from the outset was to find exceptional team members and support them as they provide exceptional work .

He ensures the team has what they need to grow and is always open to new ideas , process improvements and efficiencies . His willingness to try new ideas has been a driving force behind the company . He started Ciro in 2014 with four others and has kept the idea of constant innovation at the forefront of the business ’ culture .

JOEL CRANE Owner , Main Street Cycle Joel has skillfully managed the dealership situated in a town with a population of 300 , transforming it into a significant CFMOTO dealer globally , according to his nominator . He is actively engaged in establishing a new line of aftermarket parts known as Team MSC . Joel ’ s management approach is characterized by fostering a familial atmosphere among employees , culminating in the formation of an exceptional and unbeatable team .

ALEX ARKHANGELSKIY CEO , Brake Free Tech Alex is an avid motocross , ATV and sideby-side racer . He was raised in a dealership and has since brought his motorcycle safety accessory business to the market .

He turned an idea into a product that makes an impact on the riding community , improving rider safety . He has shipped more

than 20,000 units to customers since being featured on Shark Tank in 2020 . Alex places the needs of others first and runs his company second . He also donates his product to charities and raffles for motorcyclists .

KYLE HELLER Powersports Director & Dealer Partner , My Auto Group , Hot Rod Harley , Holeshot Harley , Centra Motor Sports Kyle leads four locations in Michigan and has overseen the achievement of record profits while ensuring excellent customer service . He also helped organize Bike Time , the largest bike rally in the Midwest with over 60 thousand attendees .

Kyle is described as leading with a servant ’ s heart and a “ you first , I ’ m second ” mentality . He attracts and retains talented staff . Throughout his career in the powersports industry , he has consistently demonstrated unwavering character and integrity .

ALICEJE KEYBURN Graphic / Media Designer , Yamaha Financial Services Aliceje brings a creative outlook to address challenges in internal and external communications , managing dealer support assets , print ads for special sales campaigns , promos and dealer training materials . She is proactive and meets project requirements while consistently exceeding expectations . She actively contributes to the success of the company ’ s

dealer networks and events and invests extra hours to ensure optimal outcomes .

With over a decade of experience in the automotive and powersports market , Aliceje has collaborated with companies such as DragonFire Racing , Mustang Motorcycle Seats , ODI Grips , and more . She has a deep understanding of her audience and effectively communicates strategies tailored to their needs .

She currently serves as Chair Elect on SEMA ’ s Business Women ’ s Network and is Co-Lead for Yamaha ’ s Women Alliance , which helps support and connect women throughout Yamaha .

JOHN RESCINITI Owner and President , Motorcycle Mall John ’ s leadership has fueled growth in the sales , parts and service departments . In 2022 , he ensured the dealership had enough space for inventory to ensure unit sales growth . Beyond financial success , he prioritizes staff well-being and has improved employee benefits .

John leads by example and is always the first to arrive and the last to leave . He attends each department meeting with an open ear , providing tips and support to boost morale . He also holds quarterly town hall meetings with over 90 employees . He pushes his staff to communicate properly and professionally .

John has been living and breathing the motorcycle and powersports business since

he was a kid and has worked in every department . He oversaw a facility expansion from 28,000 square feet to 108,000 square feet and joined two 20 Groups . He has been asked to sit on Honda ’ s dealer group board and plays other important roles for brands like Yamaha and Suzuki .

DEREK OSNER Sales Manager , Crossroad Powersports Derek ’ s leadership has shaped the entire dealership . His forward focused thinking has increased gross sales numbers every year since he has taken over the sales department . He has implemented new sales procedures to increase efficiency and provide a seamless customer experience , earning him 5−star customer reviews .

Overseeing a team of 10 across sales , F & I , prep and the warehouse , Derek ’ s foresight ensures a well-coordinated operation where no detail is overlooked before customers arrive . He handles F & I when needed and has done everything from unloading new bikes to deliveries and everything in between . He has a decade of experience as the parts manager and is certified in most dealership brands .

He is highly regarded by his peers . He is not just a leader but also an enthusiast . He is an expert road racer with multiple championships under his belt and after work he mentors young riders at the motocross track , including his son , to help them reach their own potential .