Ducati concludes 2024 with 54,495 motorcycles delivered worldwide , reflecting a 6 % decrease compared to 2023 ( 58,224 ). Uncertainties , production and logistics issues impacted the year , affecting deliveries in several markets during the first six months .

In terms of volume , the Italian company delivered a total of 9,589 motorcycles (+ 1 %). The U . S . delivered the second highest units with 6,993 motorcycles ( −14 %), and Germany secured third with 6,575 motorcycles delivered ( −4 %). Spain experienced the most

significant growth in Europe , recording a 10 % increase . Among the emerging markets , South America stood out at + 8.4 %, and India saw a 6 % increase . The Chinese market recorded a 26 % decline compared to 2023 , maintaining the negative trend seen last year . Australia also experienced a 25 % decrease .

“ 2024 ended with results that reflect the constant appreciation for the brand and the solidity of the company , despite the complexity of the market and the challenging competitive situation ,” says Francesco Milicia , VP of global sales and after sales . “ The result must also be viewed in the context of the significant range renewal plan , which in 2025 features the launch of ten new models …”

The Multistrada was the best-selling platform , with 13,069 units ( including 10,114 featuring a V4 engine ) delivered worldwide .

Ducati ’ s Superbike family , the Panigale , ranks second with 8,456 bikes delivered , followed by the Monster , with 6,344 units sold . Special editions and collector ’ s bikes including the Panigale Racing Replica to celebrate the victories of the 2023 season , the Diavel for Bentley , the Panigale V4 SP2 30 ° Anniversario 916 , the Panigale V2 Superquadro Final Edition , the Monster Senna and the Streetfighter V4 Supreme contributed to Ducati ’ s 2024 results .

The Diavel V4 won the prestigious Red Dot Award 2024 : Best of the Best , the Good Design Award and a Special Mention at the German Design Awards 2024 .

In 2024 , Ducati claimed the MotoGP World Championship for the third consecutive year . This season saw 19 out of 20 race wins , 14 podiums and six races that filled the entire Top 5 with Panigale bikes . Ducati

Francesco Milicia is the VP of global sales and after sales at Ducati . Photo courtesy of Ducati

secured the manufacturers ’ world title in Superbike , the rider ’ s title in Supersport and achieved a debut victory with the Desmo450 MX in the Italian Motocross Prestige MX1 Championship . For 2025 , Ducati has introduced ten new models .

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EUROPE After selling 118,727 motorcycles in Europe , that region claims to be the strongest sales region for BMW Motorrad . The strongest European individual market , with a compelling increase of over 8 % compared to the previous year , stays Germany with 26,177 units , followed by France ( 20,693 units ), Italy ( 16,617 units ) and Spain ( 13,009 units ). Contributing to the exceptional performance in the whole of Europe , is Central Europe with 11,411 vehicles , contributing to an increase of over 12 % compared to the previous year .

USA , BRAZIL , CHINA AND INDIA In 2024 , the USA ( 17,272 units ), Brazil ( 15,267 units ), China ( 13,872 units ) and India ( 8,301 units ) provided a significant contribution to the record performance of BMW Motorrad .

MODEL PERFORMANCE The boxer models BMW R 1300 GS and R 1250 GS Adventure performed remarkably well with the successfully introduced BMW R 1300 GS Adventure . Over 68,000 customers worldwide decided on these three GS icons , as well as the BMW R 1250 GS .

The BMW S 1000 RR backed up its top position and market leadership in the supersport segment , with 11,610 units sold . In addition , 27,147 models with high-performance four-cylinder motors were sold worldwide with the three highly successful BMW Motorrad M models .

With a total of 40,890 units sold , the renewed F-series with the models BMW F 800 GS , F 900 GS , F 900 GS Adventure , F 900 R and the F 900 XR contributed to the record performance of BMW Motorrad . Other success drivers were models in the sub−500cc displacement segment . In 2024 , 22,339 BMW G 310 GS , G 310 R and G 310 RR models were sold .

The BMW Motorrad Urban Mobility segment , including the models BMW C 400 GT , C 400 X , and the two fully electric models BMW CE 04 and CE 02 had a sales volume of over 20,000 units .

2025 OUTLOOK “ Our sales record in 2024 is a definitive receipt for the strong global radiance of BMW Motorrad and our attractive product portfolio ,” says Stephan Reiff , head of sales . “ We at BMW Motorrad will spare no effort to expand our top position in the global motorcycle premium segment , with numerous new and innovative models and products for our customers in 2025 . Again , this year , our customers and fans can look forward to numerous world premieres , highlights , events and sentimentfocused offers , all about motorcycles .”

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