20 • February 2025 • Powersports Business www . PowersportsBusiness . com
California Heat - Heated Clothing - 7V Heated Fleece Hoodie
The Heated Fleece Hoodie is designed with cozy in mind . The relaxed fit makes it perfect for men and women . The durable exterior paired with plush fleece interior make it great for working outside or curling up on the couch . It warms a rider ’ s entire core using a compact , rechargeable 7V lithium-ion battery . MSRP : $ 200
Transax – Transax CRM
The Transax CRM was designed to help dealers focus on the deals that count . It builds on an already robust system to align teams , save time and give dealers a better understanding of their customers . With Lead Source Visibility , dealers can easily see where leads are coming from and prioritize high-value opportunities . The Road to Sale feature ensures everyone stays aligned by tracking lead status through the pipeline and drives timely and personalized engagement . Activity management , automation and in-app text blasts make staying on top of every lead and ensuring follow-up easier than ever . Cost : $ 295- $ 550 / month
Ownex
Ownex . io revolutionizes powersports dealerships by tracking individual customer lifecycles , enabling dealers to engage customers at every stage to maximize value and equity . By centralizing data on loyalty , trade probability and purchase trends , it empowers dealerships to nurture existing customers — critical in a time when new customer acquisition is uncertain . Ownex . io ’ s tools , from lifecycle management to equity mining , ensure dealerships can increase profitability and customer retention by focusing on long-term engagement rather than one-time transactions . Cost : $ 499 / month
RidePower – Chrome Metal Phone Mount
The RidePower Rugged metal phone mount is available in chrome and the larger size easily fits larger cases and phones . The mount is all-metal and incorporates the innovative articulating 15 / 16-inch ball mounting technology . It fits devices up to four inches wide and 1 / 2-inch thick - including most smartphones and handhelds . MSRP : $ 95.95 Distributors : Parts Unlimited , Drag Specialties
Sena – 60S Mesh Bluetooth Communication System ( Editor ’ s Pick )
The Sena 60S communication system offers seamless connectivity and high-performance features . Equipped with Mesh 3.0 Intercom technology , the 60S allows users to connect with a virtually unlimited number of riders , providing a clear and stable communication experience even in large groups . With its second generation of Harman Kardon speakers , the 60S ensures crisp audio quality for music , GPS navigation , and phone calls . MSRP : $ 399
TwinPower – Bag-in-a-Box Oil Program ( Editor ’ s Pick )
Twin Power has announced the return of one of its most popular dealership support efforts , the six-gallon Bag in a Box Dealer Oil Program . This program provides dealers with a free , heavy-duty metal dispenser rack when they purchase six boxes of Twin Power ’ s high-quality oil and lubricants . This innovative program offers numerous advantages over traditional 55-gallon drums , especially for dealers with limited space or a focus on service and repair . MSRP : $ 238 / 20W50
TEXA USA – TXB2 Evolution ( Editor ’ s Pick )
TEXA USA ’ s diagnostic package orders shipped with the Navigator TXB Evolution hardware will now be upgraded with the new Navigator TXB2 hardware . The TXB2 was recently released in Europe with a great success , and the company is now upgrading hardware sales with all North American diagnostic packages . MSRP : $ 1,150
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Power Hour podcast comes from the editors at Powersports Business , where they meet with dealers , industry insiders , and other powersports stakeholders to discuss what they bring to the industry .
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