26 • February 2024 • Powersports Business www . PowersportsBusiness . com

BRINSON POWERSPORTS

Side-by-Side Accessory Sales Corsicana , Texas The dealership boosts accessory sales by enacting its Good , Better , Best program and by displaying about $ 60,000 worth of accessories on the showroom floor , according to one nominator .

Through the dealership ’ s Good , Better , Best program , customers are presented different accessory packages on popular sideby-sides . This saves time and simplifies the accessory purchase process for the customer .

These packages also help customers discover preferences they might not be aware of .

“ We ’ re averaging 17 % of sales in accessories ,” the nominator said .

ONYX MOTO

Pre-Owned Unit Sales San Diego , California The dealership exceeded expectations in the past year , producing a 42 percent increase in gross profit between 2021 and 2022 .

The dealership incorporated data-driven decision-making to carefully select inventory and negotiate better terms . The analytical approach to purchasing resulted in improved inventory quality and increased profitability .

“ The notable growth was achieved without any significant rise in staff expenses , proving the efficiency of our management and our commitment to maintaining high standards of service while ensuring costeffectiveness ,” the nominator said .

To spur growth , the team engaged in rigorous training programs to enhance product knowledge and customer service skills . A shift to a more personalized approach has directly resulted in increased customer satisfaction and loyalty .

GET DIRTY BIKES

Marketing Morongo Valley , California Get Dirty Dirt Bikes competed in every USA Hard Enduro and EnduroCross event in 2022 to raise brand awareness for the KTM line . The dealership was also a co-sponsor of the EnduroCross series .

The dealership excels in its marketing efforts by using multiple outlets to spread brand awareness . The dealership has an e-newsletter and is active on Instagram , Facebook and TikTok . The dealership also runs radio ads and hosts bike nights and various events .

SOUND HARLEY-DAVIDSON

Employee Satisfaction Marysville , Washington Dealership staff are treated with the same importance as customers , offering incentives for employees to purchase motorcycles and use the service department . The approach is grounded in the belief that employee satisfaction leads to retention , with the understanding that skills can be developed through training . The company ' s prioritization of both customers and employees is reflected in positive year-overyear figures , as it remains competitive in sales while allowing employees time off during the holidays .

New Unit Sales New to the area and transitioning to new ownership , the dealership became a top performer in its district in 2022 . The team focused on repeat customers from previous sales and from the service department . The dealership increased its customer service touch base , allowing the team to stay in touch with previous , current and future

Dave Turner represents Get Dirty Bikes as he receives the Best-In-Class - Marketing award .

Curtis Layton is presented the Best-In-Class - Side-by- Side Accessory Sales award for Brinson Powersports .

Kenny Chen accepts the Best- In-Class - Pre- Owned Unit Sales award for Onyx Moto customers . The dealership also engaged with local events and organized a couple of events at the dealership that increased our floor traffic .

REDLINE POWERSPORTS GROUP

F & I Myrtle Beach , South Carolina The dealership excels in its F & I department because the team prioritizes customer relations and strives to provide personalized solutions to consumer ’ s needs . The dealership ’ s highly trained team are knowledgeable about the F & I department and offer expert advice . The dealership also offers a range of financing options so the team can provide customers with the best plan for their budget . The team ’ s commitment to exceptional customer service and attention to detail sets them apart in the industry .