Powersports Business July 2026 | Page 29

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AFTERMARKET

Powersports Business • July 2026 • 29

S & S Cycle continues support for legacy Harley- Davidson engines dating back to 1936

S & S Cycle says it remains committed to supporting Harley-Davidson owners with replacement and performance parts for engine platforms dating back nearly 90 years.
The Viola, Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley- Davidson models, noting that its current print catalog includes parts coverage for every H-D engine family from 1936 through 2026.
According to the company, the latest S & S Cycle catalog spans a whopping 590 pages and includes replacement and performance components ranging from oil pumps and rocker arms to pistons, cams, cylinders and flywheel assemblies. The catalog also includes products for newer Milwaukee- Eight engine applications.
“ There has been a lot of talk within the industry of struggles to find replacement and hop-up parts for older Harley-Davidson models,” the company said in a statement on May 26.“ S & S Cycle has been continuously supporting the vintage world since opening our doors in 1958.”
S & S says its engineering team continues to develop products for new Harley-Davidson engine platforms while maintaining support for older motorcycles that remain popular among enthusiasts and custom builders.
Howard Kelly, vice president of marketing for S & S Cycle, said printed catalogs continue to resonate with dealers and consumers despite the industry’ s increasing shift toward digital tools.
“ While much of the world is going digital, we know our dealers and our end-user customers like a printed catalog, so we created one— again,” Kelly adds.“ Whether at consumer or dealer shows, when people see a catalog on our display table, they pick it up and ask if they can have it.”
Kelly noted that customers often share stories about older S & S catalogs they have collected over the years, making the release of a new version especially meaningful for the company.
S & S Cycle catalogs are available for purchase through the company’ s website, while dealers can also order copies through their S & S sales representatives.
The latest S & S Cycle print catalog spans a whopping 590 pages and includes replacement and performance components ranging from oil pumps and rocker arms to pistons, cams, cylinders and flywheel assemblies.( Photo: S & S Cycle)

All Balls Racing returns as sponsor for Vintage Motorcycle Days

Aftermarket powersports brand All Balls Racing announced its return as a major sponsor of AMA Vintage Motorcycle Days, backing both the swap meet and racing programs at the three-day event July 24−26 at Mid-Ohio Sports Car Course in Lexington, Ohio.
As the 2026 Swap Meet and Racing sponsor, All Balls Racing extends a growing partnership with the AMA, reinforcing its commitment to the vintage motorcycling community.
“ All Balls Racing understands what makes AMA Vintage Motorcycle Days special— it’ s a celebration of the bikes, the culture and the community,” says AMA Business Development Manager Michael Kula.“ Having them sponsor both the swap meet and racing programs means their support touches the heart of what brings people to motorcycling’ s biggest vintage event every year.”
This year VMD eventgoers can take part in the Mohawk Crawl by visiting all three All Balls Racing booths and scanning the QR codes to be entered into the Your Ride, Your Parts giveaway.
The All Balls Racing-sponsored VMD Swap Meet is the largest vintage motorcycle swap meet in North America. The event includes three days of vendors selling retro motorcycles, parts, and memorabilia.
“ We love attending this event and getting to interact with our riding community first-
As the 2026 Swap Meet and Racing sponsor, All Balls Racing extends a growing partnership with the AMA, reinforcing its commitment to the vintage motorcycling community.
hand, and we look forward to heading back out to Mid-Ohio to support the swap meet and racing programs during VMD,” says Matt Wilson, marketing manager, All Balls Racing.
All Balls Racing will also sponsor the Bagger Racing League Suburban Harley- Davidson Race Team, comprised of sponsored riders Joey Robinson, Brendan Foley, and Jake Masters.

Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership

Turn 14 Distribution recently announced that it has added Elektric Offroad Designs to its growing powersports product portfolio, giving dealers access to a broader selection of aftermarket protection, storage, and utility accessories for the SxS market.
Elektric Offroad Designs manufactures a range of UTV accessories designed for vehicle protection and cargo management, including bumpers, rock sliders, bed storage systems, tire carriers, roof racks, doors and grilles. Many of the products incorporate mounting points for lights, winches, recovery equipment and other trail-focused accessories.
EOD’ s catalog covers several of the industry’ s highest-volume platforms, including models from Polaris, Can-Am and Kawasaki. Turn 14 noted that EOD develops new applications alongside OEM vehicle launches, allowing dealers to quickly support customers purchasing the latest-generation side-by-side.
Elektric Offroad Designs manufactures a range of UTV accessories designed for vehicle protection and cargo management, including bumpers, rock sliders, bed storage systems, tire carriers, roof racks, doors and grilles.
“ Elektric Offroad Designs brings strong coverage across modern UTV platforms and a focused approach to product development,” says Mike Malloy, head of business development and industry relations at Turn 14 Distribution.“ This partnership expands product availability for our authorized dealers across multiple OEM applications.”
The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers seek to personalize vehicles for recreation, utility and overlanding. Demand for bolt-on accessories that enhance protection, storage capacity and vehicle capability remains strong across the UTV segment.
Brian Patrias, director of product management at Turn 14 Distribution, said the partnership gives dealers another option in a category that continues to see consistent consumer interest.
“ Adding Elektric Offroad Designs to our line card gives our dealer network another focused option in the UTV accessory category,” Patrias adds.“ The brand’ s protection, storage and accessory-mounting products support dealers serving popular Polaris, Can- Am and Kawasaki SxS platforms.”
Turn 14 has steadily expanded its powersports offerings in recent years as it builds out its dealer inventory.