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Powersports Business • July 2026 • 21

Segway pushes limits of off-road performance with new Super Villain

The Segway Super Villain SX20T has 235 hp and a 2.0T GDi 4-stroke DOHC turbocharged engine. retails for $ 33,999.99 and is available in White / Red and Black / Black colorways.( Photo: Segway Powersports)
Segway Powersports is stepping inside the ring of high-performance sport side-by-sides with the all-new Segway Super Villain SX20T.
Powered by a 2.0T GDi four-stroke DOHC inline four-cylinder turbocharged engine, the Super Villain is engineered to push the limits of off-road performance and capability, and Segway says it looks to redefine rider expectations from a highperformance off-road vehicle.
A rigid chassis, advanced drivetrain, and long-travel suspension help turn raw performance into smooth, controlled momentum across challenging terrain. Inside the cockpit, the technology and refined comfort features ensure riders can experience highperformance off-road adventure.
“ This vehicle represents a major milestone for the brand, and we’ re proud to finally begin delivering units to our dealer network so customers can experience the Super Villain firsthand,” says JJ Pecsok, national sales director, Segway Powersports.
The Super Villain features the Smart Moving App and a 10.4−inch smart touchscreen that delivers an intuitive, connected driving experience. This advanced interface lets you access AirLock functionality, real-time vehicle data, safety alerts, and personalized driver settings.
“ An incredible amount of time and energy has gone into refining this product— testing its limits, proving its performance in realworld desert racing, and building the visibility

Yamaha Motorsports earns 3 Hermes Creative Awards for website, digital tools around it through compelling content and storytelling,” says Gabriel Cruz, marketing director, Segway Powersports.

Segway Super Villain SX20T retails for $ 33,999.99 and is available in White / Red and Black / Black colorways through authorized Segway Powersports dealers in the U. S.
Yamaha Motorsports has earned three Hermes Creative Awards, including two Platinum honors, recognizing the company’ s consumer website and interactive digital shopping tools. The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications, design and emerging media. Yamaha Motor received:
• A Platinum Award for YamahaMotorsports. com
• A Platinum Award for its Augmented Reality Product Viewer
• A Gold Award for its 3D Product Configurator“ The Yamaha marketing department is excited to receive three of the highest Hermes Creative Awards for their hard work and creativity, but the real reward comes from knowing we’ ve set the standard in powersports and provided a compelling, engaging, and attractive experience for current and future Yamaha customers,” says Steve Nessl, motorsports marketing director for Yamaha.
According to Yamaha, the redesigned consumer website was developed internally
by the company’ s marketing team with a focus on a mobile-first experience, interactive features and integrated dealership tools.
The company said the website includes a live inventory marketplace that allows consumers to research models, search local dealer inventory and reserve units online.
Yamaha also highlighted its 3D Product Configurator, which enables customers to view units in multiple color options and build accessory packages using real-time rendering technology. The system includes smart-fitment functionality designed to
Left: Yamaha Motorsports earned three Hermes Creative Awards, including two Platinum honors, for its consumer website and interactive digital shopping tools.( Photo: Yamaha Motor Corp, USA) Right: The Hermes Creative Awards competition drew more than 6,000 entries from marketing departments, advertising agencies, PR firms, design studios and production companies.( Photo: Hermes Awards)
ensure accessory compatibility and sends completed build packages directly to local dealerships.