28 • December 2024 • Powersports Business

Lightspeed has shared exclusive data for PSB that covers the aftermarket parts segment and the distribution channel . For the V-Twin market , Chart A compares the percentage of OEM parts versus aftermarket parts and accessories purchased , by region , Across all regions , OEM parts dominate the sales , with the combined data showing 85 % of sales as OEM and 15 % as aftermarket . The South leads in OEM preference with 91 % of sales , while the Northwest has the highest aftermarket penetration at 26 %. Other regions like the Midwest and West show similar splits , with 83 % OEM and 17 % aftermarket . California has a slightly higher aftermarket share than the combined average , at 18 %.

Chart B compares the percentage of OEM parts versus aftermarket parts and accessories purchased in over-the-counter transactions by region for the metric market . The comparison is based on the quantity of parts sold . Overall , OEM parts hold a larger share of sales at 71 %, with aftermarket parts comprising 29 % of the total across all regions . The Midwest shows the highest OEM dominance , with 78 % of sales , whereas the

Northwest stands out for its aftermarket preference , with a significant 43 % aftermarket share . Other regions , such as the West and California , have a more balanced distribution , with aftermarket shares at 36 % and 34 %, respectively .

Chart C represents the percentage of OEM parts versus aftermarket parts and accessories purchased over the counter , by region , for both the V-Twin and metric markets combined . OEM parts continue to dominate , representing 72 % of the total sales across all regions , while aftermarket parts account for 28 %. The Midwest shows the highest preference for OEM parts at 78 %, whereas the Northwest leads in aftermarket share with 42 %. The West and California regions have slightly higher aftermarket penetration than the combined average , at 35 % and 33 %, respectively .

Chart D analyzes the top 10 aftermarket distributors in V-Twin dealerships . Overthe-counter transactions were analyzed based on the quantity of parts sold . The chart only represents transactions where the supplier was an aftermarket distributor .

CHART C

100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %

30 %

70 %

42 %

58 %

PERCENT OEM VS . AFTERMARKET COMBINED

25 % 22 %

75 % 78 %

Northeast Northwest South Midwest West California Combined OEM

Aftermarket

35 % 33 %

65 % 67 %

TOP 10 - AFTERMARKET DISTRIBUTOR SHARE V-TWIN

28 %

72 %

CHART B 100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %

31 %

69 %

43 %

57 %

OEM

Aftermarket

PERCENT OEM VS . AFTERMARKET IN METRIC DEALERSHIPS

26 % 22 %

74 % 78 %

36 % 34 %

64 % 66 %

Northeast Northwest South Midwest West California Combined

29 %

71 %

CHART E

TOP 10 - AFTERMARKET DISTRIBUTOR SHARE METRIC

Helmet House 3 %

Southern Motorcycle 1 %

Klim 1 % Land N Sea 2 %

Mercury Marine 2 %

Turn14 4 %

Fox Racing 5 %

All Other 8 %

Drag / Parts 32 %

Western Power Sports 42 %

OEM Aftermarket

Source : Lightspeed