PowerSports Business July 2023 | Page 12

12 • July 2023 • Powersports Business

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BRP ’ s Marine Group . He held various roles since joining the company in 2015 , including SVP , Strategy , Business Development and Transformation .
Prior to joining BRP , Donnez held leadership positions at Rio Tinto , most recently as general manager , Refinery & Energy for Rio Tinto Kennecott , where he oversaw business transformation initiatives as part of corporate global functions . Donnez holds an MSc in Engineering from Arts et Métiers ParisTech and an MBA from HEC Montréal .
BRP APPOINTS MARINE GROUP PRESIDENT
BRP announces that long-standing executive Bernard Guy has been named president of the company ’ s Marine Group . Guy will keep his current leadership responsibilities for global product strategy for both the powersports and marine groups . Former president Karim Donnez has left BRP to take on new professional challenges .
“ I am pleased to appoint Bernard Guy as president of our Marine Group ,” says José Boisjoli , president and CEO of BRP . “ Throughout his career with BRP , Bernard has shared our values of passion and drive to create the ultimate experience for our customers . As a trusted and seasoned executive , Bernard is the ideal candidate to continue working on our strategic plan to transform the Marine industry , alongside our talented Marine management team . We thank Karim for his contributions to our organization and for leading our Marine
strategy over the past few years .”
Throughout his career spanning over 35 years at BRP , Guy has held different management positions , leveraging his expertise in
BERNARD GUY
engineering , procurement , strategy , product planning , sales and marketing . In 2022 , he was named executive vice-president of Global Product Strategy , a position that he will continue to assume in addition to his new responsibilities with the Marine Group . As a die-hard powersports fan and an adrenaline lover who enjoys the great outdoors , he is driven by product innovation and rider experience .
Since 2018 , BRP has acquired three boat companies to build its Marine Group , with renowned brands such as Alumacraft , Manitou and Quintrex , and implemented a strategy to transform the recreational boating industry and offer customers a superior experience . Last summer , BRP launched fully redesigned boats and pontoons equipped with the Rotax S engine with Stealth technology , which won several awards and praise from the industry .
BRP ’ s first quarter financial results show record revenues and solid retail sales growth in North America and the company is aiming to deliver strong Marine results in fiscal year 2024 , with projected revenue growth of 35 to 40 percent compared to fiscal year 2023 .
SEGWAY POWERSPORTS HIRES BUSINESS DEVELOPMENT MANAGER
Segway Powersports has welcomed Caitlyn Williams to its team as the new business development manager . In this role , Williams will deliver a high level of assistance to Segway ’ s current dealer partners and help grow the company ’ s dealer network in the UTV and ATV markets . She will also assist outside sales members with dealer account management .
Prior to taking this role , Williams was a business development manager for the Northeast , Mid-Atlantic and Southeast territories for a powersports manufacturer . In 2022 , she was awarded three honors : Rep of the Year , Highest Increase in Sales and Most New Dealers . Over the years , she has developed a strong passion for working with people in the powersports industry .
CAITLYN WILLIAMS
Williams rode her first dirt bike , a PW50 , at the age of four , and started working in her father ’ s powersports dealership in high school . She also raced motocross , winning several races , including the Women ’ s Open 15 + Championship in 2016 at the Oak Hill Grand National Championship . Although she has since retired from racing , she still enjoys riding and going to races in her free time .
“ I am excited to have the opportunity to work with a well-known and respected brand that is known for innovation and quality ,” Williams says . “ I am looking forward to building and maintaining longlasting partnerships with dealer principles and guiding my customers to achieving more success with the Segway Powersports brand . A personal goal as the business development manager would include setting a new industry standard with Segway Powersports and creating valuable experiences for our partners .”
Shane Wilson , vice president of Segway Powersports states , “ We are thrilled to welcome Caitlyn Williams to our team as the new business development manager . With her impressive track record in the powersports industry and her passion for building strong relationships , we are confident that Caitlyn will play a pivotal role in expanding our dealer network and driving sales growth . Her expertise and dedication to customer success align perfectly with our vision , and we look forward to the valuable experiences she will create for our partners .”

SYNCHRONY INSIGHTS

HOW THE PANDEMIC CHANGED THE WAY CONSUMERS MAKE MAJOR PURCHASES

Dealers who are cognizant of these changes and embrace them will discover new opportunities to connect with their customers in the current environment and build a strong foundation for future adventures .
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