www . PowersportsBusiness . com Powersports Business • February 2024 • 27

MACOMB POWERSPORTS

Service Department Chesterfield , Michigan The dealership was honored as one of Michigan ’ s 50 Companies to Watch . ( Michigan is home to over 900,000 small businesses , which are defined as businesses with fewer than 500 employees ). The dealership was also recognized at a black-tie gala presented by the Governor at the “ Small Business Oscars .”

Through hard work and dedication year-round , the service department won the 2022−2023 Customer Satisfaction and Dealer Excellence Award presented by the National Marine Manufacturers Association . The award comes from customer feedback as part of the Marine Industry CSI Program . The dealership was one of nine in the state to be recognized for outstanding customer satisfaction and support .

The dealership ’ s revenue and net contribution numbers show growth year over year , yet the Macomb team prides themselves more on their commitment to customers and to each other .

Yamaha announced that the dealership ' s Brain Ladner was one of six finalists chosen to participate in the 2023 U . S . Technician Grand Prix . The dealership also employs Brian Doyle , a Honda Red level technician . He is one of just under 200 Red Level technicians in the nation and he is also a Yamaha Gold Technician .

JONESBORO CYCLE & ATV Marketing Bono , Arkansas The dealership has a large presence on social media and is active on many platforms to boost promotion . The marketing team utilizes online trends to increase viewer interactions and bring out-of-state customers into its doors .

One nominator says that social media allows the team to share the dealership ’ s atmosphere , which is inviting and one that customers want to be a part of . “ They know what kind of experience they will receive before walking in ,” they said .

SIMPLY RIDE

Philanthropy Eden Prairie , Minnesota Simply Ride supports the EMS , police department , fire department , and the military . The dealership partners with the Soldier ’ s 6 charity every year , providing Service K9s to current and former military and public safety members with PTSD . The dealership employs many staff members who are former police officers and firefighters , so this cause is near and dear to the team ’ s heart .

In 2023 , the team put together a gift basket and donated it to the patrol officers of its local police department . The dealership donates to numerous other causes throughout the year through auctions and fundraisers .

“ The definition of philanthropy is ‘ goodwill to fellow members of the human race , especially an active effort to promote human welfare ,’” one nominator said . “ Simply Ride has always kept that virtue in mind in everything we do .”

an increase in sales and efficiency . The leadership team has invested in growing the purchasing department and utilizes technology to stock the dealership with an appropriate volume of pre-owned units at an improved quality . This has allowed the dealership to acquire more units and double its turn time .

“ We ’ ve watched prices like a hawk and engaged in frequent price finding efforts , making us ultra-competitive in the local market ,” one nominator said . The dealership

has also created a new process for reconditioning to adapt to the times and still offer a premier product .

Service Department The dealership ’ s service department offers customers competitive pricing and timely repairs by practicing a high level of communication . A recent restructuring of the department ’ s operating procedures and key additions to the team have greatly improved

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Cyrus Webber , Andy Brinkhaus and Kayla Filipiak accept Best-In-Class awards for Philanthropy , Pre-Owned Sales and the

Service Department for Simply Ride .

its communication , quality and volume . Oversight from the new operations manager who oversees parts and service has increased cohesiveness and synergy between the two departments . The addition of this role has made communication between service , customers and other departments seamless .

Yamaha factory training for technicians has also boosted the dealership ’ s visibility in the Minnesota riding community .

G R O U P

Pre-Owned Sales The dealership , having the largest selection of pre-owned motorcycles in Minnesota , brought in an industry expert to further polish its sales process , which led directly to

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