanded PVM Enterprises into one of the largest Harley-Davidson dealer groups on the East Coast.
The consolidation brings together two respected dealership operations. It reflects the ongoing evolution of the powersports retail landscape, where larger regional groups continue to seek efficiencies, expanded customer reach, and enhanced market presence through strategic integration.
Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 450 dealerships, making it the highest volume dealership brokerage firm in North America. Senior Partner George Chaconas and Partner Juan Pardo of the Harley-Davidson & Powersports Division for PBS were the exclusive sell-side advisers for the transaction.

Bradshaw, Ferracci headline AMA Motorcycle Hall of Fame Class of 2026

The AMA Motorcycle Hall of Fame will welcome six influential figures from across the powersports industry this fall, recognizing careers that have shaped racing, engineering, advocacy and motorcycle culture.
The American Motorcyclist Association announced June 16 that Russell Bobbitt, Damon Bradshaw, Eraldo Ferracci, Jake Johnson, Gary Sellers and Dale Walker have been selected for induction into the Motorcycle Hall of Fame Class of 2026.
The inductees will be formally honored Sept. 10 during the AMA Motorcycle Hall of Fame Induction Ceremony in Pickerington, Ohio.
“ Induction into the AMA Motorcycle Hall of Fame is among the highest honors our sport can bestow,” AMA President and CEO Rob Dingman remarks.“ Through their achievements, their passion and their lasting contributions to our community, they have moved motorcycling forward for every rider who follows.”
The Class of 2026 represents a crosssection of the industry, from championshipwinning racers to innovators and advocates who have left lasting marks on the sport.
Off-road standout Russell Bobbitt earned five AMA National Enduro championships with KTM and became one of the most
The American Motorcyclist Association recently announced that Russell Bobbitt, Damon Bradshaw, Eraldo Ferracci, Jake Johnson, Gary Sellers and Dale Walker have been selected for induction into the Motorcycle Hall of Fame Class of 2026.( Photo: AMA Motorcycle Hall of Fame)
accomplished enduro racers of his generation. Motocross legend Damon Bradshaw, known as“ The Beast from the East,” collected 19 premier-class AMA Supercross victories and remains one of the sport’ s most recognizable figures.
Road racing pioneer Eraldo Ferracci helped transform Ducati’ s racing fortunes in the United States through his Fast by Ferracci performance business and factory-supported racing efforts, contributing to multiple AMA and World Superbike championships.
On the dirt track side, Jake Johnson captured back-to-back AMA Grand National Championships in 2010 and 2011 while amassing 20 career Grand National victories across every major dirt-track discipline.
The Hall of Fame also recognized industry contributions beyond racing. Ohio motorcycle advocate Gary Sellers was selected for his decades of work in rider education and motorcycle rights, including helping establish ABATE of Ohio and developing rider training programs credited with improving safety for thousands of motorcyclists.
Joining him is drag-racing champion and engineering innovator Dale Walker, whose Holeshot Performance products and tuning systems helped advance motorcycle performance while making technical upgrades more accessible to riders and racers.
The six inductees emerged from a weekslong voting process that drew thousands of ballots from across the motorcycling community. Candidates were considered across nine categories, including racing disciplines, industry contributions, design and engineering, leadership and advocacy.
The induction ceremony will take place at The Event Center at Violet Woods, followed by a reception at the AMA Motorcycle Hall of Fame Museum.
For dealers, manufacturers and enthusiasts alike, the Class of 2026 reflects the broad impact individuals can have on motorcycling— whether through racing success, technical innovation, rider advocacy or industry leadership.

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the global trade environment as factors that created new opportunities to invest in domestic manufacturing. The company said the decision has been in development for months and aligns with Starrs’ vision of leaning further into Harley-Davidson’ s American-made identity.
The Revolution Max engine platform represents one of Harley-Davidson’ s most significant modern product developments, powering the company’ s entry into the adventure-touring segment with the Pan America as well as its latest generation of Sportster and Nightster models.
Bill Davidson, vice president, special adviser to the CEO and global brand ambassador, said the move reinforces the company’ s long-standing commitment to American manufacturing.
“ My family has spent generations working in this company, and I’ ve seen firsthand the pride, craftsmanship and hard work that go into building Harley-Davidson motorcycles in America,” Davidson says.“ Bringing this work back home is another important step in getting back to the bricks, investing in American manufacturing and building on the values that have made Harley-Davidson one of the most iconic brands in the world.”
The announcement comes as Harley-
Davidson continues to reshape its business under the Back to the Bricks strategy, which emphasizes operational discipline, dealer support, product excellence and the company’ s historic manufacturing roots.
With more than 500 U. S. dealerships, Harley-Davidson says the production move underscores its commitment to American workers, dealers and riders while reinforcing the brand’ s identity as a U. S.-built motorcycle manufacturer.